Digital Strategist / Experience Strategist

8/2017 – 7/2018

• Facilitated service design/design thinking workshops including customer journey and stakeholder mapping, persona development, empathy, touchpoint and opportunity mapping to define value-added services and content for a large multinational FMCG product company
• Applied service design: from exploration to pilot/MVP design and validation/ testing within an agile work set-up for a new product category of a Fortune 500 tobacco company
• Participated in various pitches focusing on experience strategy (UX/CX), social media strategy and content marketing strategy for leading German and international Automotive and Consumer Product corporations
• Developed a digital business transformation approach that was presented to and approved by the board of a leading German personal care manufacturer

Oracle (allg.), Salesforce, SCRUM, Jira, Projekt - Start-Up-Workshop, Kommunikationsstrategie, Servicekonzept

12/2015 – 7/2017

• Co-steered the merger of SapientNitro and Razorfish in DACH
• Drafted weekly revenue forecasting report to EMEA leadership
• Generated/organized press articles, POVs, partnerships and events to strengthen company market position
• Supported the management in conceptualizing and executing operational and
strategic initiatives
• Planned and prepared leadership workshops and content

Oracle (allg.), Salesforce, Projektleitung / Teamleitung, Mergers / Acquisitions, Pressearbeit, Event Marketing / Event management

1/2013 – 8/2013

• Developed communication strategies for product launches and collaborations
• Conceptualized and executed various events
• Secured editorial coverage by generating press releases and handling media relations

Kommunikationsstrategie, Pressearbeit, Public Relations, Event Marketing / Event management