freiberufler Online Marketing Consultant developing data driven online marketing & e-commerce strategies. auf freelance.de

Online Marketing Consultant developing data driven online marketing & e-commerce strategies.

offline
  • auf Anfrage
  • 50354 Hürth, Rheinland
  • Europa
  • de  |  en  |  es
  • 07.09.2021

Kurzvorstellung

D. is an international online branding & performance expert with broad experience and proven track record in B2B and B2C business serving global key markets.

Qualifikationen

  • E-Commerce
  • Gründungsberatung
  • Marketing (allg.)
  • Online Marketing (allg.)
  • Unternehmensberatung
  • Werbung

Projekt‐ & Berufserfahrung

Managing Director / Prokurist (Festanstellung)
El Social GmbH & Co.KG, Köln
7/2020 – 9/2021 (1 Jahr, 3 Monate)
Dienstleistungsbranchen (Service)
Tätigkeitszeitraum

7/2020 – 9/2021

Tätigkeitsbeschreibung

Build and scale a social marketing agency + team.

Eingesetzte Qualifikationen

Management (allg.), Salesforce, Vertrieb (allg.)

Head of Online Marketing (Festanstellung)
FOND OF GmbH, Köln
4/2016 – 2/2020 (3 Jahre, 11 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

4/2016 – 2/2020

Tätigkeitsbeschreibung

• Setup and profitably scale the online marketing organization
• Manage a team of 12 FTEs + agencies
• Build successful growth strategies for all FO brands (Affenzahn, ergobag, satch, AEVOR, pinqponq, Salzen, Funktion Schnitt)
• Drive traffic to all online shops, Amazon + Zalando and accelerate brand growth through full-funnel online branding and performance activities (Social Advertising (Facebook, Instagram, Pinterest, Twitter, Snap & Linkedin Ads), SEA, SEO, Programmatic Display & Influencer Marketing, E-mail/CRM, Affiliate, etc.)
• Build and scale ‘brand-safe’ influencer marketing (4000+ coops in 3 ys)
• Setup social content production
• Internationalize online marketing activities
• Define relevant KPIs along the marketing funnel and setup a real-time performance and ROI dashboard system across all brands

Eingesetzte Qualifikationen

E-Commerce, Affiliate Marketing, Amazon Marketing Services (AMS), Content Marketing, E-Mail Marketing, Marketing- / Vertriebsanalyse, Online Marketing (allg.), SEO / SEM, Social Media Marketing, Strategisches Marketing, CRM (Customer Relationship Management), Marketing-Schulung

Advisory Board Member
Unidesq, Köln
5/2015 – 5/2018 (3 Jahre, 1 Monat)
Werbung
Tätigkeitszeitraum

5/2015 – 5/2018

Tätigkeitsbeschreibung

Unidesq is a programmatic advertising platform focused on e-commerce.

Eingesetzte Qualifikationen

E-Commerce, Gründungsberatung, Unternehmensberatung, Werbung

Head of Online Sales
Sparhandy, Köln
4/2014 – 3/2016 (2 Jahre)
E-commerce
Tätigkeitszeitraum

4/2014 – 3/2016

Tätigkeitsbeschreibung

Sparhandy is the leading German e-commerce for smartphones, tablets, gadgets and mobile phone contracts from any operator with a turnover of € 330mm in 2014.
• Online shop sales strategy, concept & optimization
• UX / UI design
• Online marketing & sales channels
• Marketing & sales partnerships
• Content marketing, blogger & public relations
• Web & KPI analytics
• B2B marketing (sh.de, ebotrade.com, conbato.de)

Eingesetzte Qualifikationen

User Experience (UX), User Interface (UI), Mobilfunk, Marketing (allg.), Content Marketing, E-Mail Marketing, SEO / SEM, Online Marketing (allg.), Social Media Marketing, Public Relations, Bloggen, E-Commerce

COO
KissMyAds, Köln
1/2013 – 3/2014 (1 Jahr, 3 Monate)
Werbung
Tätigkeitszeitraum

1/2013 – 3/2014

Tätigkeitsbeschreibung

Mobile Performance Network based in Cologne / Germany. Exit to Ströer Digital Media, Germany's leading digital media company in 2015.
• Heading up an international team of 20+
• Built and scale global operation
• Set up and fine-tune a KPI reporting system
• Organize teams and processes to leverage long-term and sustainable growth
• Develop business and represent the company at global industry events
• Marketing
• Finance & Controlling
• Investor relations
• Legal affairs
• Talent recruiting
• Help develop an international working culture

Eingesetzte Qualifikationen

Reporting, Mobile Entwicklung (allg.), Business Development, Recruiting, Marketing (allg.), E-Mail Marketing, Vertrieb (allg.), Public Relations, Investor Relations, Finanzen (allg.), Investition / Desinvestition, Controlling

Managing Director Iberia & LATAM
Coupies, Barcelona
5/2011 – 12/2012 (1 Jahr, 8 Monate)
Werbung
Tätigkeitszeitraum

