all digital channels (display, paid social, search, GDN, YT, DSP, mobile, etc.)
also data strategy, KPI frameworks, requirement management and vendor sourcing (DMP, dashboards)
Projekt‐ & Berufserfahrung
7/2009 – 11/2020Tätigkeitsbeschreibung
P. has been working in digital media planning and consulting for over twenty years, 10 years in agencies, 11 years as a freelancer.
As a freelancer, he had clientside roles as a consultant for Volkswagen, adidas, Comdirect, Zalando and EnBW developing digital media strategies, developing KPI frameworks and dashboard requirements, running media efficiency audits as well as steering adtech implementation processes.
Agency-side he has planned and managed campaigns for Pixelpark, Razorfish, Zenith Optimedia and others in industries as diverse as FMCG, Finance, Pharma, Insurance, retail and media.
He also took advisory roles for creative and strategy agencies such as Grabarz, PuK, Hopf and Thjnk.
More clients and References see CV and fact sheet