freiberufler Marketing Professional auf freelance.de

Marketing Professional

zuletzt online vor 6 Tagen
  • auf Anfrage
  • 63741 Bayern - Aschaffenburg
  • Weltweit
  • de  |  en  |  ar
  • 11.01.2022

Kurzvorstellung

Innovative and accomplished Marketing Professional with a track record in Brand Management. Skilled in Marketing Mix Strategy and Strategic Planning. In-depth knowledge and progressive experience in consumer goods industry.

Auszug Referenzen (2)

"Ich habe Frau M.-D. als sehr kompetente und pflichtbewusste Kollegin kennengelernt (starke Kompetenzen im online Marketing / online Sale)"
Head of Marketing, International Brand Management & Online Sales (Festanstellung)
Peter Schmitz
Tätigkeitszeitraum

2/2021 – 12/2021

Tätigkeitsbeschreibung

• Establishing the Marketing- Brand- and Online-Sales Strategy
• Planning and coordinating 360 Brand- and Marketing campaigns, communication strategies (on- and offline) based on trends, market studies and social listening
• Generating insights through data analysis and positioning brand and products to ensure sustainable growth
• Development of the Portfolio Strategy: Planning and execution of strategic product development inclusive packaging design and product launches
• Responsible for the setup and extension of sales channels (on- and offline) as well as the creation and design of all Marketing and Sales Collateral.
• Design, rollout and optimization of Bioloving Webshop as well as of corporate website
• Development of the Social Media Calendar, creation of target audiences as well as implementing marketing activities online to generate traffic and conversions
• Budget Planning, incl. yearly turnover forecasts
• Cross-functional project management as well as team leadership

Eingesetzte Qualifikationen

Budgetierung, Kommunikation (allg.), Markenmanagement, Marketing- / Vertriebsanalyse, Marketing (allg.), Produktdesign, Social Media Marketing, Strategisches Marketing, Vertrieb (allg.)

"Wir waren mit Frau Müller-Dietrichs Leistungen stets und in jeder Hinsicht höchst zufrieden und sie war uns eine wertvolle Mitarbeiterin."
Brand Manager
Kundenname anonymisiert
Tätigkeitszeitraum

2/2007 – 8/2016

Tätigkeitsbeschreibung

• Successfully managed partners in Qatar and Bahrain and several retail partners with outlets in the UAE. Implemented marketing initiatives including promotions and advertising campaigns. Introduction of new models by planning and implementing integrated product launch campaigns
• Engaged in the event management point of sale and exhibitions, personnel management of promoters as well as training of sales staff. Consulted partners, monitored and purchased stock and placement of POS
• Development of strategic and tactic promotions to increase KPI’s in Trade
• Acquisition and portfolio management of Trade Partners
• Monthly reporting to management and brand (Turnover, Sale-in and Sale-out Forecasts, Marketing Budget)

Eingesetzte Qualifikationen

Einkauf (allg.), Event Marketing / Event management, Markenmanagement, Markenpolitik, Marketing (allg.), Vertrieb (allg.)

Ich biete

  • Adobe Photoshop
  • Event Marketing / Event management
  • Markenmanagement
  • Marketing- / Vertriebsanalyse
  • Marketing (allg.)
  • Microsoft Office 365
  • Pressearbeit
  • Social Media Marketing
  • Verpackungsdesign
  • Vertrieb (allg.)

Projekt‐ & Berufserfahrung

Head of Marketing, International Brand Management & Online Sales (Festanstellung)
Bioloving Germany Biotech GmbH & Co. KG, Heidelberg
2/2021 – 12/2021 (11 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

2/2021 – 12/2021

Tätigkeitsbeschreibung

• Establishing the Marketing- Brand- and Online-Sales Strategy
• Planning and coordinating 360 Brand- and Marketing campaigns, communication strategies (on- and offline) based on trends, market studies and social listening
• Generating insights through data analysis and positioning brand and products to ensure sustainable growth
• Development of the Portfolio Strategy: Planning and execution of strategic product development inclusive packaging design and product launches
• Responsible for the setup and extension of sales channels (on- and offline) as well as the creation and design of all Marketing and Sales Collateral.
• Design, rollout and optimization of Bioloving Webshop as well as of corporate website
• Development of the Social Media Calendar, creation of target audiences as well as implementing marketing activities online to generate traffic and conversions
• Budget Planning, incl. yearly turnover forecasts
• Cross-functional project management as well as team leadership

Eingesetzte Qualifikationen

Budgetierung, Kommunikation (allg.), Markenmanagement, Marketing- / Vertriebsanalyse, Marketing (allg.), Produktdesign, Social Media Marketing, Strategisches Marketing, Vertrieb (allg.)

