Experienced and versatile Business Analyst

6/2019 – 4/2020

Bucherer is one of the world's largest family-owned luxury watch retailers
- Digital performance marketing management
- Campaign performance analysis
- Digital campaign planning based on the customer journey
- Delivery of the digital component of an omnichannel campaign - Onboarding of a digital media agency

Google Adwords, Google Analytics, Google Tag Manager, Online Marketing (allg.)

3/2018 – 6/2018

Implementation of Salesforce Pardot and defining, segmenting and implementing the customer journey

CRM (Customer Relationship Management), E-Mail Marketing, Salesforce

11/2013 – 5/2016

- Country Rollout Manager for CRM systems
- Subject Matter Expert CRM requirements
- Moderation and planning of customer workshops
- Solution design and implementation of new CRM systems
- Requirements and process engineering of CRM systems (sales and marketing)
- Business analysis

Business Analyse, CRM Beratung (allg.), Produktdesign, Requirement Analyse, Rollout, Salesforce