Email Marketing Specialist

Profil Foto
Verfügbarkeit einsehen
auf Anfrage
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10961 Berlin
02.12.2018

Kurzvorstellung

An experienced marketing, design & creative professional with 17 years in a variety of senior roles within the graphic & creative fields. A proven self-starter, entrepreneur, equally assured working independently or in mixed-disciplinary teams.

Ich biete

Marketing, Vertrieb, Kommunikation
  • E-Mail Marketing
Design, Kunst, Medien
  • Grafikdesign

Fokus
  • text
  • E-Mail Entwicklung

Projekt‐ & Berufserfahrung

Digital Commerce Marketing Manager (Festanstellung)
Monotype GmbH, Berlin
4/2017 – 8/2018 (1 Jahr, 5 Monate)
Medienbranche
Tätigkeitszeitraum

4/2017 – 8/2018

Tätigkeitsbeschreibung

Operation of Email Marketing Software: creating and maintaining HTML template code; building and maintaining efficient Production Workflows; testing and optimising code, content, layout/presentation and overall sending programme; designing, deploying and monitoring automated email journeys and touchpoints.
Email Marketing Strategy: performance Analysis and Reporting; working with Marketing Team colleagues on Content Strategy, Product Selection, Editorial Production using a mix of data- and analytics-driven methodology, and Subject Matter Expertise.
Customer segmentation and related data processing tasks: working with Data Analysts to identify Customer Personas; manipulating and working with data files.
Systems & Services administration: evaluating and deploying third party services or platforms; working with colleagues in other teams (UX/UI, Site Enablement) to identify and define work requirements.

Eingesetzte Qualifikationen

E-Mail Marketing

Über mich

I am a freelance Email Marketing Specialist, offering a range of services that fall within the scope of sending rich, targeted email to engaged customers and subscribers. I like to operate the levers of large scale email marketing platforms, designing and developing layouts, designing content, planning out operational and strategic programmes, working with analytical services and handling data in various formats. My most recent employer described me as a Marketing Manager, but that was presumably only to save on ink when they printed my business cards.

On my path to this point, I’ve on various occasions been something between a writer, an editor and a graphic designer. My focus and professional interest is on the worlds of graphic design, type, type technology and most design and visual culture in general.

Years ago, I thought that by this stage of my career I’d be designing and laying out fine art photographic monographs, with a sideline in my own large-format cityscape photography. That I’m working for one of the type world’s most dynamic and exciting font retailers, managing a hydra-like email marketing programme that connects with hundreds of thousands of fellow type lovers and design professionals across the globe, is turning out to be one of life‘s surprisingly rewarding detours.

I life in Berlin with my wife Julia and our three little works-in-progress – all wilful bundles of developing personal identities; an interteen (12), a wannabee teen (8) and a very teenie terrible toddler (2).

If those four gave me any free time, I would be busy improving my German, rediscovering the guitar and spending all our discretionary income on camera film and vinyl. Until they do, my spare mental capacity is used to consume books, audiobooks and podcasts on history, philosophy, sci-fi and proper science. I like to run when I can. For some reason, I still follow British sports that the Germans are never likely to understand. (No, not croquet).

Persönliche Daten

Sprache
  • Englisch (Muttersprache)
  • Deutsch (Fließend)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
31
Alter
40
Berufserfahrung
17 Jahre und 5 Monate (seit 07/2001)
Projektleitung
5 Jahre

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