freiberufler Digital Marketing Allrounder auf freelance.de

Digital Marketing Allrounder

offline
  • auf Anfrage
  • 7441 Cape Town
  • Weltweit
  • de  |  en  |  fr
  • 21.01.2019

Kurzvorstellung

Online Marketing und Business Development Expertin mit fliessenden Sprachkenntnissen in Deutsch und Englisch. Solide Arbeitserfahrung: Wordpress, SEO, PPC, Social Media & Influencer Marketing, Email Marketing, Adobe Creative Suite, Copywriting.

Auszug Referenzen (5)

"Good Marketing manager and I enjoyed working with [...]. Her communication and responsiveness were top-notch and her skills were reasonably strong. In any case where the work was beyond her ability, she was very forthcoming and we worked well as a team. I will likely have additional jobs for her in the future."
Marketing Manager Germany
Joaquin Rodriguez, Shenzhen ATC Network Science & Technology PLC.
Tätigkeitszeitraum

3/2016 – 3/2017

Tätigkeitsbeschreibung

Business Development
Account Management
Lead Generation
Influencer Marketing
Brand Building
SEO
Social Media Marketing
Amazon Marketing

Eingesetzte Qualifikationen

Wordpress, Business Development, Markenmanagement, Social Media Marketing, Online Marketing (allg.), Lead Management, Public Relations, Adobe Creative Suite (CS), E-Commerce

"I confirm the details to be correct."
Marketing Direktor (Festanstellung)
Andrew Wicks, Initiate International
Tätigkeitszeitraum

6/2013 – 6/2017

Tätigkeitsbeschreibung

Initiate International ist eine junge, internationale Personalvermittlung mit Sitz in Kapstadt.

Meine Rolle als Marketing Direktor für die Personalvermittlung Initiate International umfasst Marketing Strategie und Business Development aber auch ganz praktische Aufgabenbereiche besonders im Feld Design und Digitales Marketing: E-Mail Marketing Kampagnen, SEO, PPC, Bloggen, Wordpress Website Entwicklung und UXD, Entwicklung von Marketing Material mit Adobe Indesign, Social Media und Influencer Marketing.

Momentan arbeite ich für diese Firma halbtags.

Eingesetzte Qualifikationen

Wordpress, Business Development, Social Media Marketing, Online Marketing (allg.), E-Mail Marketing, Content Marketing, SEO / SEM, Public Relations, Adobe InDesign, Dreamweaver, Adobe Creative Suite (CS), WordPress, Bloggen

"It’s my absolute pleasure to recommend [...] [...].

[...] [...] and I worked at Intergate Immigraton Services for more than 1 year torgether.

I thoroughly enjoyed my time working with [...], and came to know her as a truly valuable asset to absolutely any team. She is honest, dependable, and incredibly hard-working.

Her knowledge of marketing and expertise in graphic design was a huge advantage to our entire office.

Along with her undeniable talent, [...] has always been an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees.

Without a doubt, I confidently recommend [...] to join any company. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to any organization.

Best wishes,
Claus Lauter"
Group Marketing Manager
Kundenname anonymisiert
Tätigkeitszeitraum

10/2011 – 1/2013

Tätigkeitsbeschreibung

• Optimise communication strategy across all channels
(re- engineer pre & post sale documentation, progress emails for visa clients, social media etc.)
• Ensure brand consistency across all business units
• Package content for blogs & social media
• Relaunch SAHomeBuyers (problem analysis, marketing plan, web design & development in Wordpress, create corporate identity, design of marketing media, define communication strategy, social media strategy)
• New business development GoCanada (market research, conceptualise & create corporate identity, design & develop websites using Wordpress, design marketing media, social media strategy)
• New business development ChinAfrica (research needs of target group, liaise with Chinese partners, branding, create marketing media)
• Conceptualise & code email marketing campaigns

Eingesetzte Qualifikationen

Wordpress, Business Development, Online Marketing (allg.), E-Mail Marketing, Content Marketing, SEO / SEM, Adobe InDesign, Bloggen

"Ich kann [...] allen empfehlen, die Wert legen auf berufliche Kompetenz, ein gutes Gespür für Business, exaktes Arbeiten, kreative Ideen und hohe Berufsethik. Ich habe dazumal [...] für GraphicMail German Country Desk rekrutiert und als bei weitem die beste Kandidatin eingestellt. Sie werden eine Zusammenarbeit mit [...] nicht bereuen."
Country Manager Germany (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

8/2009 – 4/2011

Tätigkeitsbeschreibung

• Plan & implement online marketing campaigns to boost sign ups
• Set up & maintain social media profiles
• Draft engaging online copy for blogs, press releases, social media profiles, company website etc. thereby increasing reach and strengthening GraphicMails reputation as industry expert
• SEO (Onsite & offsite) to boost ranking of graphicmail.de PPC, including Google Adwords & Facebook
• Brief international team of developers & designers remotely
• Create GraphicMail demo videos for clients
• Design & code newsletter campaigns for GraphicMail and clients Sales & client support remotely (using Skype & webinar software)

