International Marketing Manager

11/2016 – 10/2018

· Filled role of Senior User for customer facing software applications
· Validated and signed off on completeness and accuracy of requirements
· Full ownership of expected benefits
· Resolved user requirement and priority conflicts
· Ownership of business transition communication and training activities

Produktmanagement

3/2003 – 8/2016

· Realigned strategic direction of global cement category, leading to CAGR exceeding 10% for five consecutive years
· Monitored local execution of global category plan with the largest countries, regularly reviewing growth strategies and ensuring operational alignment
· Worked with regions to identify key trends and growth opportunities
· Increased operational margins on accessories by 8% by initiating a project to optimize packaging
· Lead cross-functional commercialization teams to maximize New Product Vitality Index
· Managed and accountable for a 6-digit annual marketing budget

Operatives Marketing

3/1995 – 3/2000

Management of global product portfolio

Marketing- / Vertriebsanalyse, Product-lifecycle-management (PLM)