Analytical CRM expert

Passionate about analytical CRM. Have created my own company focused on analytical CRM (ADVVAL), 10 years ago and currently operational.
Obsessed with value creation and being profitable to my employers / clients. Track record of value creation.

• Bestärkendes Lernen
• Big Data
• Business Intelligence and Reporting Tools (BIRT)
• CRM Beratung (allg.)
• Data Mining
• Datawarehouse / DWH
• Datenanalyse
• IBM SPSS Statistics
• Maschinelles Lernen
• Predictive analytics

- Passionate about analytical CRM.
- Track record of value creation of tens of million euros.
- International approach. Have worked on 20+ countries, especially Belgium, Germany and Spain.
- Helicopter view, always keeping the big picture in mind. Innate capacity to focus on what´s most relevant and prioritize efficiently.
- Hands-on and not overlooking the details. Close team supervision and support.
- (external / internal) Client orientation. Always try to put myself on the feet of the client.
- Positive, optimistic personality.
- Never give-up.

- Campaigns financial impact measurement and optimization.
- Overall analytical CRM methodology (Control Groups, statistical significance, …)
- Complex AB testing.
- Statistics knowledge. Acquainted with AI, Propensity and uplift modelling. Have developed own statistical methods.
- Data management (SQL, Excel, SPSS, …).
- Conception and supervision of the development of an end-to-end campaign management system.
- CRM campaigns set-up workflow
- Business casing