Marketing Specialist
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- 0 Referenzen
- auf Anfrage
- 80999 München
- Nähe des Wohnortes
- ru | en | de
- 20.07.2021
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
3/2021 – 6/2021
Tätigkeitsbeschreibung
- Articles and posts and community management
- Event communication
- Conduction of "lessons learned"
- Conclusions & findings
- Derivation of strategic and operational advices
Content Marketing, Projektmanagement
4/2018 – 12/2018
Tätigkeitsbeschreibung
• SEO checks
• Communication with customers
• WordPress CMS management & administration
• Link building and link marketing
• SEO competition analysis
• Assistance to the owner
Online Marketing (allg.)
5/2017 – 3/2018
Tätigkeitsbeschreibung
• Budget control and planning, reporting in Excel
• Contract auditing, invoice control
• Project responsibility in the field of marketing for the opening of a new branch office
• Responsibility for a website relaunch, coordination of internal and external resources (advertising agencies, designers)
• Development of outdoor & indoor print advertising campaigns (coordination, control, placement)
• Social media channels maintanance
• Marketing competition monitoring online & offline, reporting and activity plan creation
Event Marketing / Event management, Marketing (allg.), Projektmanagement
3/2015 – 10/2016
Tätigkeitsbeschreibung
• Budgeting and controlling
• Event marketing, responsibility for event organisation, VIP support
• Organizational and technical support of events
• Optimization of the advertising budget
• Coordination of external service providers (design studios, printers, advertising agencies)
• Centralization of marketing activities
• Branding and brand management (development of a new corporate identity, coordination and implementation)
• Support of a website relaunch
• Development of seasonal advertising campaigns (concept, visual support, advertising pages, effectiveness evaluation)
• Competitive analysis (monitoring, competitive intelligence)
• Web analytics
• CMS page administration in Joomla
• Social media support
Event Marketing / Event management, Marketing (allg.)
10/2011 – 12/2014
Tätigkeitsbeschreibung
• Support of product lines (approx. 800 nomenclatures, total portfolio of the publishing house approx. 3000 nomenclatures)
• Portfolio optimization, market launch of new products
• Conception and coordination of advertising products (brochures, catalogues)
• Product management (preparation of product, development of strategies, portfolio optimisation, pricing policy, analysis of competitors)
• Product promotion (strategy development, budgeting, creation of advertising products)
• Analytics / market research (preparation of situation analyses, formulation of specifications for market research)
• Sales analyses within the framework of month/quarter/year
• Project: Development of the "Regional Business Plan“
• Development of product and trade database
• Sales analysis (regions, sales channels, product types)
• Reporting of turnover and product balances by product category
Analyse der Markt- / Wettbewerbsposition, Marketing (allg.)
11/2010 – 9/2011
Tätigkeitsbeschreibung
• Conclusion of project implementation agreements with representatives of government authorities
• Organisation, monitoring and evaluation of the working group
• Organization and execution of negotiations, training courses, seminars, roundtables
Enterprise project management (EPM)
Ausbildung
Moscow, Russia
Vilnius, Lithuania
Über mich
- The ability to establish contact with people, negotiate, and speak competently;
- Arrangement, responsibility, tactfulness;
- Purposefulness;
- Ability to work in multitasking mode.
Weitere Kenntnisse
- Work in brand management (developing a new corporate identity, coordination, implementation);
- Work with product portfolio (portfolio optimization, bringing new products to market);
- Searching and cooperation with contractors (designers, media, SMM, outdoor advertising, production);
- Development and implementation of events (educational and entertaining character);
- Organizational and technical support (logistics, light, sound, transfer, accommodation). Work with VIP-guests;
- Market monitoring, competitors' activity analysis;
- Carrying out sales analysis in a month/quarter/year perspective;
- Conducting negotiations, achieving results.
Persönliche Daten
- Deutsch (Gut)
- Englisch (Fließend)
- Russisch (Muttersprache)
- Europäische Union
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