Marketing Consultant

3/2021 – 11/2021

- Strategisches und operationales CRM für den deutschen und österreichischen Markt

CRM (Customer Relationship Management)

9/2020 – 12/2020

- Marketingstrategie und Neugestaltung Onlineshop

Marketing (allg.)

6/2019 – 8/2020

- Setup & Implementierung App Push Marketing Channel
- Expansion der App Push Marketing Aktivitäten
- Strategical & operative Support of the App Push Marketing for Russia, Italy, Sweden, Norway, Austria, Switzerland & Czech Republic

CRM (Customer Relationship Management)

1/2019 – 5/2019

- Leitung des E-Mail Marketing Teams
- Ausbau der E-Mail Marketing Aktivitäten für Neu- und Bestandskunden

CRM (Customer Relationship Management)

2/2018 – 12/2018

- Customer Acquisition E-Mail Marketing
- Definition & Expansion der E-Mail Touchpoints
- Setup & Automation der E-Mail Touchpoints
- Research & Implementierung eines neuen CRM Tools

CRM (Customer Relationship Management)

12/2016 – 7/2017

- Responsibility for creating, implementing and monitoring the performance of all marketing activities in Germany
- Budget and performance planning, monitoring and reporting
- KPI and performance driven market planning with Commercial Finance
Team, Business Intelligence and German Leadership Team

Marketing (allg.)

2/2015 – 11/2016

- Strategic Brand Marketing (Build up and development of the brand mytaxi)
- B2B/B2C Multichannel-Marketing in Germany, Austria, Spain, Portugal,
Italy, Poland, Sweden
- Launching mytaxi in new European countries/cities in existing markets
- Performance Marketing (Search Engine Marketing, Display Advertising)
- Social Media Marketing (Facebook, Twitter, Youtube, Instagram)
- E-Mail Marketing/ Retention/ CRM

Marketing (allg.)

6/2012 – 1/2015

- Multichannel Campaign Planning
- Campaign Supervision of European campaigns (e.g. Apple Launch)
- Social Media: Strategic Planning, Content planning, Reporting
- Affiliate Marketing: Campaign Planning, Reporting
- Search Engine Marketing: Campaign Planning, Reporting
- Newsletter (Strategy, content, creative)

Marketing (allg.)

2/2011 – 5/2012

- Campaign Planning & Organisation of store openings
- Local Marketing activities (B2B/B2C)
- Weekly Ad (Circular)
- Campaign Supervision: Back to School, Christmas, Back to Work

Marketing (allg.)

8/2010 – 1/2011

Clients: Astra (beer brand), E wie Einfach (electricity supplier)

Account management

2/2009 – 7/2010

Clients: IKEA, EDEKA (grocery), ECCO Sko A/S (Danish shoe brand)

Account management