Senior International Marketer & Digital Project Manager

4/2018 – 4/2020

Interim Marketing Director / Senior Digital Project Manager for MICE e-commerce Startup. Working closely together with the CEO and founder helping him to launch his e-commerce Startup internationally: developing & driving the entire marketing strategy & function as well as overseeing product updates and improvements and manage a small team (primarily remotely). Tasks included: Updating and improving the global website, improving UX and e-commerce funnels. Implementing an SEO strategy (technical as well as content driven), oversee all tracking functionalities (google ads / search console etc), developed a go-to-market strategy to launch website across 10 international focus markets (focusing on SEO, SEA, SEM), launched their social media campaigns / channels, developing and overseeing a lead nurturing strategy and campaign and implementing Hubspot as CRM tool. Acted as Product Manager as well as Project Manager / Marketer and oversaw the development and launch of a self-serving website portal to improve the product and develop a lead nurturing campaign including a series of automated Emails. Working closely with developers using JIRA, trello, asana and following agile PM methodologies. Managed 3rd party agencies and developers.

Web Analyse (allg.), Web Entwicklung (allg.), Projektdurchführung, Projektleitung / Teamleitung, Projektmanagement, Content Marketing, E-Mail Marketing, Marketing (allg.), Online Marketing (allg.), Operatives Marketing, Strategisches Marketing

8/2017 – 8/2018

Marketing Lead (sole function) overseeing all marketing activities for this social enterprise with a focus on managing 3 big projects: 1. Developing and implementing their 20th anniversary campaign (which happened in 2018) - this consisted of developing a campaign theme, anniversary landing page plus 20 content pieces and 3 videos as well as managing / organising an offline event to celebrate their achievement 2. successfully launching their Impact Report and be the project manager for this: working closely with internal senior leaders to gather content, brief and manage an external designer and organise an event to launch the printed / online report (also develop a landing page as well as external and internal comm's to promote the report) 3. Events Management: manage their annual events calendar including of a series of external events as well as internal events to drive employee engagement (including their annual team day, xmas party, monthly get togethers etc)

Projektdurchführung, Projektleitung / Teamleitung, Projektmanagement - Kommunikation, Event Marketing / Event management, Marketing (allg.), Online Marketing (allg.), Social Media Marketing, Strategisches Marketing

4/2017 – 4/2018

Working directly with the Founder / CEO to help im develop an online marketing strategy and implements campaigns to drive website traffic, increase lead generation and drive online sales. Focused on developing content strategy, & conten SM strategy, Email Marketing, Website improvement, building a lead nurturing funnel

Responsive Webdesign, Content Marketing, E-Mail Marketing, Online Marketing (allg.), Operatives Marketing, Strategisches Marketing