Brand Manager with Training Experience

4/2011 – 9/2012

- The writing of successful proposals that led to the winning of the projects
- Representing the event management team during sales pitches
- Managing the contracted corporate travel agency
- Ensured event projects met stringent deadlines and budgets
- Ability to work side by side with the client
- Attracted and engaged audiences at product launches with interactive attractions
- Valued in the team for proposal writing and client likeability
- Presentation of the Project Status Report to clients in weekly meetings
- Trained colleagues in using event software
- Management and execution of client events including conferences and trade shows
- Unique ability to build relationships and rapport with clients and suppliers

Achievements:
- End to end management of a $350,000 Partner’s Conference event in two weeks, and scoring 100% in the client feedback survey
- End to end management of Machines4u’s most successful product launch, surpassing sales targets by creating a unique interactive attraction using a mini golf ‘putt and win’ activity

Clients:
- Bain & Company, Eli Lilly, Grant Thornton, PKF, Machines4u

Event Marketing / Event management

1/2006 – 4/2011

- Worked with web developers to build a company website
- Managed a SEO campaign
- Presented proposals to potential clients
- Kept clients coming back
- Developed all website content
- Client relationship management

Achievements:
- Created and executed a website to sell company by-products
- Created and managed a SEO campaign to return a first page result via Google search

Marketing (allg.)

11/2004 – 1/2006

- Client side management of public relations agency including giving direction for media releases and proofing, ensuring KPI’s were achieved
- Communicated and built relationships with dealerships across Australia
- Ensured that all LifeStyle products procured met brand standards
- Monthly report writing and communication to major stakeholders
- Planned and executed events such as product launches, Grand Prix stand and Motor Show exhibition stand
 Direct marketing during product launches and special occasions
 Onsite event management including set up, visual merchandising and managing sales staff

Achievements:
 Directed BMW Motorrad apparel and accessories product launch held in Melbourne attended by Dealer Principals and Sales Managers from across Australia which saw sales well exceed forecast

Marketing (allg.)

11/2003 – 11/2004

- Coordinated and managed simultaneous activities including product launches, promotions, trade promotions and special events
- Wrote and designed a sales tool booklet for the sales team
- Communication to all stakeholders regarding all promotions and events
- Ensured procurement was within budget
- Acted as the central point of contact for all event information
- Set up and managed various Microsoft Access databases

Marketing (allg.)

12/2002 – 4/2003

- Managed the rewording and redesign of the Visual Merchandising Information (VMI), a monthly communication, that included communicating the merchandising and display changes that needed to be implemented to staff in over 200 stores

Marketing (allg.)