Erfahrener Marketingleiter mit Schwerpunkt auf Go-to-Market-Strategien und Partnerschaften
- Verfügbarkeit einsehen
- 0 Referenzen
- auf Anfrage
- 22301 Hamburg
- Weltweit
- de | en
- 26.11.2025
Kurzvorstellung
Geschäftsdaten
Qualifikationen
Projekt‐ & Berufserfahrung
9/2024 – offen
TätigkeitsbeschreibungDefinition und Ausführung der Go-to-Market-Strategie und des Geschäftsmodells für die KI-gestützte Gesundheitsplattform mindfuel.
Eingesetzte QualifikationenAnalyse der Markt- / Wettbewerbsposition, Business Model, Business Plan, Innovationsmanagement, Kooperationen, Projektteambildung / -entwicklung, Proof of Concept (POC), Strategisches Management, Unternehmensgestaltung, Unternehmensstrukturen, Unternehmenszielsetzung
1/2023 – 8/2024
Tätigkeitsbeschreibung
● 2023:
- Strengthened Pinterest's Thought Leadership and brand perception by building strategic partnerships, forming new alliances, strategically joining key industry moments (OMR, dmexco), and establishing new owned formats (i.a.Pinterest Predicts Loft 2023) to create new, strong touchpoints and scaling existing formats.
○ Moving Pinterest into the must-buy media toolbox of enterprise advertisers and driving double-digit Y/Y spend growth through breaking down the platform's user journey and the connected touch points for advertisers, resulting in a clear revenue impact.
● 2024: Increased spend optimism among enterprise agencies and advertisers by strengthening Thought Leadership through keynotes at key industry events and during key partnership moments, in combination with highly targeted account-based campaigns.
● Development and execution of the German marketing strategy to merge global objectives and local needs and deliver on the business and marketing goals with a cost-efficient ROI, including budget and resource planning and negotiation.
● Team lead for the local Marketing Specialist and cross-regional functions, as well as project lead for large-scale international and regional cross-functional initiatives like OMR, and the local rollout of Pinterest Predicts.
● Transformed Sales and Marketing alignment at Pinterest Germany into a strong partnership and strengthened cross-functional collaboration with local XFN leadership (Sales, Product, Measurement), demonstrating a low ego, high collaboration leadership style.
Business Marketing, Führungskraft Marketing und Kommunikation, Kooperationen, Leiter Industrie-Marketing, Leiter Marketing, Markenbildung, Marketing, Marketing Manager, Projektmanagement, Strategisches Marketing
1/2020 – 12/2022
Tätigkeitsbeschreibung
● Built and executed the German marketing strategy, blending global business objectives and local market needs, encompassing a consistent brand drumbeat, vertical-focused content marketing, and strategic PR initiatives.
● Established the Flexport brand in Germany, achieving an 8x increase in unaided brand awareness (from 4% to 32%) within 15 months and increased purchase consideration by activating market- and target group-specific activities, building strong media presence and industry association relationships.
● Designed and executed targeted multi-channel campaigns to raise awareness and strengthen the position among clients, prospects and the logistics community, drive engagement, and accelerate market adoption.
● Designed and implemented high-impact inbound lead-generating programs to ensure a steady flow of high-quality marketing-qualified leads, enhancing the sales pipeline and supporting revenue growth.
● Established a robust system for continuous client and market research gathering industry insights and target audience sentiment for solid, data-backed campaign development, market positioning, and to increase relevance and effectiveness.
● Built the structural base for the German Marketing organisation, demonstrating an ability to thrive in ambiguity and create structure that scales in a high-velocity environment.
● German budget and resource management (planning, phasing, and allocation), and the development of an automated European marketing budget tracker, provide transparency and prevent overspending across regions.
Manager Online-Marketing, Business Marketing, Führungskraft Marketing und Kommunikation, Markenbildung, Marketing, Markteintrittsstrategien, Marktkommunikation, Projektmanagement, Strategisches Marketing
3/2018 – 9/2019
Tätigkeitsbeschreibung
● Uplifted brand perception and strengthened the customer-brand bond and partnership with B2B enterprise clients and their agencies via strategic presence at key industry moments (OMR & DMEXCO 2018, OMR 2019), and owned events (Think w/Google, YouTube Festival) and executed Google’s B2B marketing strategy for large advertisers and agencies.
