freiberufler Agile Coaching - Digital Strategy auf freelance.de

Agile Coaching - Digital Strategy

offline
  • auf Anfrage
  • 12059 Berlin
  • Europa
  • de  |  en
  • 20.11.2020

Kurzvorstellung

Senior Agile Coach and Digital Strategist particularly recognized for strategic and methodic acumen. Helping both large enterprises and creative agencies to succeed with agile methodologies and practices (Kanban, Scrum) & Digital Strategy.

Qualifikationen

  • Agile Entwicklung
  • Kanban (Softwareentwicklung)
  • Kommunikations-Konzepte
  • Kommunikationsstrategie
  • Markenmanagement
  • Marketing (allg.)
  • Online Marketing (allg.)
  • Produktmanagement
  • SCRUM
  • Social Media Marketing

Projekt‐ & Berufserfahrung

Agile Coach
Aroundhome, Berlin
1/2019 – 5/2019 (5 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

1/2019 – 5/2019

Tätigkeitsbeschreibung

Introduction and roll-out of Agile adoption (SCRUM, Kanban) within IT department, Agile leadership workshops, Agile team workshops, Agile team coaching

Eingesetzte Qualifikationen

Agile Entwicklung

Agile Coach
EnBW AG | Yello, Köln
8/2017 – 7/2018 (1 Jahr)
Versorgungswirtschaft
Tätigkeitszeitraum

8/2017 – 7/2018

Tätigkeitsbeschreibung

Agile Coaching, digital Transformation, Change Management, OKR Implementation

Eingesetzte Qualifikationen

Agile Entwicklung

Global Digital Communications Lead at Zalando SE, Berlin (Festanstellung)
Zalando SE, Berlin
8/2014 – 8/2017 (3 Jahre, 1 Monat)
Handel
Tätigkeitszeitraum

8/2014 – 8/2017

Tätigkeitsbeschreibung

Build and lead cross–functional 17-member agile digital brand marketing department at zalando.de • Lead and coach agencies, in-house creatives, delivery teams and social platform partners (Facebook, Google, Snapchat) to develop and implement digital go-to-market and brand strategy for 15 European markets • Including campaigns (paid), always-on-content (earned) and event communication (live) • Implementing agile program in Brand Marketing business unit (+230 employees) • Executional agility (Scrum, Kanban) • Agile roadmap / planning • Roll out & implementation of time to market optimized value streams • Coaching and mentoring agile teams and stakeholders (Creatives, Project Management, Local Marketing, HR) • Agile product development e.g. projectmuze.com –– a machine learning web app to create fashion designs

Eingesetzte Qualifikationen

SCRUM, Kanban (Softwareentwicklung), Agile Entwicklung, Google Analytics, Projektleitung / Teamleitung, Prozesscoaching, Marketing (allg.), Markenmanagement, Zielgruppenstrategie, Business-to-Consumer (B2C), Kommunikations-Konzepte, Social Media Marketing, Online Marketing (allg.), Event Marketing / Event management, Strategisches Marketing, Produktmanagement, Werbekonzeption, Werbung, Integrierte Kommunikation, Kommunikationsstrategie, Social Media Redaktion

Social Media Marketing Manager (Festanstellung)
Axel Springer SE, Immonet GmbH, Hamburg, Hamburg
6/2012 – 7/2014 (2 Jahre, 2 Monate)
Medienbranche
Tätigkeitszeitraum

6/2012 – 7/2014

Tätigkeitsbeschreibung

Build, lead and coach agile 3-member team to develop and implement social marketing strategy for the German market of real estate online platform immonet.de • Resulting i.a. in driving all social and digital media KPIs ahead of the two main competitors to improve conditions of a planned merger • Implementing agile working methodology (Kanban) in social media team • Coaching and mentoring the agile team and stakeholders (B2C Marketing, HR, Design)

Eingesetzte Qualifikationen

SCRUM, Kanban (Softwareentwicklung), Agile Entwicklung, Marketing (allg.), Markenmanagement, Business-to-Consumer (B2C), Kommunikations-Konzepte, Operatives Marketing, Social Media Marketing, Online Marketing (allg.), Werbekonzeption, Content Marketing, Integrierte Kommunikation, Kommunikationsstrategie, Social Media Redaktion

Jr. Social Media Manager (Festanstellung)
Scholz & Friends Brand Affairs, Hamburg, Hamburg
6/2011 – 5/2012 (1 Jahr)
Medienbranche
Tätigkeitszeitraum

6/2011 – 5/2012

Tätigkeitsbeschreibung

Clients include Fonic GmbH, Glacéau Vitaminwater, Three Sixty Vodka, yasuu.com • Role included consultancy, social media pitches, Facebook app development, content, advertising and community management and introducing agile working methods to the team

Eingesetzte Qualifikationen

Kanban (Softwareentwicklung), Agile Entwicklung, Markenmanagement, Kommunikations-Konzepte, Social Media Marketing, Produktmanagement, Werbekonzeption, Integrierte Kommunikation, Kommunikationsstrategie, Kommunikationsberatung

Public Relations and Social Media (Festanstellung)
FAKTOR 3 AG, Hamburg
4/2010 – 5/2011 (1 Jahr, 2 Monate)
Medienbranche
Tätigkeitszeitraum

4/2010 – 5/2011

Tätigkeitsbeschreibung

Contributing to PR strategy and digital projects for Sharp Europe, Intel Deutschland e.g. launch of social media channels, social media content and digital communication on IFA 2010 in Berlin • Responsible for development and launch of Sharp IFA iPhone app

Eingesetzte Qualifikationen

Kanban (Softwareentwicklung), Agile Entwicklung, Kommunikations-Konzepte, Social Media Marketing, Online Marketing (allg.), Produktmanagement, Public Relations, Integrierte Kommunikation, Kommunikationsstrategie

Zertifikate

Certified Scrum Master – Scrum Alliance
2016
Certified Kanban Practitioner – Lean Kanban University
2014

Ausbildung

Sociology, Rhetoric
M.A. Sociology, Rhetoric
2009
Eberhard-Karls-Universität Tübingen |

Über mich

Senior Agile Practitioner and Digital Strategist particularly recognized for strategic and methodic acumen. Helping both large enterprises and creative agencies to succeed with agile methodologies and practices (Kanban, Scrum). Focused on process oriented digital marketing and product development applying agile virtues e.g. by having rolled out Kanban at Zalando marketing. Experienced problem solver who develops and inspires highly skilled professional individuals to achieve their full potential. Facilitates digital transformation and agile processes to drive incremental progress enhancing motivation and speed of the teams. Collaborative, curious and flexible leader yet goal-oriented team player. Reliable and passionate agile coach.

Weitere Kenntnisse

Agile Product Development • Agile Coaching • Digital Strategy, Concept and Execution • Clients include Guggenheim Museum NYC, Google Hamburg, Axel Springer AG, AKQA, Zalando SE, McCANN, McKinsey&Company

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Europa
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
2537
Alter
41
Berufserfahrung
13 Jahre und 11 Monate (seit 04/2010)
Projektleitung
7 Jahre

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