freiberufler Digital Marketing & Social Media Manager auf freelance.de

Digital Marketing & Social Media Manager

offline
  • auf Anfrage
  • 80339 München
  • auf Anfrage
  • de  |  en
  • 08.07.2020

Kurzvorstellung

I work in the field of Digital Marketing

Qualifikationen

  • Agenturerfahrung
  • Brand Positioning
  • Brand Strategy
  • Creative Content Creation
  • E-Mail Marketing
  • Marktforschung / -analyse
  • Project Management
  • Projektmanagement
  • Retargeting
  • Running Social Media Contest
  • Social Media Marketing
  • Social Recruiting

Projekt‐ & Berufserfahrung

Data Research Analyst Global Ads Strategy
eBay, Remote
3/2020 – offen (4 Jahre, 1 Monat)
Ecommerce
Tätigkeitszeitraum

3/2020 – offen

Tätigkeitsbeschreibung

- EU Lead Voice of the Customer im B2B Bereich
- Enge Zusammenarbeit mit Produktmanagern auf globaler Ebene bei der Entwicklung und Optimierung von Anzeigenprodukten und Tools
- Entwicklung von ausführlichen Wettbewerbsanalysen im Bereich der Kampagnenentwicklung, der Kampagnensteuerung sowie des Kampagnenmanagements
- Planung und Durchführung von B2B Interviews zur Generierung von Insights

Eingesetzte Qualifikationen

Projektmanagement, Marktforschung / -analyse

Creative Campaign Manager
Amazon GmbH, Munich
9/2019 – 12/2019 (4 Monate)
E-commerce
Tätigkeitszeitraum

9/2019 – 12/2019

Tätigkeitsbeschreibung

- Project management execution of complex advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams as well as external stakeholders.
- Consulting with advertisers, AMs and AEs on creative strategy using
historical advertiser and industry

Eingesetzte Qualifikationen

Projektmanagement (IT), Amazon Marketing Services (AMS), Online Marketing (allg.), Werbung

Marketing Manager (Festanstellung)
Madagascar Classic Collection, Madagascar
12/2018 – 9/2019 (10 Monate)
Tourismus und Freizeitwirtschaft
Tätigkeitszeitraum

12/2018 – 9/2019

Tätigkeitsbeschreibung

- Conception and development of the new company website with Wix.com
- Creation of frequent B2B mailshots for international tour operators
with mailchimp
- Development of marketing materials such as flyers, brochures etc.
- B2B advertising campaigns on LinkedIn

Eingesetzte Qualifikationen

Social Media Redaktion, E-Mail Marketing, Social Media Marketing

Digital Marketing & Social Media Manager (Festanstellung)
Unibrand GmbH, München
3/2017 – 11/2018 (1 Jahr, 9 Monate)
Medienbranche
Tätigkeitszeitraum

3/2017 – 11/2018

Tätigkeitsbeschreibung

- Social Media management: Editorial content creation, paid Facebook
ads, conception of social media measures, research of industry trends
- Project management of website relaunches (webdesign, copywriting,
keyword research, sitemap- and navigation structure)
- Conception of print ads, online banner as well as flyer, sales brochures
and other offline advertising- and merchandising materials
- Development of an offline and online marketing and brand strategy
for Haydi Ayran – positioning Haydi Ayran as the leading Ayran
brand in the german market (B2C & B2B)
- Development of buyer personas and social target groups with
consideration of factors such as motivation, aims, issues etc.

Eingesetzte Qualifikationen

Social Media Redaktion, Projektmanagement (IT), Projektmanagement, Projektmanagement - Angebotsmanagement, E-Mail Marketing, Social Media Marketing

Communications Manager (Festanstellung)
Fineway GmbH, München
9/2016 – 3/2017 (7 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

9/2016 – 3/2017

Tätigkeitsbeschreibung

- Development of a new brand communication and the B2C brand positioning by analyzing the brand environment, competitors as well as the B2C target group
- Conception and implementation of Facebook sales campaigns for
various target groups (family vacation, honeymoon, adventure etc.)
- Lead generation landing pages, including content creation and implementation with Unbounce
- Management of influencer cooperation’s from research, initial outreach and engagement to negotiation, execution, KPI tracking
- Lead generation cooperation’s such as paid digital marketing, advertorials and local lifestyle – conception of offline advertising materials for South africa and Namibia

Eingesetzte Qualifikationen

Social Media Redaktion, Social Media Marketing

Working Student Marketing & PR
Tado GmbH, Munich
10/2013 – 9/2016 (3 Jahre)
High-Tech- und Elektroindustrie
Tätigkeitszeitraum

10/2013 – 9/2016

Tätigkeitsbeschreibung

- European roll-out including organization of launch events for UK and US markets (Smart Heating & Smart Cooling)
- Organization of conference participations, management speaking opportunities and award applications (7VPD,
Handelsblatt Energy Award, Next, IOT Expo)
- Organizing advertisement- and advertorial concepts
- Elaboration and implementation within the team of Social
Media Campaigns
- Participation at the launch of tado° Cooling Kickstarter
campaign

Eingesetzte Qualifikationen

Kommunikationsstrategie, Public Relations

Internship, Trainee & PR-Assistant (Festanstellung)
häberlein & mauerer GmbH, Munich
2/2010 – 9/2012 (2 Jahre, 8 Monate)
Dienstleistungsbranchen (Service)
Tätigkeitszeitraum

2/2010 – 9/2012

Tätigkeitsbeschreibung

- Concept development with focus on repositioning the Swarovski brand image
- Competitive analysis: Determination of competitors in german market including factors as target group, product range; weighting based on pricing, revenues, and followed by an analysis of marketing measures
- General press work & media planning for various clients

Eingesetzte Qualifikationen

Krisenmanagement, Public Relations

Ausbildung

Kommunikationswissenschaft
Bachelor of Arts
2016
Ludwig-Maximilians-Universität München

Über mich

Before I started my studies of Communication Science, I worked as a Pr-Trainee and Pr-Assistant in the well known lifestyle communication agency häberlein & mauerer. During this time I gained significant knowledge of the public relation industry, by handling various day-to-day client concerns and building, as well as maintaining, a relationship to important press contacts of significant media outlets.
Throughout the time of my studies I worked part time at the german Smart Home Startup tado°. By that time I started the company employed 28 people and within the following three years I worked at tado° the Marketing and Communication department grew from two up to ten people. Nowadays tado° is one of the biggest Smart Home Startups in Europe and employs more than 100 people.

In 2016 I started working as Communication and Marketing Manager for the Munich based Travel-Tech Company Fineway. I was in charge of developing a new brand communication and the B2C brand positioning by analyzing the brand environment, competitors as well as the B2C target groups. Additionally I was responsible for the conception and implementation of several Facebook sales campaigns for various target groups (families, singles etc.) and destinations.
From the beginning of 2017 until the end of 2018 I worked as Digital Marketing and Social Media Manager for the advertisement agency UNIBRAND in Munich. During this time I was able to optimize my qualities as a social media manager. I managed and build up the Social Media appearance of various brands from the scratch – I will be happy to provide you with concrete examples. For more concrete details on my areas of responsibility, please have a look at the section work experience. Other than that I would describe myself as self driven and independent person, who can adopt well to new surroundings and conditions.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
3615
Alter
34
Berufserfahrung
8 Jahre und 2 Monate (seit 01/2016)
Projektleitung
2 Jahre

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