Projekt‐ & Berufserfahrung
11/2020 – 5/2021Tätigkeitsbeschreibung
Aufbau E-Mail Funnel
A- / B- Testing
Customer Journey Optimization
Corporate design, E-Mail Marketing
3/2020 – 10/2020Tätigkeitsbeschreibung
Content Marketing, E-Mail Marketing
2/2020 – 1/2021Tätigkeitsbeschreibung
Aufbau Google Adwords Kampagne
Social Media Marketing
Corporate design, Google Adwords, Social Media Marketing, Virales Marketing
11/2019 – offenTätigkeitsbeschreibung
Social Media Marketing
Business-to-Consumer (B2C), Design Thinking, Lean Startup, Markendesign, SCRUM
Ort: FH Würzburg-Schweinfurt
- E-Mail Automation Funnel for a Job-Plattform in Switzerland
- AdWords & Social Media Campagins for a Webdesign-Agency
- Content & Social Media Marketing for a non-profit organisation
I am currently working on an dog-sitting app together with 2 friends. The App is called [...] (-Hyperlink entfernt-). We already launched in 2 cities in Germany. For [...] i am literally doing everything (except coding). The project started also 2 years ago and is since then my side chick next to my freelancing work. It may someday reward me with a huge load of money but until then it'll remain my side chick.
Why is this important for you? I'll be available most of the times but there are 2-3 hours everyday that I want to invest in this app.
Is this good or bad? It's good!
I am learning so much through this project as we consider ourselves as a lean startup. We started the project with a design thinking process and since then it's data driven development and data driven marketing. Community Building, Customer Satisfaction, Upscaling, KPI Optimization, Referrals Programms, Ambassador Programms, Growth Hacking. I have experience in all these topics as I am applying all of this to my app. less
Why is marketing important for a SaaS business?
Next to the Software itself, Marketing is everything.
But it takes both. Software that doesn't reach its potential customers is worthless. The best marketing campaign that leads to faulty software is also useless.
So I learned that these steps lead to a successful sustainable growth campaign:
1. empathy: What are the needs, gains,... more
Why are you into marketing?
I love coming up with creative ideas on how to reach out to people. Other creatives paint pictures and make music. I am creative with the words and images I use in customer acquisition. I am creative with new methods of going viral. I am creative in giving customers incentives... more
Why should I hire you?
Because this is precisely my job description, I love working independently, data-driven, and aiming for sustainable growth.
I can offer you 20 to 25 hours a week for the next couple of weeks for sure. I am good at documentation, so whenever you need someone else to support me, I can... more
Share a marketing project that you did and you're most proud of. Why did you choose that project/task? What can you do to improve it?
I did a growth hacking experiment with my app [...] almost 2 years ago when we hadn't even launched. I went to 3 equally big cities and pre-advertised the app with 3 different approaches:
So the first approach was: "only the first 100 users will be able to download the app - pre-register now"
The second one was: "pre-register now and get one year premium."
The third one was: "the city with the most pre-registrations will be the first city for [...] to launch."
...what do you think was the most successful one?
I am proud because I used so many fake doors, and all of them worked.
I could have improved the data gathered during the process. During the last 2 years, I learned a lot more data collecting ideas that would have been helpful. it was a success anyway :)