Marketing Consultant & Market Research Specialist

9/2015 – offen

• Allocation of media budget across the markets of operations
• Coordination of centrally released media budgets across markets
• Developing European media strategy
• Developing campaign specific media guidelines to ensure communication that
• meets campaign objectives
• Monitoring media planning & responding in cases of issues
• Ensuring European compliance with centrally developed strategy & guidelines
• Ensuring consistency of centrally developed look& feel implementation
• Monitoring campaign performances
• Analysis results of campaign implementations
• Generating learnings for future campaign development

Microsoft Power BI, IBM SPSS Statistics, Microsoft Access