Eingesetzte Qualifikationen

Business Development, Social Media Marketing, Online Marketing (allg.), Strategisches Marketing, E-Mail Marketing, Content Marketing, SEO / SEM, Adobe InDesign, Bloggen

":-)"
Marketing Manager (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

5/2006 – 5/2009

Tätigkeitsbeschreibung

• Create and implement marketing plans for all business units
• Build brands for new business units
• Design & develop websites for new business units using Joomla and Wordpress
• Set up blogs and micro blogs
• Content Management for blogs, press releases, social media and websites
• SEO/SEM (onsite & offsite)
• PPC, including Google Adwords
• Create print campaigns (incl. graphic design work & photo shoots)
• Online Marketing & public relations campaigns for Calls United to acquire German staff
• Organise networking events for recruitment of new staff
• Set up German deli, including branding, interior design, menus, print media
• Liaise with print shops, architects & other contractors
• Manage marketing team

Eingesetzte Qualifikationen

Wordpress, Business Development, Personalmarketing, Online Marketing (allg.), Event Marketing / Event management, Strategisches Marketing, Content Marketing, SEO / SEM, Adobe Creative Suite (CS), WordPress

Ich biete

  • Adobe Creative Suite (CS)
  • Business Development
  • Content Marketing
  • E-Mail Marketing
  • Event Marketing / Event management
  • Online Marketing (allg.)
  • SEO / SEM
  • Social Media Marketing
  • Strategisches Marketing
  • WordPress

Projekt‐ & Berufserfahrung

Marketing Manager Germany
ATC ltd. trading as Lumsing, Shenzhen
3/2016 – 3/2017 (1 Jahr, 1 Monat)
E-Commerce Consumer Electronics
Tätigkeitszeitraum

3/2016 – 3/2017

Tätigkeitsbeschreibung

Business Development
Account Management
Lead Generation
Influencer Marketing
Brand Building
SEO
Social Media Marketing
Amazon Marketing

Eingesetzte Qualifikationen

Wordpress, Business Development, Markenmanagement, Social Media Marketing, Online Marketing (allg.), Lead Management, Public Relations, Adobe Creative Suite (CS), E-Commerce

Marketing Direktor (Festanstellung)
Initiate International, Kapstadt
6/2013 – 6/2017 (4 Jahre, 1 Monat)
Personalvermittlung
Tätigkeitszeitraum

6/2013 – 6/2017

Tätigkeitsbeschreibung

Initiate International ist eine junge, internationale Personalvermittlung mit Sitz in Kapstadt.

Meine Rolle als Marketing Direktor für die Personalvermittlung Initiate International umfasst Marketing Strategie und Business Development aber auch ganz praktische Aufgabenbereiche besonders im Feld Design und Digitales Marketing: E-Mail Marketing Kampagnen, SEO, PPC, Bloggen, Wordpress Website Entwicklung und UXD, Entwicklung von Marketing Material mit Adobe Indesign, Social Media und Influencer Marketing.

Momentan arbeite ich für diese Firma halbtags.

Eingesetzte Qualifikationen

Wordpress, Business Development, Social Media Marketing, Online Marketing (allg.), E-Mail Marketing, Content Marketing, SEO / SEM, Public Relations, Adobe InDesign, Dreamweaver, Adobe Creative Suite (CS), WordPress, Bloggen

Group Marketing Manager
Intergate Immigration, Kapstadt
10/2011 – 1/2013 (1 Jahr, 4 Monate)
Immigration & Relocation Service
Tätigkeitszeitraum

10/2011 – 1/2013

Tätigkeitsbeschreibung

• Optimise communication strategy across all channels
(re- engineer pre & post sale documentation, progress emails for visa clients, social media etc.)
• Ensure brand consistency across all business units
• Package content for blogs & social media
• Relaunch SAHomeBuyers (problem analysis, marketing plan, web design & development in Wordpress, create corporate identity, design of marketing media, define communication strategy, social media strategy)
• New business development GoCanada (market research, conceptualise & create corporate identity, design & develop websites using Wordpress, design marketing media, social media strategy)
• New business development ChinAfrica (research needs of target group, liaise with Chinese partners, branding, create marketing media)
• Conceptualise & code email marketing campaigns

Eingesetzte Qualifikationen

Wordpress, Business Development, Online Marketing (allg.), E-Mail Marketing, Content Marketing, SEO / SEM, Adobe InDesign, Bloggen

E-Marketing Executive
Go2Africa, Kapstadt
5/2011 – 10/2011 (6 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

