Kurzvorstellung
Ich biete
- Business-to-business (B2B)
- Content Marketing
- CRM (Customer Relationship Management)
- E-Mail Marketing
- Lead Management
- Marketing-Schulung
- Online Marketing (allg.)
- Projektleitung / Teamleitung
- SEO / SEM
- Social Media Marketing
Projekt‐ & Berufserfahrung
Dienstleistungsbranche
9/2018 – 1/2019
Tätigkeitsbeschreibung
» Design and establishment of a new marketing programme
» A functional and disciplinary lead of the marketing department
» Development and guidance of the marketing team
» Budgeting and controlling the marketing programme
» Strategical, tactical and operative brand development
» Coordination and development of all marketing initiatives with a focus on lead generation
» Operative Management of all digital marketing initiatives
Content Management, Salesforce, Wordpress, Google Adwords, Google Analytics, Google Tag Manager, Projektmanagement, Business-to-business (B2B), Content Marketing, Operatives Marketing, Social Media Marketing, Lead Management, Marketing-Schulung
Dienstleistungsbranche
4/2018 – 8/2018
Tätigkeitsbeschreibung
» Design and establishment of a new marketing programme
» A functional and disciplinary lead of the marketing department
» Hiring, development, and guidance of the marketing team
» Budgeting and controlling the marketing programme
» Strategical, tactical and operative brand development
» Coordination and development of all marketing initiatives with a focus on lead generation
» Operative Management of all digital marketing initiatives
Salesforce, Projektleitung / Teamleitung (IT), Wordpress, Google Adwords, Google Analytics, Prozessmanagement, Business-to-business (B2B), Online Marketing (allg.), Operatives Marketing, Social Media Marketing, Strategisches Marketing, Lead Management, Marketing-Schulung
Dienstleistungsbranche
10/2014 – 7/2017
Tätigkeitsbeschreibung
» Managed interdisciplinary expert teams, freelancer and assistants
» Executed multi-channel campaigns and projects in the areas of SEO, CRM, Performance Marketing, Lead Generation, E-Mail-Marketing, Content Marketing, Social Media Marketing and Trade Shows
» Planned and controlled the digital marketing budget
» Positioned and developed the brand through PR initiatives
» Planed, produced and promoted content e.g. for lead generation
» Managed extern agencies and partners (SAP, Adobe, IBM)
» Optimized the marketing performance through analytics
Responsive Webdesign, Content Management, WordPress, Google Adwords, Google Analytics, Personalmarketing, Business-to-business (B2B), Direkt Marketing, E-Mail Marketing, Event Marketing / Event management, Marketing-Organisationsanalyse, Operatives Marketing, Print Marketing, Social Media Marketing, Strategisches Marketing
Dienstleistungsbranche
8/2013 – 5/2014
Tätigkeitsbeschreibung
» Creating marketing campaigns (SEO/SEA, E-Mail, Print Media, Website, Social Media)
» Analyzing and optimizing the customer experience based on analytical data
» Partner Management (internal departments, freelancer, and business partner)
Responsive Webdesign, Typo3, Google Adwords, Google Analytics, E-Mail Marketing, Online Marketing (allg.)
Medienbranche
2/2012 – 8/2013
Tätigkeitsbeschreibung
» Close collaboration and support of key account publishers
» Sales verification of untracked sales
» Planning and executing E-Mail Marketing Campaigns
» Handling agency-owned advertising programs
» Verifying untracked sales that occurred on affiliate sites
» Close collaboration with partner managers from the affiliate and advertising companies (PayBack, Andasa, lyoness ...)
Projektmanagement (IT), Affiliate Marketing, E-Mail Marketing
Zertifikate
Ausbildung
(Master of Arts)
Ort: Steyr, Österreich
(Bachalor of Arts)
Ort: Steyr, Österreich
Qualifikationen
- Master of Arts in Global Sales and Marketing
- Bachelor of Arts in Marketing and Electronic Business
- Zahlreiche Referenzen auf LinkedIn
- Zahlreiche Zertifizierungen
Über mich
» B2B Lead Generation
» Social Media Advertising (Facebook, Instagram, LinkedIn, Xing, Twitter)
» SEA (Google Ads, Bing Ads)
» Web Analytics (Audit, Setup, Optimization, Management)
» Website Management (Wordpress, Wix, Sitecore, Typo3)
» Conversion Optimization (Forms, Landing Pages, Workflows, Automation, UX)
» Marketing Automation (Drip Campaigns, Setup, Audit, Workshops)
» SEO (Audit, Optimization, Setup, Mangement)
» Marketing Performance Analysis (Report Automation, ROI Tracking Setup)
» Digital Marketing Workshops (Personalized to your needs)
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Russisch (Gut)
- Europäische Union
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