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Senior Expert B2B Marketing & Communication

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  • Bayern
  • Europa
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  • 15.03.2024

Kurzvorstellung

Marketing & communication expert with focus on B2B industries
Combining excellent communication, organizational and analytical skills to develop and implement corporate and marketing strategies. Experienced in international project management.

Qualifikationen

  • Change Management
  • Online Marketing (allg.)
  • Strategisches Marketing
  • Marketing- / Vertriebsanalyse
  • Marketing (allg.)
  • Mediaplanung
  • Projektmanagement
  • Public Relations
  • Social Media Marketing
  • Strategische Unternehmensplanung

Projekt‐ & Berufserfahrung

Marketing and Communication Consultant
[...], various
10/2018 – offen (5 Jahre, 6 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

10/2018 – offen

Tätigkeitsbeschreibung

Beratung im Bereich Marketingstrategie, Onlinemarketing, Kampagnenplanung, Mediaplanung, Inbound-Marketing, Projektmanagement, Change Communication

Eingesetzte Qualifikationen

Change Management, Marketing- / Vertriebsanalyse, Marketing (allg.), Mediaplanung, Online Marketing (allg.), Projektmanagement, Public Relations, Social Media Marketing, Strategische Unternehmensplanung, Strategisches Marketing

Author
Own publication project, Home Office
6/2017 – 8/2018 (1 Jahr, 3 Monate)
Verlagsbranche
Tätigkeitszeitraum

6/2017 – 8/2018

Tätigkeitsbeschreibung

Author of own publication project

Eingesetzte Qualifikationen

Autor / Schriftsteller

Head of Marketing & Business Planning Germany, (Festanstellung)
NNE (part of Novo Nordisk Group), Bad Homburg
4/2015 – 2/2017 (1 Jahr, 11 Monate)
Life Sciences
Tätigkeitszeitraum

4/2015 – 2/2017

Tätigkeitsbeschreibung

As Member of German/Central Europe Management Team resp. for strategy,
business planning, change communication and DE/CH marketing activities.

Extract of projects:

Responsible for guiding development and implementation of a local strategy
Tasks:
- Development and facilitation of strategy workshops
- Drafting local strategy
- Transferring into business plan
- PM for implementation with policy deployment (Hoshin Kanri) principle


Roll-out of a lessons learned standard for engineering projects
Tasks:
- Adaption of a global lessons learned standard to regional requirements
- Preparation and execution of stakeholder communication
- Organization of training for project managers in the region
- Facilitation of training workshops in Germany
- Execution of lessons learned workshops for projects in Germany
- Evaluation of feedback from staff

New employer branding strategy
- Input to HR for new employer branding strategy
- Consulting in rolling-out new employer branding strategy
- Guiding local communication of employer branding strategy

Eingesetzte Qualifikationen

Strategische Unternehmensplanung, Unternehmenskommunikation, Marketing (allg.), Marketing- / Vertriebsanalyse, Marktpotenzialanalyse, Strategisches Marketing

Strategy Coordinator Central Europe, (Festanstellung)
NNE (part of Novo Nordisk Group), europaweit
11/2013 – 3/2015 (1 Jahr, 5 Monate)
Life Sciences
Tätigkeitszeitraum

11/2013 – 3/2015

Tätigkeitsbeschreibung

Anchoring corporate strategy in region, development of regional strategy,
stakeholder communication, supporting local leaders in strategic planning.
The tasks comprised development/reporting of regional business plan and
change communication management for new initiatives and processes.

Extract of projects:
Responsible for rolling-out a new corporate strategy in the region Central Europe (countries Germany, Switzerland, France, Belgium)
Tasks:
- Creation of a communication plan for a stepwise roll-out and for all levels of hierarchy in close corporation with global strategy team
- Preparation of presentation material for the region and countries according to hierarchy level based on corporate documents
- Execution of strategy communication in different forms
- Introduction of strategy to local management in workshops as facilitator and coaching them on staff communication
- Facilitatation of strategy department workshops
- Evaluation of strategy aspects in employee survey
- Follow-up on actions and initiatives resulting from strategy

Eingesetzte Qualifikationen

Moderation, Change Management, Business Plan, Prozessberatung, Strategische Unternehmensplanung, Interne Kommunikation

Marketing Manager Central Europe (Festanstellung)
NNE (part of Novo Nordisk group), Bad Homburg
11/2012 – 3/2015 (2 Jahre, 5 Monate)
Life Sciences
Tätigkeitszeitraum

11/2012 – 3/2015

Tätigkeitsbeschreibung

Responsible for development/implementation of new marketing strategy to
increase brand awareness for CE (DE, CH, F, BE), building an European
marketing network incl. budget responsibility and market research.

