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Marketing BI & Data Strategy

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  • 22083 Hamburg
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  • de  |  en
  • 09.04.2019
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Kurzvorstellung

- More than 20 years of experience at large international cooperations such as Microsoft in digital marketing, analytics and product development.

Qualifikationen

  • Business Intelligence and Reporting Tools (BIRT)
  • Datawarehouse / DWH
  • Datenanalyse
  • eBusiness-Strategie
  • ETL
  • Google Analytics
  • Projektmanagement
  • SEO / SEM

Projekt‐ & Berufserfahrung

Vice President Marketing & Data Technology (Festanstellung)
Kundenname anonymisiert, Duisburg
3/2018 – 4/2019 (1 Jahr, 2 Monate)
Digital Marketing & Consulting
Tätigkeitszeitraum

3/2018 – 4/2019

Tätigkeitsbeschreibung

- Direct management of SEO, data engineering, data & analytics, and software development (25 FTEs total).
- Release of standardized automated dashboards across 60+ digital marketing clients.
- Development of client SEA / SEO synergy dashboard.
- Migration of on-premise applications and data into GCP.
- Introduction and roll-out of project management tools and best practices (JIRA) across teams.
- Enable data-informed digital marketing campaigns.

Eingesetzte Qualifikationen

Big Data, Business Intelligence (BI), Online Analytical Processing (OLAP), Jira, Google Cloud, Google Adwords, Google Analytics, Google Tag Manager, Management (allg.), Projektmanagement, SEO / SEM

Senior Director Analytics, SEO and Audience Development (Festanstellung)
Hearst Newspapers, New York
3/2014 – 2/2018 (4 Jahre)
Medienbranche
Tätigkeitszeitraum

3/2014 – 2/2018

Tätigkeitsbeschreibung

- Defined architecture, ETL and data models for web performance, social media, advertising, subscription and offline customer data for reporting and analysis.
- Managing a team of report manager, analysts, developers and data scientists (8 total).
- Conversion and retention funnel definition for subscriptions.
- Development of user segmentation models for content marketing, online advertising and conversion optimization.
- Deployment of self-serve data services.
- Management of website analytics and third-party tagging.
- Technical and user migration from Adobe Analytics to Google 360.
- Management of SEO and Social Media for local newspapers.

Eingesetzte Qualifikationen

Big Data, Business Intelligence and Reporting Tools (BIRT), Microsoft Power BI, ETL, Natural Language Processing (NLP), Jira, Google Cloud, Adobe Analytics, Google Analytics, Projektleitung / Teamleitung, SEO / SEM, Social Media Marketing

Senior Program Manager, Bing (Festanstellung)
Microsoft, Seattle
5/2011 – 2/2014 (2 Jahre, 10 Monate)
Medienbranche
Tätigkeitszeitraum

5/2011 – 2/2014

Tätigkeitsbeschreibung

- Manage a team of Program Managers, Software Developers, Data Engineers & Test Managers on- and offshore (8 total).
- Development of Analysis Cubes and Tools to enable effective and quicker insights about performance.
- Creation of dashboard for Google vs. Bing international feature comparison and assessment.
- Developing scorecards, reports and analysis decks.
- Management of SEO and Audience Development for Bing Verticals.

Eingesetzte Qualifikationen

Big Data, Business Intelligence and Reporting Tools (BIRT), Adobe Analytics, Programm Management, SEO / SEM

Global SEO Lead (Festanstellung)
Microsoft, London
8/2007 – 4/2011 (3 Jahre, 9 Monate)
Medienbranche
Tätigkeitszeitraum

8/2007 – 4/2011

Tätigkeitsbeschreibung

- Set-up global SEO Program for MSN across 40+ markets.
- Forecasting of SEO referrals for international websites.
- Managed international team of Program Managers, Software Developers, Data Engineers, Analysts and Test Manager (15 total)
- Defining the SEO Strategy, tool development and execution/deployment plan of SEO tactics.
- Providing global SEO trainings and best practices for engineering and editorial teams across Microsoft.
- Development of monthly SEO reporting and scorecard system.

Eingesetzte Qualifikationen

Adobe Analytics, Google Adwords, Programm Management, SEO / SEM, Social Media Marketing

Weitere Projekt‐ & Berufserfahrung anzeigen

Ausbildung

Jura
undergraduate
1993
Kiel

Weitere Kenntnisse

- Worked in Germany, USA and UK for large cooperations (Microsoft and Hearst) and Start-ups.
- Global marketer and Analyst by heart and mind with a strong process and project management approach.
- More than 10 years of P&L and people management.
- 20 years of experience in analytics, digital marketing, product management, content management, development and data engineering disciplines.
- Very knowledgeable and experienced in all aspects of SEO and digital marketing.
- Excellent analytics skills with the ability to make complex data consumable and actionable for different use cases, disciplines and stakeholders.
- ROI and data driven.
- Networker and mentor who proactively connects and collaborates with different teams and disciplines.
- Hard Skills & Tools: Digital growth and transformation, SEO, ETLs, BigQuery, Azure, AWS, PowerBI, Looker, Google Analytics, Adobe Analytics, ComScore, Lotame DMP, DFP, Excel, PowerPoint, Visio, JIRA, SQL, Python

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
  • Vereinigte Staaten von Amerika
Profilaufrufe
2127
Alter
54
Berufserfahrung
29 Jahre und 3 Monate (seit 01/1995)
Projektleitung
15 Jahre

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