UI Designer | Senior Art Director

11/2020 – 11/2020

Termination because of Covid-19 Lockdown

Art direction, Corporate design

10/2016 – 10/2020

Defining the visual basement and appearance of medneo as professional brand: through defining standards, processes were simplified which saves company and their employees from wasting time and money.

Sample:
1) With access to letters and presentation templates, employees complete their work faster and retain the brand guidelines

2) Signages of diagnostic centers can be planned and commissioned by anyone, as it is based on modular design system

3) Patients recognize the medical staff based on corporate fashion and therefore experience a professional examination environment

Art direction, Corporate design

9/2014 – 9/2016

· Working with international clients (Triumph, Gore, Sandoz)

· The redesign underlines the visual consistency of the brands within the Gore Fabrics Division on all levels while keeping the globally known key assets GORE®-TEX® and GORE®-WINDSTOPPER® in terms of their leading market position at the same time. Therefore the consumer could finally recognize all family members, which benefits from the two popular ones.

Sample:
1) A style guide representing the simplified brand architecture and reduced design elements on all touchpoints enables other agencies, partner etc. to integrate Gore Fabrics brands correctly and strengthen their awareness

2) All brands of Gore Fabrics Division are in line with using created Gore Headline font for headlines and a harmonious color range to individualized each of the brands.

3) Design systems of using same heights for badges that needs to be used from agencies/productioners all over, simplified working with CD and reduced sources of errors and prevents from lacking legibility.

Art direction, Corporate design, Creative direction