Digital Marketing Manager

5/2019 – 8/2021

As Digital Marketing Manager I use my quantitative and analytical skills to drive the growth of Helios‘ business by taking charge of the management, scaling and steering of the Marketing activities.

Website Management:
• Product owner of global career page
• responsible for the continuous improvement of global career page
• SEO - OnPage Optimization
• Maintain CMS (Typo3)
• Relaunched job description templates

Web Analytics:
• Developed, launched and optimized an HR Analytics Tool (Data Warehouse) to optimize campaigns KPI driven
• Ensure reporting on all relevant website and ATS related KPIs
• responsible for tracking and interface management

Performance Marketing
• Developing a global PPC campaign strategy

As Employer Branding Manager I was responsible for strengthening Helios‘ corporate communication presence across owned & earned channels as well as developing creative content and initiatives that position Helios as an Employer of Choice to attract, engage and hire top talent.

HR Marketing
• Developed, set-up and implemented an internal service center to ensure using the right recruiting channel by our recruiters
• Supported recruiters to build recruiting campaigns and individual search projects

Social Media Marketing
• Launched Employer Branding Social Media Channels on LinkedIn, Xing, Instagram and Facebook
• Set-up and implemented social network strategy
• Developed a yearly editorial planning
• Created Employer Branding content
• Developed and created Employer Branding campaigns
• Lead daily communications on Facebook, Instagram or via email, and ensure the right follow-up on users‘ requests, comments & feedbacks

Community Management
• Set-up and implemented community management strategy
• Launched a communication guideline for comments and reviews
• Lead communications on kununu and glassdoor, and ensure the right follow-up on users‘ requests, comments & feedbacks

Google Adwords, Google Analytics, Google Tag Manager, HTML, Marketing (allg.), MS Excel, Online Marketing (allg.)

8/2013 – 4/2019

• monitored, improved and reported campaign performance to ensure fulfillment of targets, budgets, timelines, profitability, tracking, etc.
• built and optimized a traffic management tool with PowerBI
• analyzed the traffic streams as well as the usage behavior on the websites and apps
• supported Sales team in responding to client requests and RFP’s
• provided regular and special reports to clients
• supported finance team in billing-relevant processes
• managed cooperation partners and B2B customers
• Responsible for creation, implementation, analysis, optimization and bid management of Performance Marketing Campaigns: SEA, Display, Retargeting
• Created banners for display campaigns and Google Ads campaigns
• Successful Support in developing a structured and systematic bid management tool for SEA campaigns

Business-to-business (B2B), Google Adwords, Google Analytics, Microsoft Power BI, MS Excel

1/2012 – 8/2013

• Social Media Marketing
• Contentmarketing & SEO
• planned, developed and published website relaunch (Wordpress)
• set up and controlled SEM campaigns
• Event Marketing (trade fairs, press conferences etc.)
• Public Relations

Content Marketing, Public Relations, SEO / SEM, Wordpress