freiberufler Marketing manager - Medical Devices auf freelance.de

Marketing manager - Medical Devices

offline
  • 90€/Stunde
  • 2032 Nürensdorf (ZH)
  • auf Anfrage
  • fr  |  en  |  de
  • 31.08.2020

Kurzvorstellung

Analyse, Innovate, Engage & Deliver
Sales & Marketing Professional with a scientific background and over 15 years of strategy, management and business dev experience in Medical Device and Healthcare in 3 different countries in BtoB and BtoC markets

Auszug Referenzen (1)

"Ich empfehle C. für seine sehr effiziente Arbeit in dieser Rolle des Geschäftsinhabers. Sie hat großes Potenzial, ein Geschäft aufzubauen und zu"
Managing Director
Kundenname anonymisiert
Tätigkeitszeitraum

9/2009 – 12/2011

Tätigkeitsbeschreibung

Entrepreneurship experience of children's clothes and accessories business. Company co-founded with 2 partners.

Eingesetzte Qualifikationen

Business Development

Qualifikationen

  • Forschung & Entwicklung (allg.)
  • Marketing (allg.)
  • Marktforschung / -analyse
  • Online Marketing (allg.)
  • Produktmanagement
  • Strategische Unternehmensplanung

Projekt‐ & Berufserfahrung

National marketing manager
Air Liquide Healthcare, Sydney
7/2017 – 4/2019 (1 Jahr, 10 Monate)
Gesundheitswesen
Tätigkeitszeitraum

7/2017 – 4/2019

Tätigkeitsbeschreibung

* Defining the overall marketing long term vision & strategy and implementing marketing plans and programs. Design and deliver online experience to customers and develop new digital revenue streams.
* Focus on patient value chain to drive customer engagement and loyalty and increase brand awareness.
* Lead marketing and clinical educator teams.

Eingesetzte Qualifikationen

Market Access, Marketing (allg.), Online Marketing (allg.), Product-lifecycle-management (PLM)

National Sales and Marketing manager, Homecare
Air Liquide Healthcare, Sydney
3/2012 – 6/2017 (5 Jahre, 4 Monate)
Gesundheitswesen
Tätigkeitszeitraum

3/2012 – 6/2017

Tätigkeitsbeschreibung

* Accountable for long term vision, strategic planning and implementation across marketing team and business ( the Home Healthcare activity focuses on offering services and treatment solutions to patients with chronic respiratory disease)
* Lead annual sales and marketing planning process and report sales performance. Track performance versus KPIs and market trends and identify plans to correct gaps.
* Oversee Request for Tender response, define differentiated value proposition, build financial business model and business case presentation for board.
* Manage product portfolio, accountable for pricing policy, sales incentive scheme, staff training and internal/external communication.
* Coordinate National sponsorship portfolio & events.

Eingesetzte Qualifikationen

Salesforce, Enterprise project management (EPM), Product Owner, Business Development, Kommunikations-Konzepte

Managing Director
Oscar et Charlotte, Sydney
9/2009 – 12/2011 (2 Jahre, 4 Monate)
Handel
Tätigkeitszeitraum

9/2009 – 12/2011

Tätigkeitsbeschreibung

Entrepreneurship experience of children's clothes and accessories business. Company co-founded with 2 partners.

Eingesetzte Qualifikationen

Business Development

Managing Director
Seppic China, Shanghai
1/2006 – 3/2009 (3 Jahre, 3 Monate)
Chemieindustrie
Tätigkeitszeitraum

1/2006 – 3/2009

Tätigkeitsbeschreibung

P&L responsible (20MEuro, 10+ Business Developers).
* Sustainably grow the business and profitability while relaying Air Liquide’s fundamentals and culture within the local organisation.
* Hold annual contract negotiations with key Chinese customers in vaccine business line.
* Start local production facility for vaccine application
* Open in-house Customer Training Center for Asian Cosmetic’s customers.

