freiberufler Marketing & Strategie Beratung, online & offline / Projektmanagement auf freelance.de

Marketing & Strategie Beratung, online & offline / Projektmanagement

offline
  • auf Anfrage
  • 10719 Charlottenburg-Wilmersdorf
  • auf Anfrage
  • de  |  en
  • 30.07.2020

Kurzvorstellung

+15 Jahre Erfahrung im Marketing und integrierte Kampagnenplanung und Exekution, CRM und Prokektleitung. Langjährige Erfahrung im B2B Marketing für den Technologie Sektor.

Ich biete

  • Auslandswerbung
  • Business-to-business (B2B)
  • Business-to-Consumer (B2C)
  • Dialogmarketing
  • Direkt Marketing
  • E-Mail Marketing
  • Integrierte Kommunikation
  • Kommunikationsberatung
  • Markenmanagement
  • Online Marketing (allg.)

Projekt‐ & Berufserfahrung

Regional Business Director (Festanstellung)
Kundenname anonymisiert, Berlin
8/2019 – 5/2020 (10 Monate)
Automobilindustrie
Tätigkeitszeitraum

8/2019 – 5/2020

Tätigkeitsbeschreibung

• Responsible for the delivery of all digital transformation workstreams and model launches to enable excellence of execution in market (digital operations and brand building).
• Optimization of Region Overseas operations model which integrates all key processes, partners & 21 markets to efficiently run the integrated model
• Orchestration of digital transformation SME teams for Daimler (Sales Force Marketing Cloud, DMP & campaign content) to develop and rollout CRM customer journeys and website use cases to enable Daimler to collect quality leads through online channels and establish ongoing prospect communication.

Eingesetzte Qualifikationen

Mehrprojektmanagement, Projektleitung / Teamleitung, Kommunikationsberatung, Kommunikationsstrategie, Marktkommunikation, Online Marketing (allg.), CRM (Customer Relationship Management)

Projektmanagement, Consulting
Kundenname anonymisiert, Hamburg
6/2019 – 8/2020 (1 Jahr, 3 Monate)
Life Sciences
Tätigkeitszeitraum

6/2019 – 8/2020

Tätigkeitsbeschreibung

Projektmanagement print and online material for healthcare companies

Eingesetzte Qualifikationen

Mehrprojektmanagement, Kommunikationsstrategie, Online Marketing (allg.), Print Marketing

Regional Client Services Director (Festanstellung)
Kundenname anonymisiert, Bangkok
9/2014 – 12/2018 (4 Jahre, 4 Monate)
Automobilindustrie
Tätigkeitszeitraum

9/2014 – 12/2018

Tätigkeitsbeschreibung

• Strategic marketing planning and campaign development support for Ford ASEAN markets that helped to achieve an increase of market share in Thailand from 1.4% to 6.7% and turn-around market share in Vietnam at 9% with existing product stock.
• Successful set up of an integrated agency team and production hub for Ford ASEAN: selection of candidates, defining internal and external processes, continuous improvements resulted in a stable agency team and an increase of client satisfaction score from 3.2 to 4.5 out of 5.
• Developing the ASEAN CRM practice, defining standardized CRM processes for data collection and qualification in the local markets. Recognized as one of the top 3 agency achievements in 2017 by the Ford business.
• Part of the regional task force to implement Adobe Marketing Cloud in the ASEAN markets: definition business requirements and segments in collaboration with media SMEs
• Responsible for managing and developing the 11 account management team members including evaluation, goal setting, and daily support with new tasks or difficult project situations.

Eingesetzte Qualifikationen

Integrierte Kommunikation, Kommunikationsstrategie, Dialogmarketing, Klassisches Marketing, Marketing (allg.), Online Marketing (allg.), Strategisches Marketing

Regional Client Services Director (Festanstellung)
Microsoft, Singapur
7/2011 – 8/2014 (3 Jahre, 2 Monate)
Software
Tätigkeitszeitraum

7/2011 – 8/2014

Tätigkeitsbeschreibung

• Set up of the regional agency team to support the Microsoft business in Asia Pacific, developing B2B and B2C campaigns for 9 markets in cooperation with Microsoft APAC and local client and agency teams for Microsoft Enterprise and SMB solutions
• Leading the central hub for localization and production of global advertising campaigns and Xbox communication.
• Led the successful launch of Windows 10, launching through-the-line simultaneously in 9 markets within 6 weeks.
• Provided strategic support of the local market agency teams in developing local B2B campaigns.

Eingesetzte Qualifikationen

Business-to-business (B2B), Dialogmarketing, E-Mail Marketing, Marketing (allg.), Online Marketing (allg.)

Ausbildung

Kommunikationswissenschaft, Politik und Kunstwissenschaft
(Magister)
Jahr: 1996
Ort: Essen

Qualifikationen

• Strategically minded leader and problem-solver for brand communications, using data, consumer, and market insights to develop integrated, digital, through-the-line, and through-the-funnel communications and programs.
• Significant international experience in building high performance teams and client/agency processes with cultural sensitivity.
• Market experience: Germany, France, USA, China, Korea, Singapore, EMEA, APAC.
• Management of complex cross-market and matrix organizations including creative development, and marketing campaign launches across all platforms, digital, and analogue channels.

Über mich

“+15 years of international experience in integrated, through-the-line marketing for global brands with focus on technology and automotive. “

cross-silo thinker – results oriented – analytical – digital

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
  • Vereinigte Staaten von Amerika
Profilaufrufe
1140
Alter
55
Berufserfahrung
20 Jahre und 11 Monate (seit 01/2001)
Projektleitung
15 Jahre

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