5/2011 – 12/2012

Tätigkeitsbeschreibung

• Build and lead the Spanish & Latin American business unit for COUPIES
• Drive business development
• Build a partner network with midsize and large IT, Telco and Media companies
• Enable retailers and brands to promote stores and products, to generate new customers and nurture the existing customer base

Eingesetzte Qualifikationen

Mobile Entwicklung (allg.), Technischer Vertrieb, Business Development, Marketing (allg.), Marktforschung / -analyse, Werbung, E-Mail Marketing, SEO / SEM, Online Marketing (allg.), Vertrieb (allg.), Public Relations

Online Marketing Manager
NTRglobal, Barcelona
9/2009 – 4/2011 (1 Jahr, 8 Monate)
High-Tech- und Elektroindustrie
Tätigkeitszeitraum

9/2009 – 4/2011

Tätigkeitsbeschreibung

• Create and implement global demand generation and lead management strategy
• Plan and execute online marketing strategy across EMEA and the Americas
• Liaise with international Sales teams to support demand gen effort
• Develop and implement web and marketing analytics and optimise per results
• Perform data mining, database marketing and marketing automation

Eingesetzte Qualifikationen

Data Mining, E-Mail Marketing, Online Marketing (allg.), Lead Management

Business Development Manager
Young & Rubicam, Frankfurt
4/2009 – 6/2009 (3 Monate)
Werbeagentur
Tätigkeitszeitraum

4/2009 – 6/2009

Tätigkeitsbeschreibung

Assisting the CEO of Y&R Germany, business development projects, strategic consulting, market research, client support

Eingesetzte Qualifikationen

Business Development

Online Marketing Consultant
SAP, Barcelona
5/2008 – 3/2009 (11 Monate)
High-Tech- und Elektroindustrie
Tätigkeitszeitraum

5/2008 – 3/2009

Tätigkeitsbeschreibung

• Drove SMB email marketing strategy across EMEA
• Designed, planned and executed online marketing campaigns for EMEA market units
• Applied data analytics to pinpoint needs for improvement
• Optimized processes and implemented automation

Eingesetzte Qualifikationen

E-Mail Marketing, Online Marketing (allg.), Lead Management

Consultant
Ford & Mazda, Köln
9/2007 – 4/2008 (8 Monate)
Automobilindustrie
Tätigkeitszeitraum

9/2007 – 4/2008

Tätigkeitsbeschreibung

• Market-, customer- and target group analysis for planning, controlling and optimizing direct marketing campaigns for Ford, Mazda, Kraft Foods, Yamaha and Panasonic
• Diploma thesis: Churn analysis for Mazda Motor Europe

Eingesetzte Qualifikationen

Data Mining, Business Intelligence (BI), Unternehmensberatung, Direkt Marketing

Market Research Consultant
HHO, Osnabrück
9/2006 – 1/2007 (5 Monate)
Soziale Einrichtungen
Tätigkeitszeitraum

9/2006 – 1/2007

Tätigkeitsbeschreibung

Market research project for an NGO driving the development of a retail start-up run with mantally handicapped staff

Eingesetzte Qualifikationen

Data Mining, Business Intelligence (BI), Unternehmensberatung, Marktforschung / -analyse

Intern Marketing
Porsche, Stuttgart
8/2005 – 2/2006 (7 Monate)
Automobilindustrie
Tätigkeitszeitraum

8/2005 – 2/2006

Tätigkeitsbeschreibung

After Sales Marketing and Key Account Support

Eingesetzte Qualifikationen

Marketing (allg.)

Ausbildung

Betriebswirtschaft
Diplom Betriebswirt (FH)
2007
Münster

Über mich

D. is an international marketing & performance expert with broad experience and proven track record in B2B and B2C business serving global key markets. With a focus on online marketing & sales strategy, growth hacking, people & operations management he lately pioneered in the direct-to-consumer field for German consumer brands.

In the past D. was co-founder and Managing Director of [...], a mobile marketing platform, followed by a role as COO of [...], a mobile performance network acquired by Ströer. Lately he focussed on e-commerce challenges with his previous role as head of online sales at Sparhandy, Germany's no. 1 online reseller of mobile phone contracts.

Today D. is in charge of the online marketing operation at FOND OF, a German consumer brand builder where he drives the D2C business for Affenzahn, ergobag, satch, pinqponq, AEVOR, SALZEN and Funktion Schnitt.

Besides that D. served in several advisory roles, lately at Unidesq, a programmatic advertising company.

Weitere Kenntnisse

Google Analytics, Google Data Studio, Google Tag Manager, Google Adwords, Google Display Network, Google Docs & Apps for Work, Facebook Business Manager, Twitter Advertising, Linkedin Advertising, Influencer DB, Airtable, Notion, Asana, Slack, Exactag, Etracker, Tune HasOffers, Wordpress, Salesforce CRM, Sugar CRM, Crossengage, Oracle Eloqua, Emarsys, Mailchimp, Splio, SPSS, SPSS-Clementine, SAP Business Objects, Microsoft 365

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Spanisch (Fließend)
Reisebereitschaft
Europa
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
819
Alter
42
Berufserfahrung
16 Jahre und 6 Monate (seit 09/2007)
Projektleitung
13 Jahre

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