Content Strategist
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- 28012 Madrid
- Weltweit
- de | en | es
- 10.12.2018
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
6/2017 – 12/2018
Tätigkeitsbeschreibung
• Development and execution of global and local brand- and communication strategy
• Responsibility of all German speaking communication channels covering PR, Social Media, Events, SEO, Content Creation, In uencer Relations, B2B Marketing and Online Campaigns
• Greatest achievements: building up Spotahome brand awareness in the German market from scratch and growing it from the lowest performing to the second best performing market (after Spain) due to press work with more than 250 publications and B2B Marketing with an increase of 566% in properties
Markendesign, Unternehmenskommunikation, Event Marketing / Event management, Online Marketing (allg.), Social Media Marketing
1/2016 – 7/2016
Tätigkeitsbeschreibung
• Advised clients in all strategic communication matters i.e. Employee Engagement, Rebranding. Positioning, Change Communications, Reputation Management, M&A and Crisis Communication
• Led a holistic media analysis including stakeholder pro le development within a crisis project for a DAX-30 company
Public Relations, Unternehmenskommunikation, Public Affairs (PA)
10/2014 – 1/2016
Tätigkeitsbeschreibung
• Consulted Chain IQ CEO in the development of an overall Communication strategy with the goal to enhance employee satisfaction and deviate an individual SMB-culture for Chain IQ. Conducted employee workshops, analysed results and implemented customized communication tools i.e. “Discuss and Shape”.
• Managed strategic sourcing projects with a value >CHF 100’000 (highest project value CHF 24 Mio.) for the UBS Marketing and Communications department from RFP, to agency pitches and contract implementation.
Direkter Einkauf, Unternehmenskommunikation
10/2007 – 5/2010
Tätigkeitsbeschreibung
• Navigated Leisure Sales Team (2 direct reports), developed sales and marketing strategy with Regional Sales Manager, managed client relationships to key accounts, contract negotiations and pricing
• Received promotion from Account Manager to Sales Manager after 12 months.
Business-to-business (B2B), Marketing (allg.)
Ausbildung
Madrid
Berlin
Zurich
Über mich
Content Marketing und Content Strategie
PR und Unternehmenskommunikation
B2B Kommunikation
Organische SEO Optimierung
Redaktion
Social Media
Übersetzungen
Weitere Kenntnisse
Bachelor Unternehmenskommunikation HTW Berlin
Eidg. diplomierte Marketingplanerin
Google Analytics Schulung
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Gut)
- Europäische Union
- Schweiz
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