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Freelancer Web/Digital Analytics

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  • W9 3AA London
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  • fr  |  en  |  es
  • 04.05.2022
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Kurzvorstellung

I am an Analytics professional with experience in various industries and client/agency side. I have now specialised in Web/Digital Analytics.

Qualifikationen

  • Adobe Analytics
  • Amazon Web Services (AWS)
  • Google Analytics
  • Insights
  • microsoft Excel
  • Microsoft Power BI
  • Project Management
  • SQL
  • Tableau
  • Web Analyse (allg.)

Projekt‐ & Berufserfahrung

Senior Digital Analyst
Nectar 360 (Sainsbury's), London
12/2019 – 6/2020 (7 Monate)
Medienbranche
Tätigkeitszeitraum

12/2019 – 6/2020

Tätigkeitsbeschreibung

Provide insights/measurement of Digital Campaigns to major FMCG clients across multiple channels

Digital marketing campaigns measurement/insights/recommendations
Facebook, Snapchat, GDN, SKY TV, Spotify marketing channels
Delivered conversion and sales uplift reports to the client
Working across agencies to provide key transactional data (Nectar base)
Set AWS S3 stages to automate data feed
Built and tested (UAT) measurement scripts (SQL and Snowflake) into new SKY environment (Sky TV targeting) 
Built sales uplift extrapolation model based on loyalty and demographics

Eingesetzte Qualifikationen

Reporting, SQL, Amazon Web Services (AWS), Online Marketing (allg.), Technisches Testing

Ausbildung

Master Degree
Business Administration
2012
Caen, France

Über mich

A confident and ambitious freelancer with 8 years’ experience as analytics professional (Digital/Web, Commercial and Financial) offering project management, business strategy and funnel optimisation expertise looking for a new challenge. Equipped with excellent relationship building, client facing, communication, analytical and organisational skills. Freelance in web analytics insights and conversion optimisation (GTB, JustGiving). Successfully collaborated with Mason & Sons (early stage ecommerce Start-up) to build financial projections and analyse customer base/sales trends. Conducted a European IBM Cognos system implementation project as Project Manager for Pitney Bowes.

Weitere Kenntnisse

Excellent organizational and analytical skills, very good client facing and impersonal skills. Competent in meeting company targets with minimal supervision, adapting to different situations and working in a multicultural environment. Proficient in other additional related work roles including IT skills: Adobe Analytics, Similar Web, AWS, Google Ads, Hotjar, SQL, Dynatrace, Google Analytics, Excel, Shopify, Spring Bot, PowerPoint, Xero, Tableau, Power BI, QlikView.

Persönliche Daten

Sprache
  • Englisch (Fließend)
  • Französisch (Muttersprache)
  • Spanisch (Grundkenntnisse)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
Home-Office
unbedingt
Profilaufrufe
1212
Alter
38
Berufserfahrung
12 Jahre und 7 Monate (seit 09/2011)
Projektleitung
2 Jahre

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