Marketing Manager
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- TW2 5HL Twickenham
- Weltweit
- en
- 12.09.2017
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
5/2017 – 9/2017
Tätigkeitsbeschreibung
Key Responsibilities
• Managing all client accounts to ensure an excellent level of service is being delivered & accounts are profitable
• Business development across existing clients and new business opportunities through networking and campaign activity
Marketing (allg.)
8/2016 – 3/2017
Tätigkeitsbeschreibung
Key Responsibilities
• Formulate digital strategies that transform client business and key account growth • Meet the business financial objectives through organic and new business growth
Achievements
• Won new business for social media strategy project for Indivior
• Successfully implemented closed-loop marketing strategy for European markets • Achieved over £150k client billings in Q1 2017
Marketing (allg.)
11/2015 – 3/2016
Tätigkeitsbeschreibung
Achievements
• Provided web and mobile strategies for Pepsico based on data-driven insights from social and web analytics
• Delivered three high-profile online campaigns with integrated agency partners including programmatic, social, and email
Marketing (allg.)
8/2014 – 5/2015
Tätigkeitsbeschreibung
Key Responsibilities
• To deliver marketing programs to grow, retain, and satisfy senior clients while ensuring agency profitability • Manage a £1.3m portfolio encompassing web strategy, social media, analytics, and search
• Lead and mentor a team and foster a collaborative environment across agency departments
Achievements
• Delivered digital strategies based upon insights and technology, going beyond the brief in delivering value and increasing
eCommerce by 10% through social and search for Gordon Ramsay
• Transformed the BTG digital presence through a consumer-centric approach increasing traffic and awareness by 36%
• Created a pan-European campaign for British Lamb & Beef through content marketing and optimising local digital channels
increasing awareness and traffic to a multi-lingual web portal
Marketing (allg.)
1/2014 – 7/2014
Tätigkeitsbeschreibung
• Implemented web and social strategies to drive awareness and increase eCommerce across Entertainment, Leisure and Alcoholic brands
• Produced editorial calendars, keywords, buyer personas, website and social media content, analytic analysis and reports
Marketing (allg.)
6/2011 – 12/2013
Tätigkeitsbeschreibung
Key Responsibilities
• To determine and achieve group revenue target through the provision of creative, innovative and effective marketing solutions • Provide insights and digital trends to guide clients in maximising marketing opportunities across the agency portfolio
• Contribute to the agency direction and objectives as part of the senior management team
Achievements
• Devised the digital strategy and content for Sony films and increased eCommerce using social engagement and online media • Grew the Sony account to £750k by receiving briefs direct from Hollywood and acquiring the European DVD business
• Identified goals and over-hauled the social media strategy for Walkabout setting up training and consultancy for best practice
Marketing (allg.)
4/2007 – 6/2011
Tätigkeitsbeschreibung
Key Responsibilities
• Manage senior relationships and understand the essential dynamics, strategies and seek to regularly take proactive ideas and
thoughts to the clients
• Build client trust as a strategic partner and operate at senior levels
Achievements
• Delivered eCRM campaigns with 8% to 33% conversions rates
• Increased website traffic through effective email, search and off-line campaigns
Marketing (allg.)
9/2004 – 4/2007
Tätigkeitsbeschreibung
• Joined Agency with client telecoms experience and embraced digital transferring from offline to online to deliver digital display advertising and learn about the digital production process.
Achievements
• Strengthened Budweiser's sponsorship association with 2006 World Cup through online activity
• Delivered time critical digital advertising and micro-site activity for News International
• Developed and implemented direct-marketing retention strategies for OneTel B2C and B2B customers • Collaborated on new business pitches leading to a win for the Barclaycard account
Marketing (allg.)
4/2000 – 2/2003
Tätigkeitsbeschreibung
Key Responsibilities
• To deliver brand marketing acquisition and retention growth strategies using CRM data insights
Achievements
• Delivered communication launch of Pay As You Go roaming • Implemented first SMS campaign with 29% response
• Created 30% increase in registrations to Orange internet
Marketing (allg.)
Ausbildung
London
Über mich
• Digital strategy & innovative solutions
• Web design & build delivery
• Social media, online display advertising, email marketing, SEO • Business unit growth & development
• Relationship & Account management
• Agency operations management
• Team leadership & development
I have managed and developed teams and have experience of managing multiple, demanding stakeholders within large and small organisations. I have previously sat on an Agency senior management team.
I would like to work in a challenging, rewarding, innovative and forward-thinking role where I can utilise my skills and focus my energy delivering marketing strategies that drive change, and contribute towards an organisations goals. I have a natural interest for marketing, new technologies and customer experiences, as well as a continuing desire to consistently learn, and I believe the skills developed in my career to date will allow me to meet any exciting new challenge.
I currently live in London, married to a German national with two young children and looking to move the family back to Germany.
Weitere Kenntnisse
- IIi BA (Hons) Business Studies, University of Hertfordshire (1997)
- International Baccalaureate at United World College of South-East Asia, Singapore (1988)
Persönliche Daten
- Englisch (Muttersprache)
- Europäische Union
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