Co-Founder / CEO
EMS Fitness Factory, Dubai
6/2017 – 4/2020 (2 Jahre, 11 Monate)
Gesundheitswesen
Tätigkeitszeitraum

6/2017 – 4/2020

Tätigkeitsbeschreibung

• Business Setup
• Branding, Price- and Brand Positioning as well as Website Development
• Price and Marketing Strategy as well as competitor analysis
• Personnel Management – Recruitment, training, pay roll including commission calculations
• Client Acquisition – offering services in other gyms, participation in loyalty/rewards programs
• Accounting – Analysis of monthly financial reports (including profit-loss)
• Planning and executing Social Media Calendar, especially Facebook and Instagram
• Development of Marketing Collaterals including corporate assets (video- & photoshoots)
• Planning and execution of activations and event participations

Eingesetzte Qualifikationen

Finanzen (allg.), Marketing (allg.), Social Media Marketing, Train the Trainer, Vertrieb (allg.)

Brand Manager (Festanstellung)
Perfetto Trading Company LLC (NESPRESSO), Dubai
9/2016 – 1/2020 (3 Jahre, 5 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

9/2016 – 1/2020

Tätigkeitsbeschreibung

• Primarily responsible for strategic planning, localization and execution of global marketing campaigns as per the IAP with 360 approach. Aligning and implementing global campaigns, product launches and promotions as well as managing events and exhibitions, maximizing KPI’s
• Analyzing market studies and surveys including Mystery Shopper reports to develop an action plan to increase qualitative as well as quantitative KPIs (Brand Image, Market Share, Brand Consideration, Sales Figures, etc.)
• Establishing and execution of action plans in B2B (Nespresso Professional) in HORECA and Office accounts to strengthen brand image and to boost quantitative KPI’s
• Planning and implementing activations in office complexes, positioning and communicating brand values and supporting in the generation of leads
• Event- and exhibition management in cooperation with brand’s regional office as well as agencies.
• Developing and enhancing marketing collateral (B2C & B2B)
• Managing, controlling and monitoring multi-million yearly marketing budget taking into critical consideration full brand activity calendar with quarterly reporting to the brand. Capitalizing sponsorships and events through extensive negotiation to meet budget constraints
• Enhancement of target-oriented communication strategies referring to CRM data
• Collaborating with brand and agencies to plan and implement ATL and BTL strategies, digital campaigns including Social Media and PR
• Strategic product launches, planning and execution of promotions, customer and PR events
• Increasing profitability at POS through merchandising and promotions
• Animation of Ecommerce Website implementing digital communication strategies to enhance customer journey
• Compiling quarterly business reviews in cooperation with head of departments, including action plans defining KPI’s and developing new initiatives to meet or increase those indicators

Eingesetzte Qualifikationen

Budgetierung, CRM (Customer Relationship Management), Event Marketing / Event management, Markenmanagement, Marketing (allg.), Social Media Marketing

Brand Manager
Coffema International General Trading LLC, Dubai
2/2007 – 8/2016 (9 Jahre, 7 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

2/2007 – 8/2016

Tätigkeitsbeschreibung

• Successfully managed partners in Qatar and Bahrain and several retail partners with outlets in the UAE. Implemented marketing initiatives including promotions and advertising campaigns. Introduction of new models by planning and implementing integrated product launch campaigns
• Engaged in the event management point of sale and exhibitions, personnel management of promoters as well as training of sales staff. Consulted partners, monitored and purchased stock and placement of POS
• Development of strategic and tactic promotions to increase KPI’s in Trade
• Acquisition and portfolio management of Trade Partners
• Monthly reporting to management and brand (Turnover, Sale-in and Sale-out Forecasts, Marketing Budget)

Eingesetzte Qualifikationen

Einkauf (allg.), Event Marketing / Event management, Markenmanagement, Markenpolitik, Marketing (allg.), Vertrieb (allg.)

Ausbildung

Wirtschaftspädagogik mit Schwerpunkt Wirtschaftsinformatik
(Diplom)
Jahr: 2006
Ort: Bamberg

Qualifikationen

Markenmanagement
Projektmanagement
Marketing- und Brandstrategie
Leadership
Change Management
Budgeting
Kampagnenplanung und -durchführung
Event Management
Sprachen (Deutsch - Muttersprache, Englisch - Business Fluent, Französisch & Arabisch Grundkenntnisse)
POS / Visual Merchandising
Social Media Management
Digital Marketing
Kommunikationsstrategien

Über mich

In meinen diversen Positionen im Marketing und Vertrieb habe ich in Deutschland als auch während meines Auslandsaufenthaltes in den VAE Erfahrungen gesammelt und meine Qualifikationen/Skills auf- und ausgebaut. Mein Erfahrungsschatz beinhaltet nicht nur die Kampagnenplanung und -durchführung von A-Z, sondern auch die Budgetierung, digitales Marketing, Kommunikationsstrategien und das Event- und Projektmanagement. Da ich schon im Omni-Channel-Marketing und im Vertrieb gearbeitet habe, würde ich mich eher als 'Generalist' bezeichnen, der Prozesse gut überblickt und Projekte aus holistischer Perspektive betrachtet.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
  • Arabisch (Grundkenntnisse)
  • Französisch (Grundkenntnisse)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
28
Alter
43
Berufserfahrung
14 Jahre und 11 Monate (seit 02/2007)
Projektleitung
14 Jahre

Kontaktdaten

Nur registrierte PREMIUM-Mitglieder von freelance.de können Kontaktdaten einsehen.

Jetzt Mitglied werden