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Digital Marketing Strategist

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  • auf Anfrage
  • 81373 München
  • Weltweit
  • de  |  en  |  pt
  • 28.11.2019
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Kurzvorstellung

Digital Growth through multi-channel strategies
Best Optimization through Data Analytics
Lead and Retention Opportunities through CRM
Increased Visibility through SEO & Content
Efficiency through Project and Team Leadership

Auszug Referenzen (1)

"I worked under the direction of Julia in the marketing department at Experteer. She was an absolute pleasure to work with. Smart, innovative & fair."
Digital Marketing, Communications (Director) (Festanstellung)
Bischoff
Tätigkeitszeitraum

12/2015 – 6/2019

Tätigkeitsbeschreibung

+ Established new, international re-positioning strategy, re-evaluating
target groups, their customer journeys and brand touchpoints
+ Long term planning ensuring brand drives growth, reducing
dependencies on paid channels
+ New CRM strategy, including new systems to increase customer
engagement and re-sales
+ 115% YoY increase of engagement and 20% sales increase (premium
memberships) YOY

Eingesetzte Qualifikationen

Datenanalyse, CRM Beratung (allg.), Agile Entwicklung, Kommunikationsstrategie, Content Marketing, E-Mail Marketing, Online Marketing (allg.), Produktmanagement, Social Media Marketing, Strategisches Marketing, Zielgruppenstrategie, CRM (Customer Relationship Management)

Qualifikationen

  • Content Marketing
  • CRM Beratung (allg.)
  • CRM (Customer Relationship Management)
  • Datenanalyse
  • Markenmanagement
  • SEO / SEM

Projekt‐ & Berufserfahrung

Digital Marketing, Communications (Director) (Festanstellung)
Kundenname anonymisiert, München
12/2015 – 6/2019 (3 Jahre, 7 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

12/2015 – 6/2019

Tätigkeitsbeschreibung

+ Established new, international re-positioning strategy, re-evaluating
target groups, their customer journeys and brand touchpoints
+ Long term planning ensuring brand drives growth, reducing
dependencies on paid channels
+ New CRM strategy, including new systems to increase customer
engagement and re-sales
+ 115% YoY increase of engagement and 20% sales increase (premium
memberships) YOY

Eingesetzte Qualifikationen

Datenanalyse, CRM Beratung (allg.), Agile Entwicklung, Kommunikationsstrategie, Content Marketing, E-Mail Marketing, Online Marketing (allg.), Produktmanagement, Social Media Marketing, Strategisches Marketing, Zielgruppenstrategie, CRM (Customer Relationship Management)

Ausbildung

Tourism Management
Master
2007
Bournemouth
Media Studies
Bachelor
2005
Southampton

Über mich

Experienced and passionate Digital Marketing professional with
solid experience in Brand & Communication strategies across
diverse channels and formats, including strong Content & CRM
skills. Has built and executed Brand and Growth campaigns in
international markets, focusing on increasing customer
engagement from initial lead through to sales completion.

Let me identify gaps in your marketing efforts and support
your team in achieving more by establishing workflows and
systems for a strong Content (Social Media) and CRM strategy, that will
positively influence your early lead capturing, as well as churn
prevention and re-sales.

Weitere Kenntnisse

10+ years international experience in digital marketing

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Muttersprache)
  • Portugiesisch (Fließend)
  • Spanisch (Grundkenntnisse)
  • Französisch (Grundkenntnisse)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
1208
Alter
41
Berufserfahrung
18 Jahre und 2 Monate (seit 02/2006)
Projektleitung
8 Jahre

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