Extract of projects:
- Drafting and guiding execution of marketing concept and plan for region and countries for increasing brand awareness and lead generation.

- Market study (market potential, customers, competitors) for regional expansion

- Development of a new Corporate Website with focus on Case Studies in corporate team

Eingesetzte Qualifikationen

Projektmanagement, Public Relations, Content Marketing, E-Mail Marketing, Event Marketing / Event management, Klassisches Marketing, Marketing (allg.), Marketing- / Vertriebsanalyse, Marktpotenzialanalyse, Online Marketing (allg.), Strategisches Marketing, Wettbewerbsanalyse

Change Communication Consultant (Festanstellung)
Pharmaplan, Bad Homburg, Kopenhagen
1/2007 – 2/2008 (1 Jahr, 2 Monate)
Life Sciences
Tätigkeitszeitraum

1/2007 – 2/2008

Tätigkeitsbeschreibung

Change communication for a merger of a Danish and a German company
Tasks:
- Responsible for the communication and marketing team on the German side during an integration project which was set up during a merger, close corporation with Danish team leader and Danish communication team
- Accompanying merger in all internal and external communication aspects
- Creation and execution of an internal and external communication plan considering the communication requirements for the two companies and cultures for all levels of hierarchy
- Supporting integration teams in other disciplines with communication activities
- Supporting local management in merger related internal communication
- Establishing a common internal communication concept for the new company
- Development of a new marketing concept includig all communication media and marketing materials
- Project management for the integration team: setting up of an action plan and required

Eingesetzte Qualifikationen

Corporate design, Projektmanagement, Externe Kommunikation, Interne Kommunikation, Public Relations, Unternehmenskommunikation, Online Marketing (allg.), Strategisches Marketing

Manager of Global Marketing Team (Festanstellung)
Pharmaplan, Bad Homburg
9/2004 – 6/2009 (4 Jahre, 10 Monate)
Life Sciences
Tätigkeitszeitraum

9/2004 – 6/2009

Tätigkeitsbeschreibung

Responsible for global external communication activities incl. budget
responsibility and consulting subsidiaries in Europe, Asia and America.
Development of new corporate identity and website incl. SEO/SEM.

Heading internal communication and marketing integration teams at merger.

Eingesetzte Qualifikationen

Interne Kommunikation, Public Relations, Unternehmenskommunikation, Event Marketing / Event management, Mediaplanung, Online Marketing (allg.), Strategisches Marketing

Assistant to Managing Director (Festanstellung)
Pharmaplan Group (former part of Fresenius Company, Oberursel
10/1999 – 8/2004 (4 Jahre, 11 Monate)
Life Sciences
Tätigkeitszeitraum

10/1999 – 8/2004

Tätigkeitsbeschreibung

Support of strategy development of group and subsidiaries in US locally.

Responsible for internal communication, e.g.
- Editor employee magazine
- Management newsletter
- All staff meetings

Concept, URS, project management and training for new sales controlling system

Preparation of management/shareholder meetings

Budget planning and controlling for holding and small subsidiary

Eingesetzte Qualifikationen

Controlling, Unternehmensstrategie, Interne Kommunikation, Markteintrittsstrategien, Marktpotenzialanalyse, Vertrieb (allg.)

Ausbildung

Betriebswirtschaft
Diplom-Kauffrau (FH)
2005
Hamburg
Fachkauffrau Außenwirtschaft
Ausbildung
1999
IHK
staat. geprüfte Fremdsprachensekretärin
Ausbildung
1993
Gießen

Weitere Kenntnisse

Windows, Mac-OS, MS-Office, Adobe InDesign und Illustrator, QuarkXPress, Canva
CMS: Episerver, Wordpress, CRM/Marketing-Automation: Hubspot, Superoffice
Online Marketing: Google Analytics, Google Ads, LinkedIn Marketing Solutions, Sistrix,

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Spanisch (Gut)
  • Französisch (Grundkenntnisse)
Reisebereitschaft
Europa
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
2036
Berufserfahrung
30 Jahre und 6 Monate (seit 09/1993)
Projektleitung
15 Jahre

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