Freelance Senior Product Manager

3/2020 – 8/2022

Akira, Berlin – Bootstrapped yoga platform with on-demand and live classes
Founder
● Validated idea, scoped business model and launched MVP within 4 weeks
● Bootstrapped business and generated €130k revenue within the first year
● Launched website, mobile apps (iOS & Android) and social media channels (+10k reach)
● Signed +30 instructors with +300k social reach that contributed to +700 available online courses
● Negotiated and signed partnership deals with leading brands

Business Development, Business Plan, Corporate design, Product Owner, Social Media Marketing

10/2018 – 3/2020

NIST, Berlin – Fintech startup simplifying the German mortgage market
Senior Product Manager
● Led product development, defined product strategy and roadmap for nist.de
● Managed a team of 8 developers, 3 designers and a junior product manager
● Tasks included user research, ux testing, rapid prototyping, wire framing, A/B testing, customer relationship
management and landing page improvements

Marketing (allg.), Product Owner, Produktdesign, SEO / SEM

9/2017 – 10/2018

Deloitte Digital Ventures, Berlin – Corporate venture builder and strategy consultancy
● Launched B2B2C white-label fintech venture for DAX30 insurance company in three European markets, led app
development and improved QA process as well as managed a team of 4 in QA
● Developed health tech venture ideas and pitched in front of international Deloitte community
● Led business development activities, which resulted in 7-digit revenue

IT-Strategieberatung, Product Owner