freiberufler Digital Marketing expert (Facebook ads, Google ads, MS Bing) auf freelance.de

Digital Marketing expert (Facebook ads, Google ads, MS Bing)

offline
  • 25‐35€/Stunde
  • 60528 Frankfurt am Main
  • Europa
  • en  |  de
  • 11.01.2021

Kurzvorstellung

A digital marketing professional with over 6.5 years of demonstrated experience in performance and brand marketing (programmatic and direct buy). Currently working as the Head of Account Management leading a team of 4 account managers.

Qualifikationen

  • Account management
  • Affiliate Marketing
  • Google Adwords
  • Mediaplanung
  • Online Marketing (allg.)
  • Social Media Marketing

Projekt‐ & Berufserfahrung

Head- Account management (Festanstellung)
InMobi, Bangalore
3/2017 – offen (7 Jahre, 1 Monat)
Medienbranche
Tätigkeitszeitraum

3/2017 – offen

Tätigkeitsbeschreibung

▪ Lead the account management team handling the brand and performance campaigns in South East Asia & ANZ and drive growth. Played a major contribution in growing the market by 120% yoy.
▪ Manage client relationship & expectations and align internal stakeholders to the same.
▪ Work with the sales team with onboarding and growing strategic accounts.
▪ Effectively supervise all delivery related aspects (e.g. campaign delivery and performance, supply coordination, creative coordination, quality assurance, finance) to ensure campaigns go live on time and deliver as per clients' requirements. A team of 4 Account Managers report to me.
▪ Device strategy and develop media plans for the clients
▪ Responsible for up-selling and cross-selling the existing accounts and ensure customer success.
▪ Facilitate the use of various products/tools available by giving proper guidance to the team.
▪ Manage advertiser growth and user life-cycle: strategy, planning and execution

Eingesetzte Qualifikationen

Affiliate Marketing, Online Marketing (allg.), Social Media Marketing

Account Manager - Programmatic (Festanstellung)
Applift, Bangalore
8/2016 – 2/2017 (7 Monate)
Medienbranche
Tätigkeitszeitraum

8/2016 – 2/2017

Tätigkeitsbeschreibung

▪ Present the company products to the Ad networks, DSPs, SSPs and work directly with them to build relationships.
▪ Managing Premium Mobile RTB Accounts and delivering efficient client side technology solutions focused on Programmatic Mobile Advertising
▪ Optimize, track and analyse campaign performance, and develop proposals for the clients
▪ Collaborate with multiple departments including Ad Network Sales, Supply, Ad Operations, Accounting, Engineering and Product Management

Eingesetzte Qualifikationen

Affiliate Marketing, Online Marketing (allg.)

Ausbildung

Finance and Marketing
MBA
2014
India
Chemical, Computer Science, Data analysis, Statistics
Bachelor of engineering
2011
India

Über mich

A digital marketing professional with 6.5 years of demonstrated experience in performance and brand marketing (programmatic and direct buy). I have worked for clients like Amazon, P&G, Nestle, Unilever, Pepsi, Coca Cola, Mercedes, eBay, Ikea, Danone, Nike, Machine Zone, Samsung, Singapore Airlines, MasterCard, Malaysia Airlines, Netflix, Singapore Government, Uber etc. to name a few and most of the global ad agencies like GroupM, IPG, Publicis groupe, Havas Media.

I have a good understanding and hands on experience working with:
a) Social media and search platforms like Google (Search, Display & YouTube), Facebook,
Instagram, Twitter & Microsoft Bing
b) Ad serving platforms such as DCM, Sizmek, Celtra, Atlas etc.
c) Mobile tracking and attribution partners like AppsFlyer, Kochava, Firebase, Branch
d) Demands side platforms like The Trade desk, DV360, Mediamath etc.
e) Viewability measurement platforms like MOAT, Integral Ad Science, Double Verify
f) VAST video, Javascript / iFrame tags, Image banners and HTML
g) Nielsen Digital Ad Ratings platform for Audience measurement and ad effectiveness

I am currently working as the Head of Account management and below is the summary of my role:
a) Lead the account management team handling the brand and performance campaigns in APAC market and drive growth. Played a major contribution in growing the market by 120% yoy.
b) Manage client relationship & expectations and align internal stakeholders to the same.
c) Work with the sales team with onboarding and growing strategic accounts.
d) Effectively supervise all delivery related aspects (e.g. campaign delivery and performance, supply coordination, creative coordination, quality assurance, finance) to ensure campaigns go live on time and deliver as per clients' requirements. A team of 4 Account Managers report to me.
e) Device strategy and develop media plans for the clients
f) Responsible for up-selling and cross-selling the existing accounts and ensure customer success.
g) Facilitate the use of various products/tools available by giving proper guidance to the team.
h) Manage advertiser growth and user life-cycle: strategy, planning and execution.

Weitere Kenntnisse

AREAS OF EXPERTISE-
Digital Marketing
Mobile Marketing
Campaign management
SEM
Performance Marketing
Search Engine Optimization
Programmatic advertising
PPC advertising
Media Buying
Social Media Marketing
Google Analytics
Google Ads
Google Tag manager
Facebook ads
Instagram ads
Twitter ads
Customer success
App Remarketing
MS SQL, MS Office
Strategic Sales
Ad operations / ad serving / reporting

Persönliche Daten

Sprache
  • Englisch (Muttersprache)
  • Deutsch (Grundkenntnisse)
Reisebereitschaft
Europa
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
2025
Alter
34
Berufserfahrung
9 Jahre und 11 Monate (seit 04/2014)
Projektleitung
3 Jahre

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