5/2011 – 10/2011

Tätigkeitsbeschreibung

• Implement review section on MySafari.com (project scope, wire framing, implementation)
Site ownership MySafari.com: Website re-launch, site health checks, email marketing, blogs, press releases
• Online copy for MySafari.com (English)
• Conceptualise Facebook profile for CapeTownVillas
• Set up Go2Africa & boutique websites for German market

Eingesetzte Qualifikationen

Wordpress, Social Media Marketing, Online Marketing (allg.), Strategisches Marketing, E-Mail Marketing, Content Marketing, SEO / SEM, Adobe Creative Suite (CS), WordPress

Country Manager Germany (Festanstellung)
GraphicMail, Kapstadt
8/2009 – 4/2011 (1 Jahr, 9 Monate)
Email Marketing Software Solution
Tätigkeitszeitraum

8/2009 – 4/2011

Tätigkeitsbeschreibung

• Plan & implement online marketing campaigns to boost sign ups
• Set up & maintain social media profiles
• Draft engaging online copy for blogs, press releases, social media profiles, company website etc. thereby increasing reach and strengthening GraphicMails reputation as industry expert
• SEO (Onsite & offsite) to boost ranking of graphicmail.de PPC, including Google Adwords & Facebook
• Brief international team of developers & designers remotely
• Create GraphicMail demo videos for clients
• Design & code newsletter campaigns for GraphicMail and clients Sales & client support remotely (using Skype & webinar software)

Eingesetzte Qualifikationen

Business Development, Social Media Marketing, Online Marketing (allg.), Strategisches Marketing, E-Mail Marketing, Content Marketing, SEO / SEM, Adobe InDesign, Bloggen

Marketing Manager (Festanstellung)
Calls United - Call Centre, Kapstadt
5/2006 – 5/2009 (3 Jahre, 1 Monat)
Business Process Outsourcing
Tätigkeitszeitraum

5/2006 – 5/2009

Tätigkeitsbeschreibung

• Create and implement marketing plans for all business units
• Build brands for new business units
• Design & develop websites for new business units using Joomla and Wordpress
• Set up blogs and micro blogs
• Content Management for blogs, press releases, social media and websites
• SEO/SEM (onsite & offsite)
• PPC, including Google Adwords
• Create print campaigns (incl. graphic design work & photo shoots)
• Online Marketing & public relations campaigns for Calls United to acquire German staff
• Organise networking events for recruitment of new staff
• Set up German deli, including branding, interior design, menus, print media
• Liaise with print shops, architects & other contractors
• Manage marketing team

Eingesetzte Qualifikationen

Wordpress, Business Development, Personalmarketing, Online Marketing (allg.), Event Marketing / Event management, Strategisches Marketing, Content Marketing, SEO / SEM, Adobe Creative Suite (CS), WordPress

Zertifikate

Becoming a changemaker: Introduction to Social Innovation
Mai 2017

Ausbildung

BWL
(MBA)
Jahr: 2006
Ort: Kapstadt
Damenschneiderin
(Ausbildung)
Jahr: 1999
Ort: Heimschule Kloster Wald

Qualifikationen

MS Office, Internet User Skills, Project Management Software Producteev & Ace, Desktop Publishing Software Creative Suite CC (including Adobe Illustrator, Indesign, Photoshop), Web Design Software Adobe Dreamweaver, Content Management Software Wordpress & Joomla, SEO Software Seomoz & Seoquake, HTML/CSS, Google tools (Analytics, Adwords, Drive, Blogger, Mail), Mindmapping Software Free Mind, Newsletter Test Software Litmus, Email Marketing Software GraphicMail & AWeber, Skype, Camtasia & IMovie video editing software, Webinar Software Gotomeeting

Über mich

I am a digital marketing and lead generation specialist with substantial experience in growing start-up businesses, by leveraging latest digital marketing trends. I am particularly fond of video, social and influencer marketing.

Originally from Germany, I have lived and worked for international companies in Cape Town for over 10 years.

I had the pleasure of gaining experience in a variety of industries including BPO, tourism, software, recruitment and eCommerce. Currently, I am heading up the marketing for a tech company based in Cape Town, planning and practically implementing all external communication strategies.

I also recently finished an interesting remote assignment with an American eCommerce company, which involved working closely with tech influencers to increase the brand’s market share in Germany.

I am an MBA graduate with marketing and project management major and years of experience in cultivating start-up companies.

Passionate about people and human psychology, I enjoy networking and the challenges of collaborating in culturally diverse teams. In all previous roles I was either hands-on involved or managed and trained teams to complete projects.

I am completely comfortable producing marketing strategies, driving action plans, analysing and optimising campaigns and coordinating creative teams. Although my focus has been on digital marketing I have successfully created offline marketing campaigns too. 

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Französisch (Grundkenntnisse)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
unbedingt
Profilaufrufe
1979
Alter
43
Berufserfahrung
20 Jahre (seit 06/2001)
Projektleitung
9 Jahre

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