Digital Strategy & Transformation Manager

7/2018 – 9/2018

Led producer of an influencer marketing campaign - pre-production,
stakeholder/client management, producer on the ground in Sydney, Australia

Account management, Marketing (allg.), Produktions- / Aufnahmeleitung

9/2017 – 7/2018

An award-winning creative agency behind some of the world’s most innovative travel marketing. Working with leading tourism boards around the world at city, state, and national level, as well as international brands, we redefined storytelling and content production within the travel industry.

Experiences:
- Managed multiple international client accounts from Marriot Rewards, SPG - The Luxury Collection Peru and Thailand, Visit California to Travel Alberta - operational support, implementation of new strategies to grow social media audience and refine creative content strategy
- Led creative content production from concept to distribution while continuously evaluating delivery timeline, costs, risks, legal requirements, and creative
- Managed clients social media channel, developed and executed social media strategy based on the brand playbook and local requirements to increase brand awareness
- Managed creator/influencer relationships throughout different initiatives, including the organisation and facilitation of different events and international trips
- Coordinated media operations to funnel approved business opportunities - conception, strategy, execution, and implementation
- Collaborated with cross-functional teams to integrate new technology offerings into our offering - ML analytics/ prediction technology to optimise audience engagement
- Monitored and reported campaign performance, analysed overall account KPI`s and optimised based on digital content strategy, generating up to 5 million views
- Implemented and optimised internal/external operational processes across the organisation to increase efficiency and transparency across the different teams

Account management, Content Marketing, Social Media Marketing

5/2017 – 8/2017

- Conducted market research to identify new market trends and benchmark competitors to identify new business opportunity's and strategies to provide analysis supporting management in decision-making

- Managed client relationships through effective communication, continuous coordination and problem-solving

- Managed international client sponsored Influencer events (conception, itinerary and logistics planning/booking, influencer management, budgeting, expenses tracking, schedule management, asset management)

- Developed an online customer acquisition marketing campaign, optimizing SEO/SEM, Facebook Ads, and Google Analytics

Account management, Social Media Marketing, Social Media Redaktion

2/2015 – 7/2015

- Create briefs and supervised drawing and lithography process for various print campaigns

- Developed and maintained image databases to streamline the process of accessing marketing materials for clients and staff

- Assisted senior management in research and development of new service offers, price lists as well as the creation of presentations to pitch and acquire new clients

- Conducted and analyzed relevant market research to identify potential marketing channels for various tour operators in the cruise industry

- Created editorial texts, fact sheets, and shot lists for different productions

- Assisted producer throughout all stages of production, including management of location scouting

Account management, Content Management, Mediengestaltung