Eingesetzte Qualifikationen

Management (allg.), Business Development, Unternehmensverkauf

Business development
Schulke une Mayr, Shanghai
1/2005 – 12/2005 (1 Jahr)
Chemieindustrie
Tätigkeitszeitraum

1/2005 – 12/2005

Tätigkeitsbeschreibung

Lead the launch of Hygiene products for medical applications in China as a new business following strategic business plan developed in previous position.

- Registered 5 Hygiene products (medical devices) with SFDA.
- Defined detailed launch strategy.

Eingesetzte Qualifikationen

Marktstrategien umweltgerechte Produkte

Business strategy analyst
Air Liquide, Paris
1/2003 – 12/2004 (2 Jahre)
Life Sciences
Tätigkeitszeitraum

1/2003 – 12/2004

Tätigkeitsbeschreibung

Strategic planning for a new Business Unit (Medical devices and specialty chemicals ). Report directly to the Vice President of Air Liquide Healthcare.

- Creation of Strategic Plan for Hygiene activities and presentation to board
- Participation to 2 due diligences that led to 1 aquisition

Eingesetzte Qualifikationen

Unternehmensstrategie, Marktstrategien umweltgerechte Produkte

Research and Development Engineer
Air Liquide, Paris
2/2000 – 12/2003 (3 Jahre, 11 Monate)
Chemieindustrie
Tätigkeitszeitraum

2/2000 – 12/2003

Tätigkeitsbeschreibung

Product development, project management.

* Accountable for new product development, project’s milestones and budget management.
* Relationship with Sales & Marketing, Manufacturing & Maintenance teams to ensure fulfilment of internal & external customer needs .
* Management of new software implementation

Eingesetzte Qualifikationen

Forschung & Entwicklung (allg.)

Ausbildung

Business analytics
Certificate of Master Degree
2020
Wharton online
Business Administration
MBA
2004
Paris
Physics
PhD
1999
Paris
Physics and Chemistry
Engineer
1996
Paris

Über mich

My objective is to steer strategic marketing through innovation, turning ideas into reality, partnering with a team.

Curious about both science and business, my data driven mind allows me to understand markets’ dynamics and clients' unmet needs to unlock new business potentials.

I have over 18 years of international experience at an executive level in Europe, China, and Australia in strategy, management and business development in the Medical Device and Healthcare industries.

Through my missions in global corporate strategy and local management roles, I have demonstrated the ability to analyse, define, lead and implement innovative and ambitious yet achievable business plans.

Having worked in B2B and B2C markets, across different environments (from research, corporate strategic function to country operational management), I have gained strong leadership skills thanks to my agility and adaptability.

I love mind-reading customers, translating thoughts and feedback into insights. Open minded, I am a team player with recognised listening skills. I enjoy working alongside the technical and business teams. I organize cross-functional work with multidisciplinary teams, share challenges, ideas and solutions. Then I love to carry out the full implementation of the selected strategies to create value and competitive advantage.

I focus on delivering positive ROI & customer experiences while maintaining a strong business ethic.

Weitere Kenntnisse

MY CORE COMPETENCIES & SKILLS:
✔Business (P&L Responsibility - Negotiation - Reporting)
✔Strategic Marketing (Vision & Positioning - Branding - Design of differentiating offer - Planning & Budgeting - Pricing - Products & services launches)
✔Operational Marketing (Multi-channel campaign implementation - Customer insights & data analytics - Sponsorship - Agency relationship management - Advertising - Training)
✔Project management
✔Team Leadership and mentoring (multicultural, local & remote)
✔Ability to communicate, collaborate and influence within cross-functional and in matrix organisations

Persönliche Daten

Sprache
  • Französisch (Muttersprache)
  • Englisch (Fließend)
  • Deutsch (Gut)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
  • Schweiz
Profilaufrufe
1042
Alter
51
Berufserfahrung
27 Jahre und 6 Monate (seit 09/1996)
Projektleitung
10 Jahre

Kontaktdaten

Nur registrierte PREMIUM-Mitglieder von freelance.de können Kontaktdaten einsehen.

Jetzt Mitglied werden