freiberufler Freelance Brand Consulting | Digital Strategy & Consulting auf freelance.de

Freelance Brand Consulting | Digital Strategy & Consulting

offline
  • 100‐120€/Stunde
  • 10119 Berlin
  • Weltweit
  • de  |  en
  • 12.09.2018

Kurzvorstellung

As a Brand Consultant & Digital Strategist with more than 8 years experience in digital planning,communications, brand strategy & experience strategy, I can straddle the line between research guru, idea generator, problem solver & brand interpreter.

Ich biete

  • Business-to-Consumer (B2C)
  • Kommunikationsstrategie
  • Markteintrittsstrategien
  • Unternehmensstrategie

Projekt‐ & Berufserfahrung

S E N I O R S T R A T E G I S T (Festanstellung)
Porsche, Audi, Credit Suisse, Volkswagen, E.ON, Berlin, München, Köln
4/2014 – 12/2017 (3 Jahre, 9 Monate)
Finanzen, Energie
Tätigkeitszeitraum

4/2014 – 12/2017

Tätigkeitsbeschreibung

Development and execution of an international online and
offline brand community with an app as the central hub for
automotive client
• Brand Strategy
• Target audience definition
• Communication and content strategy

Development of customer experience strategies for a
number of clients
• Target group segmentation and persona definition
• Market research and competitor analysis
• Experience mapping and customer journey mapping

Development of an international business strategy for automotive client
• Needs and behavior based B2C and B2B customer
segmentations as well as different market profiles
segentation (US | EU | CHN)
• Identification of global drivers, trends and players
disrupting the automotive industry
• Derivation of new business opportunities and projects
driving service, brand and communications activities
throughout the business

Eingesetzte Qualifikationen

Strategische Unternehmensplanung, Kommunikationsstrategie, Markteintrittsstrategien, Zielgruppenstrategie

Ausbildung

Kommunikationsmanagement
(Diplom (Dab) Kommunikationsmanagement)
Jahr: 2008
Ort: Berlin

Über mich

From high-profile companies to local brands, I serve my clients as an experienced Brand Consultant & Digital Strategist. Having my professional career established at Greenkern (now Aperto – an IBM Company) and SapientRazorfish for the last 9 years, I cultivated a deep commitment towards my work as a Senior Strategist in digital planning, communications, brand strategy & experience strategy (among international clients such as VW, Audi, Porsche, Skoda, Credit Suisse and many more).

As a Brand Consultant & Digital Strategist I can straddle the line between research guru, idea generator, problem solver & brand interpreter.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
735
Alter
38
Berufserfahrung
12 Jahre und 3 Monate (seit 09/2009)

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