Digital Marketing Spezialistin I Focus Paid Social
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- 8008 Zürich
- Nähe des Wohnortes
- fi | de | en
- 13.02.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
10/2021 – offen
Tätigkeitsbeschreibung
As a Co-Founder and CMO at Sweetspot (-Hyperlink entfernt-) since the start, I've played a key role in building our user-generated content (UGC) ad platform. Here are my main tasks:
- Brand and product development
- Creation and execution of strategic communication plans
- Design and implementation of email marketing campaigns
- Testing and optimizing online sales channels: Meta, LinkedIn, Google Ads
- Management of cold-email strategies and sales call operations
- Oversight of content creation and management
Business-to-business (B2B), Content Marketing, Direkt Marketing, E-Mail Marketing, Markteintrittsstrategien, Social Media Marketing
1/2020 – offen
Tätigkeitsbeschreibung
Responsible of a comprehensive digital marketing strategy that expanded our brand's reach and maximized profitable customer acquisition.
- Paid Social: Orchestrated and managed effective paid social media campaigns on Facebook and Instagram, tailored for new customer acquisition.
- Email Marketing Strategy: Led the integration and strategic plan of Email-Flows and Newsletter with Klaviyo, driving 30% of the company's sales and solidifying a dedicated customer base.
- Google Shopping Expansion: Led the integration and optimization Google Shopping, significantly enhancing new customer outreach and acquisition.
E-Commerce, Shopify Marketing, E-Mail Marketing, Social Media Marketing
1/2019 – 12/2019
Tätigkeitsbeschreibung
Supporting the global digital analytics team in paid media analytics. Close collaboration with several Business Units and a global media agency.
- Analyzing global paid media campaigns and providing feedback to Business Units
- Creating global online traffic targets for campaigns
- Successful global roll out of a new tool to enable teams to report on digital return on ad spend independently
Google Adwords, Google Analytics, Marketing- / Vertriebsanalyse, Social Media Marketing
1/2019 – 5/2019
Tätigkeitsbeschreibung
- Running and optimizing several social media campaigns on Facebook and LinkedIn
- Budget responsibility, weekly reporting and calls with the client
Google Adwords, Social Media Marketing
8/2018 – offen
Tätigkeitsbeschreibung
Responsible of a comprehensive digital marketing strategy that expanded our brand's reach and maximized profitable customer acquisition.
- Paid Social: Orchestrated and managed effective paid social media campaigns on Facebook and Instagram, tailored for new customer acquisition.
- Email Marketing Strategy: Led the integration and strategic plan of Email-Flows and Newsletter with Klaviyo, driving 30% of the company's sales and solidifying a dedicated customer base.
- Google Shopping Expansion: Led the integration and optimization of 22,000 SKUs on Google Shopping, significantly enhancing new customer outreach and acquisition.
E-Commerce, E-Mail Marketing, Google Adwords, Shopify Marketing, Social Media Marketing
7/2018 – 3/2019
Tätigkeitsbeschreibung
- Developing a online marketing strategy to expand to a new market - Finland.
- Creating campaigns from scratch in Google, Facebook and Instagram.
- Started influencer marketing
Social Media Redaktion, Google Adwords, Google Analytics, Content Marketing, Online Marketing (allg.)
6/2018 – 7/2019
Tätigkeitsbeschreibung
- Analyzing and optimizing Google Shopping campaigns.
- Budget responsibility and reporting.
- Managed to improve performance drastically by setting up a smart-bidding strategy.
- Creation and optimization of search campaigns for services.
Google Adwords, Google Analytics, Online Marketing (allg.)
11/2017 – 5/2018
Tätigkeitsbeschreibung
Planning, conception, consulting and implementation of marketing activities in performance marketing (SEA, SEO, Social and Social Media).
Developing the marketing strategy of Eat.ch
- Management of external agencies (digital & social)
- Personal responsibility of 2 Mio. Budget
- Project planning and reporting with international stakeholders
- Controlling and reporting of KPIs
Google Adwords, Google Analytics, SEO / SEM, Social Media Marketing, Strategisches Marketing
7/2016 – 10/2017
Tätigkeitsbeschreibung
- Projektleitung und Kundenbetreuung der Social Media Kanäle für folgende A-Brands: Volkswagen Schweiz, Edelweiss, Migros, NZZ
- Strategische Ausrichtung und Umsetzung von Marketing- und Kommunikationskonzepten sowie Kampagnen
- Beratung der Kunden sowie Koordination von allen internen & externen Beteiligten von der Content-Planung über die Produktion bis zum Publishing und Reporting
- Verwendung von State of the Art Marketing Automation Technik für Lead Generierung (Marketo)
- Führung von Praktikanten
Projektmanagement, Kundenberatung, Content Marketing, Social Media Marketing
5/2015 – 6/2016
TätigkeitsbeschreibungBetreuung der Länderkonten für Frankreich, England und Schweden mit dem Fokus auf Neukundengewinnung durch Search Engine Advertising (SEA) Kampagnen in Google und Bing. Tägliche Wettbewerbs- und Preisanalyse sowie Budgetcontrolling.
Eingesetzte QualifikationenGoogle Adwords, Google Analytics, Online Marketing (allg.)
12/2013 – 1/2015
TätigkeitsbeschreibungKundenbetreuung für finnische, schwedische und deutsche Key Accounts, mit Schwerpunkt in Search Engine Advertising (SEA). Eigenverantwortliche Verwaltung der monatlichen Budgets, Dokumentation und Steuerung von Prozessen.
Eingesetzte QualifikationenGoogle Adwords, Google Analytics, Online Marketing (allg.)
Ausbildung
Oulu, Finnland
Weitere Kenntnisse
Persönliche Daten
- Finnisch (Muttersprache)
- Deutsch (Fließend)
- Englisch (Fließend)
- Französisch (Gut)
- Europäische Union
- Schweiz
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