Director Marketing

3/2014 – 11/2016

Responsibilities
o Brand- and Marketing-Strategy
o Execution of integrated marketing-campaign with agency-partners
o PR-campaign development
o Product-development and -launch
o Business and sales
o Leader of a freelance-team of 8 / company to be handed-over to partner

Successes
o Diamond SPA Award 2016 (Winner “best mens brand”)
o Gala SPA Award 2016 (Hall of Fame)
o 80+ top sales outlets generated in 5 countries

Produkt- / Sortimentsentwicklung, Management (allg.), Marketing (allg.), Markteintrittsstrategien, Print Marketing, Handelsmarketing, Vertrieb (allg.), Public Relations

12/2010 – 3/2014

Responsibilities
o Leader of European brand planning team (14)
o Overall brand-planning, -tracking, -management for Kia Europe and Hyundai Europe
o Integrated channel planning (brand-campaign, launch-campaigns, motorshows)
o Brand guideline development and implication
o Continuous monitoring of automotive category and identification of marketing trends
o European team-lead and development
o PR responsibility
o Reporting to president and COO

Successes
o EuroEffie winner 2012, 2013, 2014 “Automotive” category
o Effie Germany winner 2012 “Automotive” category
o Effie Russia winner 2012 “Automotive” category
o Effie Hungary winner 2012 “Automotive” category
o Effie Austria winner 2013 “Automotive” category

Management (allg.), Marketing (allg.), Marktforschung / -analyse, Markenmanagement, Marktpotenzialanalyse, Wettbewerbsanalyse, Zielgruppenstrategie, Operatives Marketing, Kommunikations-Konzepte, Distribution channels analysis, Direkt Marketing, Strategisches Marketing, Public Relations, Integrierte Kommunikation, Kommunikationsstrategie, Automobilhandel

2/2002 – 11/2010

Founded McCann Munich’s strategic brand planning division in 2004

Responsible for Blue Chips:
o Global Planning Director for Siemens Audiology, Wacker Chemicals and Linde Gases
o Brand Planning Director for General Motors Brands Opel and Chevrolet
o EMEA Planning Director for Sony Ericsson Mobile Phones
o Planning Director Germany for Microsoft and Xbox
o Marketing Trend Director for McCann Erickson Group
o Leader of a planning team of 5

Brand planner for:
o Merck Sharp & Dohme Pharma, General Motors (Opel, Chevrolet), Microsoft, Siemens, Wacker Chemicals, Cathay Pacific Airlines, UPS, Condor, Nestlé Fitness, Thomas Cook Reisen, Thomas Cook Airlines, Thomas Cook Corporate, Camel, Lucent Electronics, DBV-Wintherthur, Xbox, MSN, Dallmayr Coffee, Carl Zeiss

Management (allg.), Marketing (allg.), Marktforschung / -analyse, Marktpotenzialanalyse, Online Marketing (allg.), Kommunikation (allg.)