Communications Consultant specialising in media strategy

8/2016 – 8/2017

I am now a freelancer, working as "Trend-y Consulting", which offers the transformation of data from research agencies into strategic insights and actions.

By combining not only PR data, but also marketing data, social media trends and in-house data from the client, I am able to define SMART KPI setting in line with company goals and competitor landscape. I am the go-to consultant for upcoming media activations, performance measurement of campaigns and SWOT analysis.

As well as working with one of the world's largest manufacturers - from CSuite executives to regional PR teams - I also work with agencies to provide media strategy consulting and virtual team management of executives across international locations.

Microsoft Power BI, IBM SPSS Statistics, MS Office (Anwenderkenntnisse), Krisenmanagement, Management (allg.), Organisation (allg.), Projektleitung / Teamleitung, Business Analyse, Mediaplanung, Kommunikationsstrategie, Kommunikationsberatung

7/2012 – 8/2016

As the third member to join the automotive team at PRIME Research UK in a start up environment, I worked my way to Senior Account Manager over 4 years - in what has become a 15 person team.

The role included analysis of media data to build aggregate trends for analysis of PR KPI performance, media planning and targetting.

In my first year I specialised in local UK accounts to start with an in-depth knowledge of the UK media landscape. I then adapted this knowledge across different markets and regions; working with up to 54 markets at one time.

I became a dedicated communications consultant for domestic and global PR teams, while coordinating, coaching and developing a team of Account Executives across international offices to ensure high standard of analytic reporting.

Through client relationships and partaking in pitches, I secured contracts with a gross worth of over €2 million.

For 18 months, I also worked as a hybrid data account manager and news account manager: Writing, editing and finalising Daily News Briefings and leading the news team to achieve tight, early morning deadlines

Microsoft Power BI, IBM SPSS Statistics, MS Office (Anwenderkenntnisse), Krisenmanagement, Organisation (allg.), Projektmanagement - Kommunikation, Business Analyse, Mediaplanung, Kommunikationsstrategie, Kommunikationsberatung, Journalismus, Schulung / Coaching (allg.), Workshop - Kundenorientierung

9/2011 – 7/2012

Team organisation for ticket sales and promotional activity of nightclub events for students.

Budget management of events; location, props, drinks prices, staff.

Development of new event themes and ideas for events to drive revenue and compete with competitor events companies.

Projektleitung / Teamleitung (IT), Social Media Marketing, Haushaltswesen