● Increased Google and YouTube Ads product adoption by developing high-impact storytelling and product deep dives. Simultaneously strengthened Google's brand positioning, perception, and reputation in the German market by activating storytelling.
● Developed and applied business success cases (website, shows like OMR and YouTube Festival, masterclasses) showcasing the business impact and efficiency gains from Google solutions (GPay, Google Assistant, AR, Lens) to drive further adoption.
● Led and executed cross-functional projects and high-impact customer activities to raise awareness, increase trust, and drive Google and YouTube ads product adoption, including concept development, team leadership (10-60 members), and stakeholder management across local and global teams.
● Initiated and conducted market research to gain customer insights and optimise communication effectiveness.
● German B2B Budget management (phasing, allocation, utilisation, and coordination with local and global finance teams), plus overall German B2B Marketing budget supervision.
Manager Online-Marketing, Business Marketing, Kooperationen, Markenbildung, Marketing, Marketing Manager, Marktkommunikation, Projektmanagement, Strategisches Marketing
11/2014 – 11/2017
Tätigkeitsbeschreibung
● Led the evolution of Cunard Germany’s marketing approach from traditional print-focused communication to a digital-first approach, enabling efficient tracking and targeting (2014-2016). Additionally, localised and implemented the new global brand strategy in Germany (2017) to strengthen brand positioning and market relevance.
● Developed and implemented integrated multi-channel B2B campaigns to boost brand awareness and product adoption, including gathering and incorporating market analysis to improve communication effectiveness and conversion rates (2015-2016).
● Implemented localised communication strategies and multi-channel B2C campaigns in Germany, aligned with the global strategy to drive brand/product awareness, engagement, demand, and adoption. Managed the full campaign lifecycle, including planning, budgeting, sales/product alignment, agency briefing, channel selection (online, mobile, social, etc.), creative development, storytelling (paid/owned/earned media), and performance optimisation through KPI tracking, UTM codes, landing pages, and A/B testing.
● Established and negotiated strategic partnerships, implementing POS, online/offline activities, and sponsorships to expand brand awareness and enhance brand appeal.
● Owned cross-functional projects from briefing to approval, encompassing internal/external team coordination, agency onboarding and management (media, social, creative), and the management of annual/quarterly media/event budgets. Drove strategic decision-making through market research and analysis (Nielsen, NPS) and provided guidance and training to junior team members.
Kooperationen, Digital Marketing, Manager Online-Marketing, Markenbildung, Marketing Manager, Projektmanagement, Strategisches Marketing
12/2010 – 10/2014
Tätigkeitsbeschreibung
● Expanded brand awareness internationally through strategic marketing partnerships, social channel development, and event hosting, focusing on Northern Europe, Germany and Russia, fully owned the market entry brand and product marketing campaigns in the US (2012/2013)
● Drove consumer adoption across diverse international markets (Germany, UK, Nordics, Russia, US) by developing and implementing multi-channel, customer-focused campaigns.
● Developed and executed interconnected cross-channel performance, brand, and partner sales campaigns for Northern Europe and the US (e.g., with/Best Buy)
● Owned product roll-out and re-launch communication in Europe, the US, and Brazil, including go-to-market material development, PR agency briefings, and content management for websites, online shops, and ERP systems.
● Owned and led marketing projects across Central and Northern Europe, China, Taiwan, Russia, and the US, encompassing in-store/online/print sales-marketing coordination, strategic partnership development, and B2B/B2C event planning (e.g., CES/USA).
● Managed international PR, media, and event agencies, ensuring on-brand execution of joint marketing assets and effective collaboration across diverse teams (5-25 people).
Manager Online-Marketing, Marketing, Markteintrittsstrategien, Projektmanagement, Kooperationen, Markenbildung, Strategisches Marketing
Ausbildung
Hamburg
London
Breitenbrunn
Über mich
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
Kontaktdaten
Nur registrierte PREMIUM-Mitglieder von freelance.de können Kontaktdaten einsehen.
Jetzt Mitglied werden