Marketing Consultant

4/2018 – 1/2020

Crowdfunding Platform for professional real estate finance. B2B & B2C marketing. Development of scalable Performance Marketing, Marketing Controlling, Branding, Website Optimization, BI, Analytics, CRM and a Call Center supporting customer acquisition & retention.

Marketing (allg.)

10/2016 – 3/2018

MD for Elbsurfer GmbH, marketing agency with Tipp24 (today Lotto24) as main customer. Heading up Brand, Customer Acquisition, Internationalization and CRM with a team of 20-25 employees.

Marketing (allg.)

12/2013 – 5/2016

Worked from InnoGames for 7 years - starting in 2009 with 30 colleagues, ending in 2016 with >400 colleagues and a successful exit. Heading up a growing team of 5-30 employees in Marketing focusing on Strategic Partnerships, SEA, Display Ads, Affiliates, SEO, Social Media, CRM, Conversion Optimization, TV, Analytics and Marketing-Controlling.

Key Achievements / Skills Acquired:
- Setup and management of international marketing campaigns generating >100mio registered players in >30 languages and in >50 countries
- Supported stable company growth over 7 years (YOY >20% growth in revenues on avg.) with profitable marketing campaigns and positive EBITDA’s in every year

Marketing (allg.)