freiberufler Marketing- und Strategieberatung auf freelance.de

Marketing- und Strategieberatung

zuletzt online vor 9 Tagen
  • auf Anfrage
  • 22303 Hamburg
  • Weltweit
  • de  |  en
  • 10.01.2022

Kurzvorstellung

Creative – Emotionally intelligent - Critical Thinking - Curious.

Versatilely skilled. Experienced in Marketing, Sales, Business Strategy & Partner Management. Passionate about upmarket & creative products.

Ich biete

  • Analyse der Absatzwege
  • Analyse der Markt- / Wettbewerbsposition
  • Content Management
  • Design (allg.)
  • Markenmanagement
  • Marketing- / Vertriebsanalyse
  • Marketing (allg.)
  • Online Marketing (allg.)
  • Social Media Marketing
  • Unternehmensstrategie

Projekt‐ & Berufserfahrung

Senior Brand Marketing Manager (Interim) (Festanstellung)
HERE Technologies, Hamburg
8/2021 – 12/2021 (5 Monate)
Automobilindustrie
Tätigkeitszeitraum

8/2021 – 12/2021

Tätigkeitsbeschreibung

• Work closely with Product Marketing Automotive and Product Management teams to deliver industry positioning and value messaging for our next generation of in- vehicle navigation systems, that includes the shift towards electrification and the bridge with automated Driving.
• Coordinate activities with various teams in automotive design, Brand Content strategists and Product managers to refresh our marketing content (inc. video, imageries, customer references and more).
• Collaborate with Sales and Product management on a well-defined sales enablement plan and execution (e.g. Sales deck, battle cards, presentations, training modules, demos).
• Leading the production of creative video assets (HERE Connected Driving market video) for brand and marketing purposes (incl. conceptualization, storybook dev., shooting, stakeholder management - of f.i. design teams, editors, copywriters).
• Strategic repositioning work (regarding value proposition & messaging): working closely together with Brand Marketing to arrive at/push for a status quo that could iteratively serve both current and prospective campaigns as well as 2022 brand activities.
• Supporting HERE’s brand and product marketing teams with regard to daily business activities for HERE’s Connected Driving and platform products.
• Driving various new partnerships co-marketing regarding f.i. communications, press releases, video co-creation for use/client cases, HERE O&O implementation.

Eingesetzte Qualifikationen

Kommunikation (allg.), Markenmanagement, Marketing (allg.), Projektmanagement, Strategisches Marketing

Marketing & Marketing Partnerships Manager (Festanstellung)
Google Germany, Hamburg
7/2019 – 1/2021 (1 Jahr, 7 Monate)
IT & Entwicklung
Tätigkeitszeitraum

7/2019 – 1/2021

Tätigkeitsbeschreibung

found in reference description 8
scope of work: marketing management especially with respect to partnerships marketing, managing partner marketing accounts & campaigns (online 360 incl. YT), managing O&O channels (like CRM, discovery platforms & in-product), strategic development of accounts, initiating & supporting cross-functional within various b2c projects, GPay DE website makeover, giving workshops & trainings (f.i. product-/PoS-related), frequently monitoring brand perception and appearance across all consumer touch points

managed products/services: Google Assistant in DACH, Google Pay in DACH (both within Google's DACH Consumer Products Division)

managed partners & projects: upon request

success (metrics): handled 7-digit marketing budget in 2019 (6-digit in 2020), drove incremental x YoY MAUs on Assistant, + x YoY/MoM GPay MAUs & transactions, reached & succeeded individual project metrics

Eingesetzte Qualifikationen

Content Marketing, Corporate design, CRM (Customer Relationship Management), E-Mail Marketing, Markenmanagement, Marketing (allg.), Partner relationship management (PRM), Projektmanagement (IT), Strategisches Marketing, Webdesign

Marketing- und Strategieberatung
Moondock / Taikonauten GmbH, Berlin
8/2018 – 4/2019 (9 Monate)
Information Technology
Tätigkeitszeitraum

8/2018 – 4/2019

Tätigkeitsbeschreibung

-marketing & communication planning
-marketing plan & strategy development
-investors marketing
-business model revision
-newsletter & content management

Eingesetzte Qualifikationen

Markenmanagement, Marketing (allg.), Unternehmensstrategie

Business Development Beratung & Marktanalyse
Tala, Berlin & London
3/2018 – 7/2019 (1 Jahr, 5 Monate)
Handel
Tätigkeitszeitraum

3/2018 – 7/2019

Tätigkeitsbeschreibung

-supporting in analysing and structuring German market (existing client data, potential leads, sales data & forecasts)
-deriving insights from data and analyses for further go-to-market strategy and potential client partnerships
-preparing sales relevant marketing, sales, and communication material depending on special interests
-working with and further developing pipeline
-identifying, contacting and presenting in front of existing and new leads

Eingesetzte Qualifikationen

Handelsmarketing, Marktpotenzialanalyse, Verkaufsförderungskonzept

Sales & Marketing Specialist (Festanstellung)
Tesla, Berlin
12/2016 – 2/2018 (1 Jahr, 3 Monate)
Automobilindustrie
Tätigkeitszeitraum

