freiberufler Agile Coach / Product Owner / Scrum Master / SAFe Product Consultant auf freelance.de

Agile Coach / Product Owner / Scrum Master / SAFe Product Consultant

zuletzt online vor wenigen Tagen
  • auf Anfrage
  • 22763 Altona
  • Nähe des Wohnortes
  • de  |  en
  • 24.01.2024

Kurzvorstellung

+ 20 years of Product Management
+ 10 years of Agile Product Development
+ 10 years of Conversion Optimization
+ 6 years of Agile Transformations
+ 3 years of Scaled Agile Transformations

Auszug Referenzen (1)

"I worked together directly with him. T. is a strong agile leader with high ambition to increase effective value delivery."
Agile Coach / SAFE Program Consultant
Umut Kafadar
Tätigkeitszeitraum

6/2021 – 10/2023

Tätigkeitsbeschreibung

Setup a large scale working model for 120 people collaborating on a single solution using SAFe framework.

Eingesetzte Qualifikationen

Agile Entwicklung

Qualifikationen

  • Agile Entwicklung
  • Innovationsmanagement
  • Kanban (Softwareentwicklung)
  • Produktmanagement
  • Projektmanagement
  • SCRUM

Projekt‐ & Berufserfahrung

Agile Coach / SAFE Program Consultant
BSH, REMOTE
6/2021 – 10/2023 (2 Jahre, 5 Monate)
High-Tech- und Elektroindustrie
Tätigkeitszeitraum

6/2021 – 10/2023

Tätigkeitsbeschreibung

Setup a large scale working model for 120 people collaborating on a single solution using SAFe framework.

Eingesetzte Qualifikationen

Agile Entwicklung

Agile Coach
CARIAD, remote
10/2020 – 5/2021 (8 Monate)
Automobilindustrie
Tätigkeitszeitraum

10/2020 – 5/2021

Tätigkeitsbeschreibung

• Implementation of Lean Portfolio Management (LPM): Successfully implemented LPM for a substantial Volkswagen solution based on the SAFe
framework. This involved streamlining portfolio processes, aligning strategy, and effectively prioritizing investments
• Establishment of New Organizational Design: Facilitated the establishment of a new organizational design for a solution involving a large team of over 100 developers to enhance efficiency and alignment with agile practices

Eingesetzte Qualifikationen

Agile Entwicklung

Senior Product Owner
smava, Berlin
4/2019 – 8/2020 (1 Jahr, 5 Monate)
Finanzdienstleister
Tätigkeitszeitraum

4/2019 – 8/2020

Tätigkeitsbeschreibung

• Optimized Loan Application Process: Successfully improved the loan
application process by conducting A/B testing experiments, resulting in
achieving multiple instances of +10 to 15% lead generation enhancements
• Implemented A/B Testing Tool Optimizely: Established a reliable A/B
testing environment using Optimizely, allowing for comprehensive analysis of user behavior and conducting meaningful A/B testing experiments to drive conversion
• Enhanced User Experience: Focused efforts on enhancing the overall user
experience by concentrating on critical factors such as website navigation,
page load times, mobile responsiveness, and intuitive design

Eingesetzte Qualifikationen

Product Owner

Agile Coach
Vodafone Group, Düsseldorf
10/2018 – 3/2019 (6 Monate)
Telekommunikation
Tätigkeitszeitraum

10/2018 – 3/2019

Tätigkeitsbeschreibung

• Restructuring Teams: Assisted in the transformation of teams into smaller, cross-functional squads, aligning with the Spotify model
• Establishing Chapters and Guilds: Created communities of practice
(Chapters) and formed guilds to promote knowledge sharing, skill
development, and collaboration across the organization
• Cultural Change Towards Agility: Encouraged a cultural shift toward agility
• Guiding Agile Methodologies Adoption: Provided guidance and support to
teams in adopting agile methodologies (Scrum or Kanban) within the
framework of the Spotify model

Eingesetzte Qualifikationen

Lean Management

Senior Product Owner (Festanstellung)
XING AG, Hamburg
1/2016 – 1/2018 (2 Jahre, 1 Monat)
Internet
Tätigkeitszeitraum

1/2016 – 1/2018

Tätigkeitsbeschreibung

• Ownership of "My Network" Product: Heading the 'My Network' product
(formerly known as 'Contacts') at XING
• Strategic Realignment: Restructuring and redirecting the 'Contacts'
section into a 'Network'
• Increase in Premium Subscription Rate: Achieving the highest surge in
premium subscriptions across the company in years
• Leadership in New Product Creation (‚Pro Business‘): Leading the
conception, development, and successful launch of a new vertical product
named ‚Pro Business’

Eingesetzte Qualifikationen

Agile Entwicklung, Innovationsmanagement, SCRUM

Ressortleiter Public Web (Digital Channels) (Festanstellung)
ING-DiBa, Frankfurt
5/2014 – 9/2015 (1 Jahr, 5 Monate)
Banken
Tätigkeitszeitraum

