freiberufler UI/UX Designer & Creative Leader auf freelance.de

UI/UX Designer & Creative Leader

offline
  • 65€/Stunde
  • 22043 Hamburg
  • Umkreis (bis 200 km)
  • no  |  en  |  de
  • 18.03.2020

Kurzvorstellung

Head of Creative, manager and thinker with 14+ years experience leading large international teams across a number of industries and markets. A designer that empowers and enables people through coaching, mentoring and leading by example.

Qualifikationen

  • Adobe Creative Cloud
  • Corporate design
  • Creative direction
  • Grafikdesign
  • Logodesign
  • Markendesign
  • Mediendesign
  • Responsive Webdesign
  • Screendesign
  • Webdesign

Projekt‐ & Berufserfahrung

Strategic Creative Manager (Festanstellung)
Betway, London
5/2018 – 10/2019 (1 Jahr, 6 Monate)
Betting
Tätigkeitszeitraum

5/2018 – 10/2019

Tätigkeitsbeschreibung

• Successfully managed 7 direct reports in a team of over 50 digital designers, UI/UX designers, copywriters and studio operation staff across Europe and South Africa.
• Introduced new career development plans for the department which resulted in a clear progression path for everyone.
• Introduced stricter QC processes that reduced stakeholder escalations by over 90%
• Introduced new project management tool that improved organisation and on-time output within the department.
• Introduced new user-testing tool that granted access to feedback directly from our customers.
• Introduced A/B and MV testing to the business that allowed us to measure impact on conversion rates and revenue.
• Launched new home and landing pages across all betway products that significantly increased new customer registration conversion rates.
• Successfully onboarded new creative partner agency (Saatchi & Saatchi).
• Transitioned 12 international content team members from retention to creative resulting in easier briefing for stakeholders and less redundant communication.
• Held regular creative strategy sessions with leadership team to produce annual goals and objectives for the department.
• Held workshops with entire design team to upskill in HTML5.

Eingesetzte Qualifikationen

Corporate design, Grafikdesign, Webdesign, User Experience (UX), User Interface (UI)

Design Director (Interim)
Hamseys, London
1/2017 – 1/2018 (1 Jahr, 1 Monat)
eCommerce
Tätigkeitszeitraum

1/2017 – 1/2018

Tätigkeitsbeschreibung

• Worked directly with the CEO, my role was to visually transform Hamseys online presence through re-branding and re-designing their eCommerce product.
• Created new brand guidelines to be used by suppliers, third party partners and internally.
• Set up team of UX designers to build wireframes and map out user journeys across email, social, print, digital advertisements and other touchpoints.
• Set up team of UI designers to bring wireframes to life using newly created guidelines as foundation.
• Leveraged my knowledge from previous A/B testing scenarios within eCommerce and applying learnings from the start, saving time and money.
• New brand / design increased conversion rate (visit to purchase) by over 100% consistently M-o-M over 12 month period.

Eingesetzte Qualifikationen

Creative direction, Markendesign, Responsive Webdesign, User Experience (UX), User Interface (UI)

Head of Design & UX (Festanstellung)
Dunelm, London
9/2013 – 1/2017 (3 Jahre, 5 Monate)
eCommerce
Tätigkeitszeitraum

9/2013 – 1/2017

Tätigkeitsbeschreibung

• Managed team of over 10 designers, artworkers and copywriters, providing coaching and mentoring through 1-2-1’s and objective-setting.
• Integrated a team of 5 artworkers into existing design team after acquisition and merger.
• Continuously worked with CMO to develop future strategy and goals for creative department.
• Hired team of contract UI & UX designers to re-design ACHICA & Kiddicare web product end-to-end.
• Introduced new project management tool (Trello) and established new workflow that gave stakeholders more visibility resulting in reduced chasing and follow-ups.
• Continued optimisation of checkout funnel to bring 20% increase in conversion rates, through A/B testing one-page-checkout versus multi-step and more.
• Increased visit-to-click ratio by more than 15% on category pages by A/B testing product thumbnail imagery.
• Managed photographer and studio to ensure a high level of quality in product shots.
• Provided guidance to copywriters on how to write compelling and interesting product descriptions, leading to increase in add-to-basket actions.
• Created user-interface for POS terminals in Kiddicare store locations, contributing to smoother customer interaction and frictionless journey.
• Designed livery for over 200 delivery trucks across UK for Worldstores leading to increased brand visibility.
• Designed a completely new and innovative online help centre for customers including a delivery tracking portal that reduced incoming support requests to customer service centre.

Eingesetzte Qualifikationen

Creative direction, Logodesign, Markendesign, Responsive Webdesign, User Experience (UX), User Interface (UI), Projektleitung / Teamleitung

Managing Director (Creative Agency)
Marslight, London
9/2011 – 9/2013 (2 Jahre, 1 Monat)
Medienbranche
Tätigkeitszeitraum

9/2011 – 9/2013

Tätigkeitsbeschreibung

• Founded and nourished digital creative agency working on projects for Renault, NatWest, Barclays, Lipton, Debenhams, YouTube and more.
• Managed international ad campaigns for large tech and film organisations.
• Grew agency by hiring contract and permanent design, development and marketing staff, both in-house and off-shore.
• Pitched for new business through leveraging industry contacts and networking with peers.
• Building and maintaining client relationships through face-to-face interactions and support.
• Supplied partner agencies such as: Saatchi & Saatchi, BBDO, Envy Create and AKQA with overflow production support.

Eingesetzte Qualifikationen

Creative direction, Grafikdesign, User Experience (UX), Motivation Projektteams, Teamentwicklung

Senior Design Consultant (Festanstellung)
Hello World Productions, London
5/2009 – 9/2011 (2 Jahre, 5 Monate)
Medienbranche
Tätigkeitszeitraum

5/2009 – 9/2011

Tätigkeitsbeschreibung

• Designed digital banner ad campaigns for clients in FMCG, finance, beauty and automotive sectors.
• Helped clients achieve their paid social and display objectives through design consultations and strategy-setting.
• Created London underground digital escalator display ads for YouTube in AfterEffects.
• Worked on-site with client and partner agencies on creative campaigns and provided guidance on design best-practices.
• Worked closely with ad publishing platforms such as Flashtalking and Doubleclick to keep up-to-date with the latest tech advancements and how this could be implemented into ad campaigns for our clients.

Eingesetzte Qualifikationen

Corporate design, Design (allg.), Grafikdesign, Werbung

Über mich

Head of Creative, manager and thinker with 10+ years experience leading large international teams across a number of industries and markets. A leader that empowers and enables people through coaching, mentoring and leading by example. A firm believer in the power of data when making decisions and implementing solutions. Currently looking for new challenges within a fast-paced environment in tech and media organisations.

Persönliche Daten

Sprache
  • Deutsch (Gut)
  • Englisch (Fließend)
  • Norwegisch (Muttersprache)
Reisebereitschaft
Umkreis (bis 200 km)
Arbeitserlaubnis
  • Europäische Union
  • Schweiz
Profilaufrufe
1939
Alter
35
Berufserfahrung
17 Jahre und 2 Monate (seit 01/2007)
Projektleitung
5 Jahre

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