12/2016 – 2/2018

Tätigkeitsbeschreibung

Raising brand awareness and sales of Tesla's products in the region:
-marketing- & events support & planning
-marketing cooperation management
-customer and audience education regarding Tesla's mission
-direct sales (b2c/b2b), lead generation, and pipeline management (Salesforce)
-CRM/CSM
-support of car delivery processes and structural improvements hereto
-improvement projects regarding marketing contents (web UX/UI & PoS integration)

Eingesetzte Qualifikationen

Partner relationship management (PRM), Event Marketing / Event management, Handelsmarketing, Messewesen, Vertriebsmanagement

Business Consultant and Partner
Kundenname anonymisiert, Rostock
8/2016 – 12/2018 (2 Jahre, 5 Monate)
Bauwirtschaft, Anlagen- und Schiffbau
Tätigkeitszeitraum

8/2016 – 12/2018

Tätigkeitsbeschreibung

within the field of SaaS combined with hardware and service (patented): business model setup, market & competition analysis, marketing & sales planning, financial forecasts: throughout seed stage

Eingesetzte Qualifikationen

Machbarkeitsanalyse, Unternehmensstrategie, Geschäftsfeldstrategie

Marketingberater und Projektmanager (Festanstellung)
Navarra Design GmbH, Berlin
2/2015 – 7/2016 (1 Jahr, 6 Monate)
Medienbranche
Tätigkeitszeitraum

2/2015 – 7/2016

Tätigkeitsbeschreibung

-consulting in strategic marketing & business (growth) development
-conducting (strategic) market/product/competitor analysis
-managing various projects within the creative business/work realm and various marketing topics
-project managing in web dev (including eCommerce & shop development & improvement, websites online experiences, UX/UI, web content)
-functioning as key account between clients, internal teams, and externals
-scheduling, leading, and controlling project processes (marketing & strategy communication plans, visual design, presentations, motion, photography, packaging, content, web dev, etc.)
-new business and first contact creation

Clients: varying from FMCG companies, start-ups & HR consultancies to political/public institutions (f.e. Zalando SE, mymuesli, Olive Joy, WeAr Magazine, Anna von Mangoldt Farben & Interior, koawach, Deutsche Verkehrswacht, LoopLine Systems)

Eingesetzte Qualifikationen

Corporate design, Design (allg.), Unternehmensanalyse, Marketing (allg.), Marketing- / Vertriebsanalyse, Werbekonzeption

Sales & Marketing Consultant
New Classic Home, Rostock
1/2013 – 7/2013 (7 Monate)
Innenarchitektur & Möbel
Tätigkeitszeitraum

1/2013 – 7/2013

Tätigkeitsbeschreibung

sales advising, developing/designing web design for the company webpage and CI, business development

Eingesetzte Qualifikationen

Corporate design, Marketing (allg.)

Praktikum Produktmanagement und Eventmanagement (Festanstellung)
L'Oréal, Düsseldorf
4/2012 – 8/2012 (5 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

4/2012 – 8/2012

Tätigkeitsbeschreibung

Supporting the product manager in one of the L'Oréal Luxé Divisions, developing and improving daily and status meeting presentations, investigating competition data sets, handling agencies, functioning as key account contact assistance, developing and planning production of a PoS consumer education tool, planning and maintaining a series of business events as part of a national product launch

Eingesetzte Qualifikationen

Event Marketing / Event management, Handelsmarketing, Markenmanagement, Marketing (allg.), Account management

Praktikant Account Management (Festanstellung)
Scholz & Friends, Hamburg
3/2011 – 9/2011 (7 Monate)
Medienbranche
Tätigkeitszeitraum

3/2011 – 9/2011

Tätigkeitsbeschreibung

Focussing on Consumer Activation, PoS & digital communication, new business and strategy:
handling service providers, developing presentations, handling all issues throughout daily agency work realm; clients: Siemens International (B2C products), Vodafone New Business, Opel

Eingesetzte Qualifikationen

Handelsmarketing, Marketing (allg.), Messewesen, Werbekonzeption

Ausbildung

Marketing & Management, Innovation & Entreprenurship
(Master of Science)
Jahr: 2014
Ort: Groningen (NL)
Business Science
(Bachelor of Arts)
Jahr: 2011
Ort: Rostock

Qualifikationen

Confident in maneuvering within a digital and medial marketing landscape
▪ Broad product & brand management experience
▪ Deep understanding of the automotive & mobility industry, trends and products
▪ Various sales experiences (b2c, retail & e-shops, CSM & CRM)
▪ Strong anticipation of a holistic marketing-sales-funnel approach
▪ Proficient in working against/handling general marketing/sales KPIs
▪ Project management skills (Jira, Trello, agile management & design thinking principles)
▪ Cross-functional & cross-national team and agency handling experience
▪ Broad IT/digital/tech knowledge & understanding
▪ Event planning & execution experience
▪ Keen eye on design issues of all kind (painting & sketching, UX/UI design principles,
visuals, motion, photography, etc.)
▪ Driver’s license (since 2004)

Über mich

Versatile & skilled business chameleon. Visually greedy aesthetics lover. Curious about the new.
Recently: Marketing & Partnerships Manager at Google Germany

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Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
1509
Alter
35
Berufserfahrung
10 Jahre und 10 Monate (seit 03/2011)
Projektleitung
2 Jahre

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