Marketing Strategist

6/2008 – 4/2012

Samwit was a special marketing agency, where our clients were mainly Beverage companies who engage us in NPD, strategy, innovation, and branding.
Key Contributions & Achievements:
• As a Marketing Producer had a sole responsibility for clients ‘projects from brief to execution.
✧ Strategy development was made inhouse, the rest - outsourced to external teams and agencies (creative development, media buying, marketing research, production).
✧ Acted as a liaison between clients and external implementation teams.
✧ Organized and led negotiations with partners and vendors for new product developments.

Handelsmarketing, Marketing- / Vertriebsanalyse, Strategisches Marketing

12/2005 – 1/2008

✦ Developed a long-term strategy for Pastry Portfolio (Biscuits, Wafers and Wafer Cakes), identified opportunities for growth and set the recommendations for company’s resource allocation (R&D, Capex, Sales Focus). Portfolio optimization according approved strategy.
✦ Led cross-functional team in product development process (R&D, Research, Production, Purchasing, Finance) to quickly bring viable new products to market within 6-8 months.
✦ Managed relationships with ATL/BTL-Agencies. Developed efficient media plans, integrated BTL-programs and supporting ATL-campaigns.

Marketing (allg.)

4/2001 – 12/2005

Developed a long-term strategy for Juice Brands, launch of first functional juice brand in Russia

Strategisches Marketing