Combining excellent communication, organizational and analytical skills to develop and implement corporate and marketing strategies. Experienced in international project management.
Projekt‐ & Berufserfahrung
10/2018 – offenTätigkeitsbeschreibung
Beratung im Bereich Marketingstrategie, Onlinemarketing, Kampagnenplanung, Mediaplanung, Inbound-Marketing, Projektmanagement, Change CommunicationEingesetzte Qualifikationen
Change Management, Marketing- / Vertriebsanalyse, Marketing (allg.), Mediaplanung, Online Marketing (allg.), Projektmanagement, Public Relations, Social Media Marketing, Strategische Unternehmensplanung, Strategisches Marketing
6/2017 – 8/2018Tätigkeitsbeschreibung
Author of own publication projectEingesetzte Qualifikationen
Autor / Schriftsteller
4/2015 – 2/2017Tätigkeitsbeschreibung
As Member of German/Central Europe Management Team resp. for strategy,
business planning, change communication and DE/CH marketing activities.
Extract of projects:
Responsible for guiding development and implementation of a local strategy
- Development and facilitation of strategy workshops
- Drafting local strategy
- Transferring into business plan
- PM for implementation with policy deployment (Hoshin Kanri) principle
Roll-out of a lessons learned standard for engineering projects
- Adaption of a global lessons learned standard to regional requirements
- Preparation and execution of stakeholder communication
- Organization of training for project managers in the region
- Facilitation of training workshops in Germany
- Execution of lessons learned workshops for projects in Germany
- Evaluation of feedback from staff
New employer branding strategy
- Input to HR for new employer branding strategy
- Consulting in rolling-out new employer branding strategy
- Guiding local communication of employer branding strategy
Strategische Unternehmensplanung, Unternehmenskommunikation, Marketing (allg.), Marketing- / Vertriebsanalyse, Marktpotenzialanalyse, Strategisches Marketing
11/2013 – 3/2015Tätigkeitsbeschreibung
Anchoring corporate strategy in region, development of regional strategy,
stakeholder communication, supporting local leaders in strategic planning.
The tasks comprised development/reporting of regional business plan and
change communication management for new initiatives and processes.
Extract of projects:
Responsible for rolling-out a new corporate strategy in the region Central Europe (countries Germany, Switzerland, France, Belgium)
- Creation of a communication plan for a stepwise roll-out and for all levels of hierarchy in close corporation with global strategy team
- Preparation of presentation material for the region and countries according to hierarchy level based on corporate documents
- Execution of strategy communication in different forms
- Introduction of strategy to local management in workshops as facilitator and coaching them on staff communication
- Facilitatation of strategy department workshops
- Evaluation of strategy aspects in employee survey
- Follow-up on actions and initiatives resulting from strategy
Moderation, Change Management, Business Plan, Prozessberatung, Strategische Unternehmensplanung, Interne Kommunikation
11/2012 – 3/2015Tätigkeitsbeschreibung
Responsible for development/implementation of new marketing strategy to
increase brand awareness for CE (DE, CH, F, BE), building an European
marketing network incl. budget responsibility and market research.
Extract of projects:
- Drafting and guiding execution of marketing concept and plan for region and countries for increasing brand awareness and lead generation.
- Market study (market potential, customers, competitors) for regional expansion
- Development of a new Corporate Website with focus on Case Studies in corporate team
Projektmanagement, Public Relations, Content Marketing, E-Mail Marketing, Event Marketing / Event management, Klassisches Marketing, Marketing (allg.), Marketing- / Vertriebsanalyse, Marktpotenzialanalyse, Online Marketing (allg.), Strategisches Marketing, Wettbewerbsanalyse
1/2007 – 2/2008Tätigkeitsbeschreibung
Change communication for a merger of a Danish and a German company
- Responsible for the communication and marketing team on the German side during an integration project which was set up during a merger, close corporation with Danish team leader and Danish communication team
- Accompanying merger in all internal and external communication aspects
- Creation and execution of an internal and external communication plan considering the communication requirements for the two companies and cultures for all levels of hierarchy
- Supporting integration teams in other disciplines with communication activities
- Supporting local management in merger related internal communication
- Establishing a common internal communication concept for the new company
- Development of a new marketing concept includig all communication media and marketing materials
- Project management for the integration team: setting up of an action plan and required
Corporate design, Projektmanagement, Externe Kommunikation, Interne Kommunikation, Public Relations, Unternehmenskommunikation, Online Marketing (allg.), Strategisches Marketing
9/2004 – 6/2009Tätigkeitsbeschreibung
Responsible for global external communication activities incl. budget
responsibility and consulting subsidiaries in Europe, Asia and America.
Development of new corporate identity and website incl. SEO/SEM.
Heading internal communication and marketing integration teams at merger.
Interne Kommunikation, Public Relations, Unternehmenskommunikation, Event Marketing / Event management, Mediaplanung, Online Marketing (allg.), Strategisches Marketing
10/1999 – 8/2004Tätigkeitsbeschreibung
Support of strategy development of group and subsidiaries in US locally.
Responsible for internal communication, e.g.
- Editor employee magazine
- Management newsletter
- All staff meetings
Concept, URS, project management and training for new sales controlling system
Preparation of management/shareholder meetings
Budget planning and controlling for holding and small subsidiary
Controlling, Unternehmensstrategie, Interne Kommunikation, Markteintrittsstrategien, Marktpotenzialanalyse, Vertrieb (allg.)
CMS: Episerver, Wordpress, CRM/Marketing-Automation: Hubspot, Superoffice
Online Marketing: Google Analytics, Google Ads, LinkedIn Marketing Solutions, Sistrix,