freiberufler International Growth Marketing Consultant auf freelance.de

International Growth Marketing Consultant

offline
  • 110€/Stunde
  • 2340 Mödling
  • Weltweit
  • de  |  en
  • 09.12.2022

Kurzvorstellung

A proactive, data-driven and entrepreneurial growth marketing consultant. Client list includes: Shure Microphones, Finetunes - Digital Music Distributer, Deutsche Telekom, Scout24, Spalding, Russell, Fruit of the Loom, OKI, easybank, BAWAG Group.

Qualifikationen

  • Business Model Innovation
  • Business Plan
  • eBusiness-Strategie
  • Klassisches Marketing
  • Online Marketing (allg.)
  • Strategisches Marketing

Projekt‐ & Berufserfahrung

Head of Advertising Efficiency & Planning
BAWAG Group AG, Wien, Wien
4/2019 – 8/2022 (3 Jahre, 5 Monate)
Banken
Tätigkeitszeitraum

4/2019 – 8/2022

Tätigkeitsbeschreibung

Increased total loan volume of company with new customers by +32% while decreasing acquisition costs by -18% through deep integration of data and usage of artificial intelligence driven tools.

• Managing and allocating the acquisition budget of over €3M per annum
• Leadership, development and mentoring of the customer acquisition team of three senior associates
• Responsibility and control of all digital acquisition channels such as SEA (Google, Bing), SEO,
cooperation with affiliates (FinanceAds, durchblicker, awin), retargeting, social media (facebook, instagram, snapchat, pinterest & tiktok), native ads (outbrain) and programmatic display (Adform, GDN)
• Responsibility and control of all traditional acquisition channels such as out of home advertising (large format advertising, city lights, DOOH & print), radio, transport media (busses, trams & bicycle caps), events & festivals (Börsianer festival 2019) and guerrilla marketing tactics (streetbranding, dooh projection)
• Managing strategic cooperation between easybank & Royal Dutch Shell (Tankbonus & integrated cash management)
• Leading the web analytics activities for BAWAG PSK, easybank and Paylife (Adobe Analytics, Adobe Launch & Adobe Target)

Eingesetzte Qualifikationen

Adobe Analytics, Affiliate Marketing, Google Adwords, Google Analytics, Klassisches Marketing, Online Marketing (allg.), Projektleitung / Teamleitung (IT), Social Media Marketing, Strategisches Marketing

Digital Marketing Manager
Scout24 AG, Wien
5/2017 – 3/2019 (1 Jahr, 11 Monate)
Wohnungswirtschaft
Tätigkeitszeitraum

5/2017 – 3/2019

Tätigkeitsbeschreibung

• Responsibility and control of all online marketing channels in Austria such as SEA (Google, Bing), SEO, cooperation with meta search engines & affiliates, retargeting (Criteo), native advertising (Outbrain), social media, display and programmatic (Adform, DoubleClick)
• Responsible for growing both apps, iOS and Android via paid channels, ASO and public relations
• Development, planning and implementation of digital marketing campaigns in Austria (brand and product marketing)
• Annual planning, allocation and management of the digital marketing budget (>€2M) in Austria
• Main contact for internal and external service providers for the production of advertising media for digital channels in Austria
• Leadership and coaching of a working student and steering a team of five senior online marketing specialists in Berlin, Germany

Eingesetzte Qualifikationen

Affiliate Marketing, Marketing (allg.), Online Marketing (allg.), Operatives Marketing, Social Media Marketing, Strategisches Marketing

Digital Marketing Professional EMEA
OKI Europe Ltd., London, London
8/2015 – 4/2017 (1 Jahr, 9 Monate)
High-Tech- und Elektroindustrie
Tätigkeitszeitraum

8/2015 – 4/2017

Tätigkeitsbeschreibung

Successful project lead of a high scale web infrastructure rollout (incl. machine learning application) of OKI Group across more than 30 countries of the EMEA region.

