Experienced professional in financial services, loyalty, CRM, strategic partnerships & aviation

6/2018 – 4/2019

As project manager responsible for the strategy and business development of a loyalty product for German credit card holders

Acquisition, contract negotiation and implementation of new merchant cooperations Responsible for the IT vendor relation including manpower planning and budgeting

Coordination of platform PSD2 readiness with IT vendor

Conceptual design and implementation of campaigns to boost user engagement & incremental revenue

Introduction of Scrum for platform development and acting as Scrum Product Owner

Direkt Marketing, E-Mail Marketing, Kooperationen, Management (allg.), Projektmanagement, SCRUM

4/2016 – 5/2017

Responsible for the airline’s overall loyalty accrual and redemption budget
Definition of the airline’s accrual and redemption proposition, as well as frequent flyer status benefits
In charge of direct marketing activities via the frequent flyer member base, including planning, definition and execution of promotions
In charge of 20+ frequent flyer airline partnerships
airberlin representative in oneworld frequent flyer delivery group

Prozessoptimierung, Partner relationship management (PRM), Projektleitung / Teamleitung, Qualitätsmanagement (allg.), Vertragsmanagement, Geschäftsfeldstrategie, Direkt Marketing, CRM (Customer Relationship Management)

6/2014 – 3/2016

In charge of 20+ frequent flyer airline partnerships - contract and price negotiation, internal and external partnership implementation, partner management, budget responsibility of over 14m EUR
Set-up of loyalty promotions to foster incremental revenue
airberlin representative in strategic oneworld airline alliance loyalty group Key point of contact for Etihad Airways Partner frequent flyer relationships Member of airberlin PSS Sabre (airline reservation system) migration loyalty domain

Prozessoptimierung, Partner relationship management (PRM), Projektmanagement, Qualitätsmanagement (allg.), Vertragsmanagement, CRM (Customer Relationship Management)

1/2013 – 5/2014

Single point of contact between frequent flyer program and airline
Budget responsibility, reporting and controlling
Set-up of processes between airline and frequent flyer program post frequent flyer program carve-out
Planning and implementation of activities and promotions to achieve revenue and business targets
Organisation and implementation of inter-divisional projects, e.g. introduction of new redemption options
Airline Partner related matters contact person for frequent flyer service center

Prozessoptimierung, Partner relationship management (PRM), Projektmanagement, Vertragsmanagement, Geschäftsfeldstrategie, Direkt Marketing, CRM (Customer Relationship Management)

7/2012 – 12/2012

Responsible for existing frequent flyer airline partnerships - partner management, billing and settlement
Quality monitoring and optimization of existing processes
Assistance in oneworld alliance related matters
Implementation of airline partner award online booking project
Inter-divisional coordination of in-house airline partner processes

Projektmanagement (IT), Prozessoptimierung, Partner relationship management (PRM), Vertragsmanagement

5/2009 – 5/2012

Single point of contact for airlines’ key account managers working with Star Alliance’s international airline alliance convention program
Coordination and monitoring of global request for proposals
Coordination and negotiation of relationship with IT vendor
Organisation of trade show representation and trainings for airline key account managers
Design and implementation for the very first online alliance conventions sales platform

Testing (IT), Partner relationship management (PRM), Schulung / Coaching (allg.)