Product, Growth & Marketing Technology

10/2020 – 2/2021

- Leading the performance marketing team to drive all operational marketing efforts across all McMakler entities
- Scaling the online marketing channels in close cooperation with operations while maintaining stable CPA
- Optimizing marketing efforts towards optimum appointment targets for each marketing region
- Driving the deep-funnel optimization of campaigns to increase ROAS

Marketing (allg.), Online Marketing (allg.)

7/2019 – 9/2020

- Clustering free text fields in the CRM through natural language processing for better data analysis
- Developing predictive analytics models with light gradient boosting for operational efficiency projections
- Building and maintaining models for marketing budget allocation and local capacity constraints
- Leading the SEO and content team to redevelop and implement the new content marketing strategy
- Initiating and driving the conversion rate optimization efforts for McMakler in Germany

Datenanalyse, Predictive analytics, SEO / SEM

6/2015 – 8/2018

- Founding the social start-up Feuerwehrbung to help voluntary fire fighters attract new members
- Developing the web application to customize designs and purchase print advertisements
- Taking pictures of firefighters on duty and designing the print templates
- Setting up the operations processes towards automation and outsourcing to minimize costs

Mediendesign, Webdesign

12/2013 – 7/2019

- Founding an agency with focus on web development and youth marketing at the age of 16
- Developing and optimizing websites for small and medium-sized enterprises
- Setting up and executing marketing strategies through content, social and search

Marketing (allg.), Mediendesign, Webdesign