• Project led a global website rollout to more than 30 countries in the EMEA region in close coordination with the global OKI headquarters in Japan and the regional sales and marketing teams, which led to the generation of over 10,000 monthly prospective buyers for the printer business
• Establishment of a central web-team of four international experts in the field of digital marketing (structuring, definition of required competencies, recruitment, management)
• Lead a team of 10 Persons in Mumbai, India to support rollout activities and daily website management
• Main contact for digital agencies to realize various projects and tasks in the field of new web content
creation, SEO, Google Adwords and e-commerce
• Serving as main contact person and advisor to regional marketing teams for digital related projects (HQ Japan, EMEA & Americas)

Eingesetzte Qualifikationen

Marketing (allg.), Online Marketing (allg.), Projektmanagement (IT), Strategisches Marketing

Brand Manager EMEA Russell & Spalding brands
Fruit of the Loom International Ltd., Glasgow, Glasgow
6/2013 – 7/2015 (2 Jahre, 2 Monate)
Textilindustrie
Tätigkeitszeitraum

6/2013 – 7/2015

Tätigkeitsbeschreibung

Significant sales increase of over 10% with the Russell and Spalding brands in Eastern Europe & G-S-A by developing and executing regional marketing strategies.

• Develop and implement a marketing strategy as well as the annual campaign planning for specific groups of countries (Eastern Europe, G-S-A) in order to ensure the best possible use of the marketing mix
• Project management of European digital marketing activities (new website, e-mail marketing, social media)
• Develop and implement marketing activities and campaigns for and in collaboration with retailers and distributors to ensure the optimal utilization of allocated cooperation budgets
• Planning, negotiation and implementation of pan-European PR and advertising (UK, Germany, France, Italy, Spain, Poland)
• Participation in the planning, development and production of brand catalogs, brochures and other printing material
• Development and implementation of local CRM structures and activities to ensure efficient communication with retailers and key stakeholders, in particular distributors
• Responsible for setting up trade fair stands and roadshows at various European locations

Eingesetzte Qualifikationen

Handelsmarketing, Indirekter Vertrieb, Markteintrittsstrategien, Markterschließung Import und Export, Marktpotenzialanalyse

Senior Digital Marketing Specialist EMEA
Shure Europe GmbH, Stuttgart Area, Stuttgart
2/2011 – 6/2013 (2 Jahre, 5 Monate)
Original Equipment Manufacturer (Audio)
Tätigkeitszeitraum

2/2011 – 6/2013

Tätigkeitsbeschreibung

Generated significant growth with headphone sales of >20% by designing and implementing a digital marketing campaign in over 20 international markets.

• Managing digital marketing budget, managerial responsibility for a team of four associates and key advisors to the regional marketing teams
• Develop, plan and implement the digital marketing strategy for Shure in EMEA (web infrastructure, e- commerce, social media, online marketing) in close coordination with local markets
• Project lead of several international campaigns to strengthen the digital brand identity and customer acquisition (Drum Mastery, Remix Competition) for the EMEA region
• Accountability for digital marketing strategy adoption in the EMEA region
• Forging relationships with third parties for cooperative marketing (SoundCloud, Universal, Pearl)
• Key contact for national and international agencies
• Serving as a main contact person and advisor to the regional marketing teams (Americas, EMEA &
Asia-Pacific) and distribution partners in over 50 countries

Eingesetzte Qualifikationen

Content Marketing, eBusiness-Strategie, Klassisches Marketing, Online Marketing (allg.), Unternehmensstrategie

Ausbildung

Management & Entrepreneurship
Master of Arts
2012
University of California Berkeley

Über mich

Abwanderung verringern:
Binden Sie ihre Kunden durch Begeisterung und Marketing Automation. Wir machen ihre Kunden zu Fans.

Empfehlung erhöhen:
Egal ob Mundpropaganda oder als Nebeneffekt der Produktnutzung. Wir generieren für Sie Kunden durch die Handlungen bestehender Kunden.

Wachstum beschleunigen:
Durch A/B Testing oder Machine Learning. Wir sorgen für die Reduktion ihrer Akquisitionskosten und damit für sehr schnelles und nachhaltiges Wachstum.

Weitere Kenntnisse

Strategie- und Wachstumsberatung vom Profi für Start-ups und KMUs. Ganz gleich, ob quantitatives oder qualitatives Wachstum, wir finden für Sie die richtigen Kanäle und Wachstumstreiber. Lassen Sie sich von uns beraten und sparen Sie mit unserer Hilfe bares Geld.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
1013
Alter
41
Berufserfahrung
14 Jahre und 5 Monate (seit 10/2009)
Projektleitung
10 Jahre

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