freiberufler Senior Projekt- und Marketing Manager auf freelance.de

Senior Projekt- und Marketing Manager

offline
  • auf Anfrage
  • 80469 München
  • Weltweit
  • de  |  en
  • 25.01.2021

Kurzvorstellung

- Projektmanagement
- Strategisches Marketing (Positionierung, Entwicklung von Marketing-Konzepten und
Umsetzung)
- Go-to-market Planung und Umsetzung
- Konzeption, Planung und Umsetzung von Marketing-Kampagnen

Qualifikationen

  • Business Development
  • Go-To-Market Planung und Umsetzung
  • Kommunikationsstrategie
  • Online Marketing (allg.)
  • Partner relationship management (PRM)
  • Produktmanagement
  • Projektdurchführung
  • Projektleitung / Teamleitung
  • Projektmanagement
  • Projektmanagement - Kommunikation
  • Strategisches Marketing

Projekt‐ & Berufserfahrung

Senior Manager Strategic Projects (Festanstellung)
XING Events GmbH, München
3/2018 – offen (6 Jahre, 1 Monat)
IT & Entwicklung
Tätigkeitszeitraum

3/2018 – offen

Tätigkeitsbeschreibung

Responsible in new business unit XING Local to (re-)launch and grow products XING Groups and XING Puls Events:
• Led interdisciplinary team (Marketing, Product, Sales, UX) along the entire value
chain, reporting at management level
• Conducted market studies, incl. user interviews, trend and competitor analysis
• Developed product action plans for product team
• Defined product positioning and go-to-market strategies incl. rollout and
communication plans
• Conceptualized and planned online marketing campaigns on XING and external
channels e.g. Facebook, YouTube incl. conception of campaign-assets, agency
management, success monitoring
• Continuously optimized products after launch based on systematic performance
tracking (qualitative and KPI based) and sophisticated testing and validation
methods (e.g. impact modeling)

End-to-end responsibility for the development and execution of strategic
partnerships e.g. WeWork, Design Offices, B2Run, 12min.me for XING Local
• Identified and sourced partnership opportunities
• Researched partners, identified key players and generated interest
• Negotiated, finalized, implemented and executed various partner projects e.g.
events
• Forecast, measured, and reported the results
• Maintained relationships with current partners and offer new ways to grow

Eingesetzte Qualifikationen

Business Development, Partner relationship management (PRM), Produktmanagement, Projektleitung / Teamleitung, Strategisches Marketing

Manager Business Development (Festanstellung)
XING Marketing Solutions GmbH, Hamburg
10/2016 – 2/2018 (1 Jahr, 5 Monate)
Marketing & Werbung
Tätigkeitszeitraum

10/2016 – 2/2018

Tätigkeitsbeschreibung

Responsible for the conception, launch and growth of a new ad type Sponsored Video:
• Led interdisciplinary team (Product, Marketing, Sales) from the idea to
marketability
• Enabled building up video infrastructure with external partners
• Product- and project management along the entire value chain incl. definition of
product features, pricing, developed sales pitch and marketing material,
onboarding sales team
• Implemented first video campaigns together with customers

Contributed in several strategic projects e.g. positioning of the business unit, roadmap planning

Acquired partners for existing products, as well as for new product ideas e.g. Secret Escapes, Burda Forward

Reporting at management and board level

Eingesetzte Qualifikationen

Auswahl Vertretern / Kooperationspartnern, Business Development, Online Marketing (allg.), Projektmanagement, Social Media Marketing, Strategisches Marketing, Vertrieb (allg.)

Ausbildung

Management & Entrepreneurship - Schwerpunkt Marketing
Master of Arts
2016
Lüneburg
Medien- und Kommunikationsmanagement
Bachelor of Arts
2013
München
Medienkauffrau Digital & Print
Ausbildung
2010
München

Über mich

I have been working as a permanent employee at XING since 2016. Since 2018, I have been working in Business Development as part of a new strategic initiative XING Local. I have been involved in the development of Local from the very beginning, managed a wide range of projects and worked as interface to various teams (Marketing, Sales, Product, UI/UX, Research). As part of Local, new products were launched. I was involved in all phases of product development but especially responsible for the launch and growth phase of these products. My tasks included the definition of the internal and external positioning and communication, the planning, conception and implementation of campaigns as well as the optimization of the launched products with regard to their performance and usability based on in-depth analyses.
Another area of responsibility is the development of strategic partnerships, which includes initiation, negotiation as well as support. Particularly noteworthy is the independent management of a large-scale sponsorship project to establish the Local initiative in 17 cities. I developed the concept for online and offline activation and designed and implemented extensive branding, onsite and online measures together with agencies.

Before I started to work for Local I worked as Manager Business Development at XING Marketing Solutions. Based on continuous market and competition analyses, live tests and user feedback, I created and evaluated new business models, actively participated in the further development of existing products and supported the management in strategic projects. In addition, I was responsible for the new product Sponsored Video. For this I took over the project management and the product management from the idea to the market maturity. This included the potential analysis, concept and strategy development, feature definition and technical implementation. After the product launch, I also took over the campaign management and performance optimization and was able to improve my social media skills.

Before joining XING, I worked at Luxussachen.com (an on- and offline provider of vintage luxury items) while studying for my Master's degree (Management & Entrepreneurship). During this time I gained practical experience in the areas of e-commerce and digital marketing. My activities here included in particular the support of the social media channels and the blog as well as the conception, planning and implementation of various communication measures and marketing activities. I also took care of the online store and created a concept for the upcoming online shop relaunch.

Before my studies, I was a trainee at Hubert Burda Media and got first insights into product marketing, digital product management as well as advertising and online marketing.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
1344
Alter
35
Berufserfahrung
7 Jahre und 6 Monate (seit 09/2016)

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