freiberufler product / brand / communication / project planning+management auf freelance.de

product / brand / communication / project planning+management

offline
  • auf Anfrage
  • 50935 Köln
  • Weltweit
  • de  |  en  |  it
  • 17.09.2019

Kurzvorstellung

I am a creative Marketing professional and offer extensive experience in the field of Brand/Product and project Management with a focus on global strategic and creative development of brand communication strategy and market adaptations.

Qualifikationen

  • Kommunikations-Konzepte
  • Strategisches Marketing

Projekt‐ & Berufserfahrung

Brand Manager
Kundenname anonymisiert, Heidelberg
3/2012 – 3/2016 (4 Jahre, 1 Monat)
Konsumgüterindustrie
Tätigkeitszeitraum

3/2012 – 3/2016

Tätigkeitsbeschreibung

Brand and Product Management as well as Sales, mostly in the area of FMCG.
Global strategic and creative development of brand communication strategy and assets with a focus on TV and digital campaigns; market and consumer analysis; local market adaptation recommendations; packaging and artwork initiatives; product development; brand extension planning; promotion planning and analysis; budget management.

Eingesetzte Qualifikationen

Marketing (allg.), Marktforschung / -analyse, Markenmanagement, Marktpotenzialanalyse, Wettbewerbsanalyse, Produkt-Diversifikation, Zielgruppenstrategie, Auslandswerbung, Operatives Marketing, Kommunikations-Konzepte, Verkaufsförderungskonzept, Preis- / Konditionengestaltung, Kundenanalyse, Social Media Marketing, Mediaplanung, Strategisches Marketing, Produktmanagement, Klassisches Marketing, Kommunikationsstrategie

Ausbildung

Yoga teacher
Ausbildung
2017
Düsseldorf
International Business Strategic Marketing
Master of Science
2011
Maastricht, Netherlands
Media Management
Bachelor of Arts
2008
Köln

Über mich

Nice to e-meet you. I am a creative Marketing professional making my way into the world of freelancing, open to new challenges and excited for various projects!

I offer extensive experience in the field of Brand and Product Management as well as Sales, mostly in the area of FMCG. My main areas of expertise revolve around the global strategic and creative development of brand communication strategy and assets with a focus on TV and digital campaigns; market and consumer analysis; local market adaptation recommendations; packaging and artwork initiatives; product development; brand extension planning; promotion planning and analysis; budget management. Other assignments included Strategic Planning and Advertising, Event Management and Nonprofit Marketing.

What makes me a good brand builder; communicator; presenter? My broad-minded, visually focused, communicative and creative character teamed up with a hands-on spirit. Plus, a passion and fascination for people and brands, stories and design, crafts and writing, traveling and media.
If you like what you read, please, get in touch and I would be happy to get to know you and your projects!

Weitere Kenntnisse

MS Office
Presentation skills
AC Nielsen
SPSS
Photoshop
indesign

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Italienisch (Gut)
  • Spanisch (Gut)
  • Französisch (Grundkenntnisse)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
  • Schweiz
Profilaufrufe
1940
Alter
38
Berufserfahrung
12 Jahre und 1 Monat (seit 03/2012)
Projektleitung
4 Jahre

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