Projekt‐ & Berufserfahrung
8/2019 – 5/2020Tätigkeitsbeschreibung
• Responsible for the delivery of all digital transformation workstreams and model launches to enable excellence of execution in market (digital operations and brand building).
• Optimization of Region Overseas operations model which integrates all key processes, partners & 21 markets to efficiently run the integrated model
• Orchestration of digital transformation SME teams for Daimler (Sales Force Marketing Cloud, DMP & campaign content) to develop and rollout CRM customer journeys and website use cases to enable Daimler to collect quality leads through online channels and establish ongoing prospect communication.
Mehrprojektmanagement, Projektleitung / Teamleitung, Kommunikationsberatung, Kommunikationsstrategie, Marktkommunikation, Online Marketing (allg.), CRM (Customer Relationship Management)
6/2019 – 8/2020Tätigkeitsbeschreibung
Projektmanagement print and online material for healthcare companiesEingesetzte Qualifikationen
Mehrprojektmanagement, Kommunikationsstrategie, Online Marketing (allg.), Print Marketing
9/2014 – 12/2018Tätigkeitsbeschreibung
• Strategic marketing planning and campaign development support for Ford ASEAN markets that helped to achieve an increase of market share in Thailand from 1.4% to 6.7% and turn-around market share in Vietnam at 9% with existing product stock.
• Successful set up of an integrated agency team and production hub for Ford ASEAN: selection of candidates, defining internal and external processes, continuous improvements resulted in a stable agency team and an increase of client satisfaction score from 3.2 to 4.5 out of 5.
• Developing the ASEAN CRM practice, defining standardized CRM processes for data collection and qualification in the local markets. Recognized as one of the top 3 agency achievements in 2017 by the Ford business.
• Part of the regional task force to implement Adobe Marketing Cloud in the ASEAN markets: definition business requirements and segments in collaboration with media SMEs
• Responsible for managing and developing the 11 account management team members including evaluation, goal setting, and daily support with new tasks or difficult project situations.
Integrierte Kommunikation, Kommunikationsstrategie, Dialogmarketing, Klassisches Marketing, Marketing (allg.), Online Marketing (allg.), Strategisches Marketing
7/2011 – 8/2014Tätigkeitsbeschreibung
• Set up of the regional agency team to support the Microsoft business in Asia Pacific, developing B2B and B2C campaigns for 9 markets in cooperation with Microsoft APAC and local client and agency teams for Microsoft Enterprise and SMB solutions
• Leading the central hub for localization and production of global advertising campaigns and Xbox communication.
• Led the successful launch of Windows 10, launching through-the-line simultaneously in 9 markets within 6 weeks.
• Provided strategic support of the local market agency teams in developing local B2B campaigns.
Business-to-business (B2B), Dialogmarketing, E-Mail Marketing, Marketing (allg.), Online Marketing (allg.)
• Significant international experience in building high performance teams and client/agency processes with cultural sensitivity.
• Market experience: Germany, France, USA, China, Korea, Singapore, EMEA, APAC.
• Management of complex cross-market and matrix organizations including creative development, and marketing campaign launches across all platforms, digital, and analogue channels.
cross-silo thinker – results oriented – analytical – digital