Digital Marketer and Web Analyst

B2B and B2C digital marketing expert, passionate about performance marketing, analysis tools and all things data. Experienced marketer with skill set to perform with and without a team of experts. 2,5 years leadership experience

• Big Data
• Business-to-business (B2B)
• Business-to-Consumer (B2C)
• Google Adwords
• Google Analytics
• Marketing (allg.)
• Psychologie (allg.)
• Reporting
• Salesforce
• SEO / SEM
• Social Media Marketing
• Tableau

Nov 2016- now
Team Lead Digital Projects at Slash.Digital, Munich
Responsibilities:
- Oversight of all marketing activities, including website relaunches and digital marketing across all channels (SEA, SEO, Social Media)
- Definition of KPI frameworks for clients in different industries (E-Commerce, Technology, Consulting)
- Setup & oversight of implementation of detailed tagging / tracking concept for KPI reportings
- Creation of Google Analytics dashboards and automated reports for faster reporting
- Face to the client and weekly Google Analytics report with every client.
Strenghts: Analytical skills (with focus on Google Analytics, Adwords, Tag Manager and similar), Project Management
Jan 2015- Nov 2016
Business Development Manager EMEA at SiteMinder, London
Responsibilities:
Highly strategic Sales and Marketing role, overseeing marketing activities of SiteMinder’s key portfolio and a team of eight sales & marketing executives
Strengths : Commercial acumen, market entry on a marketing and sales level, definition of KPI framework for Sales team and marketing channels
Mar 2013- Dec 2014
Sales & Marketing Executive at SiteMinder, London
Building the SiteMinder brand and customer base from scratch for DACH region Responsibilities:
Creating a sales and marketing KPI strategy for the market entry DACH, including German SEO/SEA analysis, maintenance work on the German wordpress site and measuring all marketing channels with Google Analytics.
Responding to incoming enquiries generated through the inbound marketing strategy above

Google AdWords, Google Analytics, Performance Marketing, SEO, SEA, Social Media Marketing, Email Marketing, Salesforce, Sales, Market Entry, Digital Marketing Consulting, Digitalisierung Consulting, CRM, Marketing automation