Lead Consultant Strategic and Digital Marketing

Strategic thinker with a passion for agricultural marketing ? Digital Marketing Strategy ?Farmer Insights ? Impactful solutions for business ? Analysis of markets, customers, competitors ? Complex marketing projects

• Digitale Strategie
• Experteninterviews Marktforschung, qualitativ
• Farmer Insights
• Kommunikation (allg.)
• Market Research
• Marketing (allg.)
• Marketinganalysen: Customer Journey, Wettbewerb...
• Projektdurchführung
• Projektmanagement (IT)

found in profile description
? I advocate for agricultural companies to make the greatest possible contribution to sustainable, future-proof agriculture through strategic analyses. This includes biologicals and new digital technologies, all part of "Smart Farming."???

?‍? I am fascinated by collaborating with farmers to identify their needs and develop strategies for your company to better serve them through targeted communication and market positioning. ?‍?

? IN A NUTSHELL
20+ marketing analyses, strategic concepts & roadmaps developed
7 smart farming services developed & implemented
70+ farmer interviews conducted
200+ processes optimized
Collaborated with people from 13 nations
30+ campaigns led
20+ marketing automation tools implemented
50+ websites (re)launched

? PASSIONATE ABOUT
Smart Farming
Complex projects
Advocate marketing excellence
Analysis of
- Digital marketing & strategy
- Markets
- Competitors
- Business requirements
- Customer needs & relationships
- Customer touchpoints/journey

? TESTIMONIALS
On my website you'll find some references from customers and leaders:
-Hyperlink entfernt-

?️ SOUNDS LIKE A MATCH? ?[...] or ? [...]

Qualifikationen:
Hochschule für Design und Kunst Luzern Master of Advanced Studies in Digital Design and Management, mit Auszeichnung

Pratt Institute Manhattan, New York City, Center for Continuing & Professional Studies: Design for Interactive Media, E-Commerce, Project Preparations

Zertifizierter Online Marketing Manager, IIR Köln: Onlinemarketing, E-Mail-Marketing, SEO/SEM, Social Media

Foundations of Leadership, Freiburg: Führungsmodelle, Teamwork, Kommunikation, Vertrauen, Beurteilung von Mitarbeitern, Gesprächsführung, Konfliktmanagement, Zeitmanagement, Motivation

Branchen: Agrarwirtschaft, Pharma, Industrie, B2B

Stationen: Syngenta, Bayer CropScience, DLG, Cheminova, Kynetec, Freudenberg Filters, sowie weitere Interim Mandate aus der Pharma-Industrie; keine Angaben aufgrund der Vertraulichkeit.