5/2014 – 9/2015

Tätigkeitsbeschreibung

• Responsibility for the Public Website: Being accountable for the non-
banking section of the -Hyperlink entfernt- website
• Optimizing Conversion Rate: Specialized in optimizing conversion rates,
specifically targeting the transformation of website visitors into customers,
with a concentrated focus on enhancing conversions for opening bank
accounts, mortgages, and loans
• Ensuring Excellent Usability: Ensured the website's excellent usability
across various devices, including desktops, tablets, and mobile phones
• Driving Agile Change: Led an agile transformation within a team of 10
project managers

Eingesetzte Qualifikationen

SCRUM

Head of Product Development (CPO) (Festanstellung)
TUI.com, Berlin
11/2012 – 2/2014 (1 Jahr, 4 Monate)
Touristik
Tätigkeitszeitraum

11/2012 – 2/2014

Tätigkeitsbeschreibung

• Chief Product Owner for -Hyperlink entfernt-
• Conversion Rate Optimization and Platform Development: Focused on
optimizing website conversion rates while simultaneously driving ongoing
development and improvement of the platform
• Feature Prioritization with over 120 Stakeholders: Developed and
managed feature prioritization using a proprietary framework called 'Flower Matrix’
• Sponsor for Agile Transformation: Actively supported the agile
transformation for our 4 development teams from Waterfall to Scrum
• Strategy Development for tui.com Relaunch (‚Greenfield‘): Led the
strategy development for a comprehensive relaunch of tui.com

Eingesetzte Qualifikationen

Agile Entwicklung, Change Management, SCRUM

Leiter E-Commerce (Festanstellung)
Otto Freizeit & Touristik GmbH, Hamburg
10/2011 – 10/2012 (1 Jahr, 1 Monat)
Touristik
Tätigkeitszeitraum

10/2011 – 10/2012

Tätigkeitsbeschreibung

• Responsibility for -Hyperlink entfernt-
• Team Leadership: Led a team of 20 colleagues across Munich and
Hamburg
• Conversion Optimization: Focused on optimizing conversion rates on the
website
• Performance Marketing Realignment: Strategic shift of agencies for
Search Engine Advertising (SEA), Search Engine Optimization (SEO), Display Advertising, and Partner Marketing
• Metasearch Affiliate Marketing: Establishment of a partnership and
integration with a metasearch engine to significantly increase website reach
• Development of a New Platform Strategy: Devising and implementing a
new platform strategy through a more efficient flight booking engine for
-Hyperlink entfernt-

Eingesetzte Qualifikationen

Online Marketing (allg.)

Stellvertretender Leiter E-Commerce / Leiter Online Marketing (Festanstellung)
Air Berlin PLC & Co. Luftverkehrs KG, Berlin
1/2010 – 9/2011 (1 Jahr, 9 Monate)
Airlines, Touristik
Tätigkeitszeitraum

1/2010 – 9/2011

Tätigkeitsbeschreibung

- Prozess- und Teamstrukturierung (20 Entwickler / Manager)
- Raum schaffen für kreative Arbeitsprozesse + Entwicklung neuer Produkte
- Wechsel auf Performance Marketing
- Conversion Optimierung im Bereich Werbemittel und Landing Pages
- Entwicklung hochprofitabler SEO-Landingpages
- Entwicklung der iPhone App
- Entwicklung neue Sitzplatzreservierung / neuer Check-in Prozess
- Budgetverantwortung Online Marketing

Eingesetzte Qualifikationen

Prozessoptimierung, Online Marketing (allg.)

Zertifikate

NLP Practitioner
DVNLP
2023
Certified Scrum Professional®- Product Owner
Scrum Alliance
2022
Kanban Management Professional (KMP 2)
Kanban University
2021
Registered Scrum@Scale PractitionerTM
Scrum Inc.
2021
Certified SAFe® 5 Program Consultant
Scaled Agile, Inc.
2020
Agile Coaching (Judith Andresen)
2019
Flight Levels
2019
Kanban Management Professional (KMP 1)
2018
Certified Scrum Master® (CSM)
2018
Advanced Certified Scrum Product Owner™ (A-CSPO)
2018
Certified Scrum Product Owner® (CSPO)
2013

Ausbildung

European Business Administration
Europäischer Betriebswirt (AMB)
2001
Berlin

Über mich

For over a decade, I've specialized intensely in two core areas: agile product development and agile coaching. My focus isn't solely on agility as a framework but always on creating actual, measurable value – even within agile transformations. I enjoy working with people and guiding them through change processes.

What I do, I do with passion or not at all!"

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Nähe des Wohnortes
Arbeitserlaubnis
  • Europäische Union
  • Schweiz
Home-Office
bevorzugt
Profilaufrufe
2132
Alter
48
Berufserfahrung
20 Jahre und 3 Monate (seit 12/2003)
Projektleitung
16 Jahre

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