SEO und Content Marketing Freelancer

1/2017 – 5/2018

In this role I was responsible for management and development of Owned (SEO, Blog, Social Media, Brand), Earned (Content Marketing, PR) und Paid (Cooperations, Blogger and Influencer Relations) Marketing. 

My targets contained the creation of content to rise users interest for our brand and product on different channels, organic new customer acquisitions and building a longterm brand preference through a stringent and consistent marketing strategy. 
Definition and coordination of a broad and fully integrated marketing and brand strategy to achieve the channel and business targets, planning and application of a sustainable and successful budget spending as well as creating innovative concepts to increase growth were also part of my area of competence. 

As a technical and disciplinary teamlead I collected experiences in planning and delegating tasks to implement the strategy into the workload of my team members. Furthermore It was one of my private goals as a teamlead to support them not only in their functional but also in their personal development.

WordPress, Pressearbeit, Content Marketing, Online Marketing (allg.), SEO / SEM, Social Media Marketing, Strategisches Marketing, Virales Marketing